From ChatGPT Plugins to GPTs: 9 GPTs for Marketers in 2025

The top custom GPTs for SMBs and marketers

1. SEO Keywords for generating SEO topic ideas
2. Canva for teams with limited resources to create marketing materials from scratch
3. Content Calendar Creator for teams streamlining their social media content creation process
4. Dall-E for generating mood boards
5. Marketing Strategy Advisor for SMB marketers competing with larger brands and teams
6. Startup Competitor Analysis & Market Research for identifying new opportunities
7. Digital Marketing Insight Creator for creating digital marketing performance reports
8. Supertools GPT Finder for searching GPTs for specific use cases
9. Roast My Landing Page for evaluating your landing pages

Fun fact: 70% of U.S. marketers are using generative AI tools like ChatGPT in their work. If you’re like most marketers, chances are, you’re still thinking of ways to maximize these platforms.

What if we told you there’s a way to boost ChatGPT’s capabilities for your marketing efforts? Say hello to GPTs for ChatGPT. It sounds redundant, but GPTs are like add-ons for OpenAI’s chatbot to improve its capabilities for a particular task.

When OpenAI discontinued ChatGPT plugins, it replaced them with GPTs, which are more user-friendly. Pick the best GPTs for your marketing team and find answers in our FAQs!

Best GPTs for SEO and content marketing

Looking for ways to improve ChatGPT’s SEO capabilities? Here are some GPTs you can use for content marketing and SEO, valuable strategies that drive qualified traffic to your site:

1. SEO Keywords

Best GPT for:

• Generating SEO topic ideas
• Identifying relevant keywords
• Quick SEO competitive analysis

SEO Keywords is a GPT that can aid you with keyword research and analysis, helping you uncover quick SEO wins, such as adding relevant keywords to your headings. It can also help you with other SEO tasks, such as setting up your Google Search Console, so you can measure your SEO efforts’ results.

In our example, we asked it to create an SEO content calendar for a fitness coaching website. It gave us an overview of the strategy and outlined in detail the next steps, content to write, and proposed publishing date.

This GPT is handy for marketers who’d like a conversational tool for getting started with SEO. Experienced marketers can also use this GPT for competitive research.

While it’s not as robust as SEO tools like Ahrefs and Semrush, this GPT can help smaller marketing teams identify easy SEO wins to optimize their websites. Note that SEO is a long-term strategy — you’ll likely see results in six months or longer.

When it’s time to scale your SEO efforts, consider upgrading to dedicated SEO tools or partnering with SEO agencies like WebFX.

2. Canva

Best for:

• Canva users who prefer to start design work with a conversation
• Marketing teams with limited resources to create marketing materials and social media posts from scratch

Canva is an intuitive design tool. Make it even easier to use with this GPT.

Generate presentations, marketing materials, and social media posts by typing in a prompt. Give it background information about your business, prospects, and your brand voice to help it create content that suits your company and customers.

It will then lead you to Canva’s platform with its output. You can adjust the colors, fonts, text, and other elements on Canva. You can then download the generated content or share it with collaborators from the Canva platform!

This GPT is especially useful for marketers who are pressed for time to create a presentation from scratch. Smaller marketing teams with limited resources for their design needs can also use this GPT.

Pro tip: Create a prompt library for your team for your regular design tasks such as generating social media posts or internal meeting decks. Your team can reuse these prompts to maintain brand consistency and save hours creating new ones!

3. Content Calendar Creator

Best for:

• Crafting social media content calendar
• Marketing teams that are streamlining their social media content creation process

Planning, creating, and producing social media content is no easy feat. If you want a strategic approach that attracts the right prospects and grows your customer base, you need a content calendar.

The Content Calendar Creator GPT can help you craft a calendar based on your business goals and audience. This GPT helps your team streamline your process — from planning, writing, and designing to producing your content.

We asked this GPT to create one for a dog trainer and behaviorist, and it asked for more details, such as the following:

• Social media platforms
• Posting frequency
• Goals
• Content style (professional, educational, or funny)

Content Calendar Creator GPT then proposed the best times to post on our preferred channels and a four-week posting strategy. It also suggested content management tools.

At the end of each response, it would guide us with the next step and ask us for our input. Converse with it like it’s a colleague — give it some topic ideas to include based on the pain points you hear from your clients.

You can also give feedback on its proposed schedule so it can adjust it accordingly.

4. Dall-E

Best for:

• Generating mood boards
• Exploring different visual styles before hiring professional photographers and designers

If you’ve been testing AI tools for a while now, Dall-E is probably a familiar tool. Dall-E is OpenAI’s family of image generation models.

Although you can directly create an image from ChatGPT, using the Dall-E GPT still has its advantages. We tested them side by side with the same prompt.

The Dall-E GPT generated two images faster than ChatGPT. The GPT also provided button options to help you stylize the images.

Marketers can use this GPT to generate image inspiration for their social media posts, website images, and ads. In the example below, we asked it to generate image inspiration for a marketer promoting dog enrichment products like a snuffle mat.

Dall-E provides ideas and describes what it plans to generate. Think of it as a tool that you can brainstorm with, not an AI platform that replaces professional photographers and designers.

Marketers can use this GPT to experiment with stylized images and develop mood boards before hiring professional photographers and designers who will add their own creative flair to the concept.

Best GPTs for analytics and marketing strategy

If processing campaign performance data takes up a lot of your time, you can get the help of AI tools like ChatGPT. Doing so will make you more competitive — that’s because more than half of U.S. marketers are using AI to help with data processing.

