Racking Up Revenue: Polymer Solutions International & WebFX
Discover how Polymer Solutions International (PSI), a leading global supplier of reusable material handling products, transformed its business through a strategic partnership with WebFX. By implementing custom SEO and PPC strategies, PSI significantly boosted traffic, leads, and revenue growth. Explore the targeted solutions that powered this impressive growth and learn how digital marketing can transform your global business.
126%
INCREASE IN YOY PAID SEARCH QUOTE REQUEST CONVERSIONS
22%
INCREASE IN YOY ORGANIC TRAFFIC
18%
INCREASE IN YOY ORGANIC QUOTE SUBMISSIONS
“When I started working with PSI, we had no full-time marketing employees or digital marketing team. Since then, we’ve built an incredible foundation for PSI, and it started with hiring WebFX.”
Before WebFX
- No formal digital marketing plan in place.
- Limited online visibility affecting lead generation.
- Underutilized digital marketing strategies hindering business growth.
After WebFX
- Enhanced online presence and authority in the material handling sector.
- Improved engagement with potential customers.
- Streamlined marketing approach integrating SEO and PPC strategies.
Polymer Solutions International (PSI) is a leading global supplier of reusable material handling products, serving a range of diverse industries, including food and beverage, pharmaceutical, and retail companies. They specialize in engineering and manufacturing sustainable and innovative solutions that help customers reduce operation costs and their environmental footprints. With a commitment to quality and sustainability, PSI aims to be the go-to provider for reusable material handling solutions.
WebFX Approach
Targeting High-Value Keywords with SEO
PSI needed to improve its search engine rankings for high-value keywords related to engineered material handling solutions. WebFX addressed this by conducting in-depth keyword research to identify the most relevant and profitable search terms. The team then optimized website content, title tags, and meta descriptions with these keywords, ensuring that PSI would appear prominently in search results for potential customers.
Building High-Value Backlinks
To enhance its online authority and credibility, PSI needed to generate more high-quality backlinks. WebFX implemented a strategic link-building campaign focused on acquiring backlinks from reputable sources in the material handling and supply chain industries. This involved creating valuable content, such as case studies and white papers, and then promoting this content to relevant websites and publications to earn backlinks.
Optimizing Ad Bids
To improve the ROI of its PPC campaigns, WebFX focused on optimizing bid amounts to lower costs and improve overall performance. This involved analyzing campaign data to identify keywords and ad groups with the highest conversion rates and then adjusting bids accordingly. The team also leveraged first-party data to power campaigns with the help of AdTechFX, ensuring that PSI’s ads were seen by the most relevant audience and driving more qualified leads to their website.
#SeeingTheFX Results
126%
INCREASE IN YOY PAID SEARCH QUOTE REQUEST CONVERSIONS
22%
INCREASE IN YOY ORGANIC TRAFFIC
18%
INCREASE IN YOY ORGANIC QUOTE SUBMISSIONS
WebFX Team
Ready to reach your full revenue potential? Partner with WebFX to create a custom digital marketing strategy that delivers results.
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Jordan
Internet Marketing
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Emma
Internet Marketing
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Alyssa
Social Media
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Jessica
Initial Strategy
“[Our account manager] is an extended member of my marketing team and has been now for almost 3 years.”
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