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How to Convince Your Boss to Do SEO: Objection 6: "We're already ranking well. We don't need SEO."

For some business owners, SEO is considered a success when it gets their website on the first page of Google results for a handful of keywords. For others, their website is ranking “well” when it’s somewhere within the first three pages. That’s good enough for them – after all, they’re making money online, so how could it get any better?