Use these GPTs to help you with your analytics and inform your marketing strategies with data-backed insights:

5. Marketing Strategy Advisor

Best for:

• SMB marketers competing with larger brands and teams
• Drawing out new ideas for marketing your business

Marketing Strategy Advisor is a GPT that’s like an extra member of your team. Brief it by providing details about your business, city (if you’re a local business), expertise, and ideal customer.

Though AI tools are not creative in the human sense, this GPT can throw in new ideas that your team may not have thought of. They’re not the GPT’s original ideas, but having extra input can spark fresh solutions from your team.

For example, the GPT may identify content gaps on your dog training services’ social media pages and suggest new topics, such as “dog training myths.” If this topic doesn’t suit your positioning, it can give you new topic ideas, like “dog trends and challenges we should retire.”

Provide feedback to this GPT based on your experience to have a collaborative conversation. Of course, exercise your own creativity and critical thinking skills as you go along.

Write AI prompts that provide context and clear instructions to make the most out of this GPT. With the right prompt and data, it can help you analyze your campaign performance and identify trends.

In our example below, we asked it to help us analyze social media ad campaign performance. Having a GPT that does data processing is helpful for marketing teams with limited toolkits for data analysis and marketing attribution.

If you’re scaling your marketing efforts, though, consider upgrading to feature-packed digital marketing tools. You can also partner with a full-service digital marketing agency like WebFX, which has a suite of marketing tools and a team of experts helping you grow your bottom line.

6. Startup Competitor Analysis & Market Research

Best for:

• SMBs creating strategies to differentiate their business
• Identifying new opportunities that your competitors aren’t offering yet

Although this tool is positioned as a GPT for startups, it can be useful for any business looking for a competitive analysis GPT.

Start off with a prompt that gives it background information about your business, including the nature of your company, customers, products or offerings, and location. In our example of a dog trainer based in Houston, Texas, it asked us a follow-up question on why we needed the GPT.

It then analyzed our local competitors. The GPT even summarized its strategic takeaways in table format and asked follow-up questions to further analyze our business’s unique selling propositions (USPs).

This GPT helps you save time as it curates information from the web about your competitors and summarizes key points for you. While it may not initially provide in-depth information, you can type in follow-up prompts to uncover more opportunities.

You can even visit your competitors’ websites to learn more. Even by doing so, you’ve already saved hours from manually scouring search results for potential competitors and their reviews.

Pro tip: In one of your follow-up prompts, ask it to analyze your top competitors’ reviews from Google and trusted review sites in your niche. You may unearth their customers’ remarks on what your competitors can improve. Use this intel to enhance your offerings or marketing strategy.

7. Digital Marketing Insight Creator

Best for:

• Creating digital marketing performance reports
• Analyzing your ad campaign data

Writing reports and making a presentation on your campaign performance data can take up hours to prepare. Digital Marketing Insight Creator can reduce the time it takes to analyze your data and create slides off them.

You can upload your campaign data from Facebook, Google, or email as a CSV file and prompt this GPT to analyze trends. It can also provide you with correlation insights and recommended next steps.

You can then ask it to generate graphs and even slides for your report. As with any AI tool, check its output and analysis. Use follow-up prompts to clarify or correct its output if needed.

Other specialized tools

Here are other GPTs that SMBs and marketers can find helpful to grow their businesses:

8. Supertools GPT Finder

Best for:

• Looking for GPTs for specific use cases
• Getting other GPT suggestions for your business

Each business is unique and has different needs. To find GPTs that can help you with specific use cases, use Supertools GPT Finder.

This GPT will save you time scouring through (and testing) the available GPTs, as it can shortlist ones you may need. Simply give it background information about your business and the strategies you need help with.

This GPT will then provide you a list of tools with links to the GPTs. At the end of its response, it also suggests related GPTs that you may find useful.

Make the most of this GPT by providing follow-up prompts, which clarify what you need and don’t need. Test its suggested GPTs. Then, when you find ones that you’ll reuse, keep them in your sidebar so you can easily find them again.

9. Roast My Landing Page

Best for:

• Evaluating your landing pages
• Dissecting your landing pages’ effectiveness

Optimizing landing pages requires premium conversion rate optimization (CRO) and SEO tools. For SMBs with limited budgets, they can use this GPT, Roast My Landing Page.

Upload your page’s screenshot or mockup, and it’ll evaluate your page in a five-step process with a set of guide questions. This GPT will also provide recommendations for each part of its analysis.

In the five-step process, Roast My Landing Page GPT will start off by analyzing how you can reduce friction when visitors land and scroll through your page.

This GPT will also strive to answer these questions with its thorough analysis:

• Are your key messages addressing your visitor’s motivations?
• How is your landing page communicating that you are better than your competitors?
• Is your page addressing your target customers’ doubts?
• Is your landing page offering something valuable that will convince your prospects to act immediately?

Like most AI tools, Roast My Landing Page is not a perfect GPT. Exercise your critical thinking by reviewing its recommendations before implementing them.

FAQs

Use the best custom GPTs for your needs

Custom GPTs can boost the power of ChatGPT and help you with specific tasks. They’re accessible and user-friendly tools that SMBs can use.

However, if you’re ready to scale your business, consider teaming up with an agency like WebFX. Our team of 500+ digital marketing experts is excited to help you grow your business.

Whether you need help with your SEO, generative engine optimization, or content marketing efforts, you can count on WebFX to deliver the results that bring bottom-line growth. After all, we’re a full-service digital marketing agency focused on providing clients like you excellent service, so you can rest assured that we’ll focus on driving revenue for you.

Let us be your extended marketing team. Contact us online or call us at 888-601-5359 to speak with a strategist about our digital marketing services!