Expanding Healthcare Administrative Partners’ Reach with WebFX
Discover how Northside Towing, a family-owned towing company in Colorado, significantly increased its local reach and return on investment (ROI) through a strategic partnership with WebFX. By implementing custom local SEO and PPC strategies, Northside Towing enhanced its visibility and connected with more customers in need of reliable towing services. Explore the targeted solutions that powered this impressive growth and learn how digital marketing can transform your local business.
435%
INCREASE IN ROI FROM GOOGLE AD SPEND
93%
INCREASE IN ORGANIC TRAFFIC YoY
“They have also allowed us to focus on our daily operations while being confident that our online presence and SEO is working efficiently.”
Before WebFX
- Limited local reach affecting customer acquisition.
- Challenges in appearing in Google’s local map pack.
- Underutilized digital marketing strategies hindering business growth.
After WebFX
- Enhanced online visibility and authority in the local community.
- Improved engagement with potential customers seeking towing services.
- Streamlined marketing approach integrating local SEO and PPC strategies.
Serving northern Colorado and beyond, Northside Towing is a family-owned company that’s been providing fast, efficient, and reliable towing services for over 40 years. With a strong emphasis on top-notch customer care, Northside Towing has developed a positive reputation within their community. Dedicated to helping customers in stressful situations, Northside Towing aims to be the go-to provider for reliable towing services.
WebFX Approach
Optimizing for Location-Based Keywords
Northside Towing needed to improve its search engine rankings for location-based keywords to attract more local customers.
WebFX addressed this by conducting in-depth keyword research to identify the most relevant search terms used by customers seeking towing services in northern Colorado. The team then optimized website content, title tags, and meta descriptions with these keywords, ensuring that Northside Towing would appear prominently in local search results.
“Working with WebFX has increased our visibility to our customers on digital platforms.”
Enhancing Google Business Profile
To improve its visibility in Google’s local map pack, WebFX optimized Northside Towing’s Google Business Profile (GBP).
This involved updating the GBP with accurate business information, including hours of operation, services offered, and contact details. The team also added high-quality photos of Northside Towing’s trucks and facilities, as well as crafting a compelling business description that highlighted their commitment to fast, efficient, and reliable service.
“Our business has become more profitable, and we’re getting a high return on our Google Business expenses.”
Managing and Obtaining Local Citations
To further enhance its local SEO, WebFX focused on updating and managing local citations across the web.
This involved identifying and correcting inaccurate or inconsistent business listings on various online directories and review sites. The team also worked to obtain new citations on reputable local websites, ensuring that Northside Towing’s business information was consistent and accurate across the web, which helped improve their local search rankings.
Results
5X
INCREASE IN ROI FROM GOOGLE AD SPEND
93%
INCREASE IN ORGANIC TRAFFIC YoY
72%
INCREASE IN CALLS
WebFX Team
Ready to haul in more revenue for your local business? Partner with WebFX to create a custom digital marketing strategy that delivers results.
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Samm
Internet Marketing
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Nicole
Internet Marketing
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Alexa
CRO
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Danielle
Interactive
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Jaci
Interactive
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Dylan
Earned Media
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Haley
Social Media
“Working with WebFX is, in a word, inspiring. We get energized every time we engage with their team or tools.”
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