“It’s best to have your tools with you. If you don’t, you’re apt to find something you didn’t expect and get discouraged.”
That’s a quote by Stephen King, and while he was talking about writing, his words are equally applicable to marketing — particularly digital marketing.
You don’t want to be stuck trying to manage all your online marketing with no tools at your disposal. Thankfully, there’s no shortage of digital marketing tools available online.
When you assemble the right toolbox, your marketing campaigns will become far easier to manage, and you’ll be equipped to handle most issues you encounter. But which tools will benefit you the most?
Below, we’ve assembled a list of the 50 best digital marketing tools for your business in 2024. Those tools are divided up into the following categories:
- SEO tools
- Web design tools
- Management and automation tools
- Multimedia tools
- Email tools
- Social media tools
- Artificial intelligence tools
- CRM tools
- Team communication tools
- Paid advertising tools
- Other digital marketing tools
Read on to learn more, and then consider partnering with WebFX’s team of over 500 experts for our digital marketing services. Just call us at 888-601-5359 or contact us online to get started today!
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SEO tools
To start off our list, we have 10 tools that can help you improve your search engine optimization (SEO) efforts:
- Google Analytics
- Google Search Console
- Google Trends
- Ahrefs
- Semrush
- SEO.com
- Screaming Frog
- PageSpeed Insights
- Yoast SEO
- KeywordsFX
To be more specific, each of these tools helps with SEO analytics and research. Keep reading for an overview of each one!
1. Google Analytics
Google Analytics is one of the most essential digital marketing tools to include in your arsenal. As one of Google’s free tools, Analytics allows you to track activity on your website and observe patterns in organic traffic. Setting up Analytics is simply a matter of creating an account and adding a piece of code to your website.
From there, you can view data on how much traffic your site is getting, where it’s coming from, and where most of it is going. Then you can use your findings to determine which campaigns, strategies, and pages are most valuable to you. When you need help figuring out which marketing materials to optimize, Google Analytics can be a lifesaver.
2. Google Search Console
Similar to Google Analytics, Google Search Console is a tool used to help you analyze your website for SEO purposes. However, where Analytics focuses on what’s happening on the website itself, Search Console tracks how your website is performing in search results.
To be more specific, Search Console allows you to see how different pages on your site are ranking for different keywords, as well as how many impressions and clicks those pages are receiving. Since this tool is offered by Google itself, you can be certain that the numbers you’re seeing are 100% accurate.
3. Google Trends
If you’re looking for content marketing ideas, Google Trends is the Internet marketing tool for you. Google Trends lets you see what keywords — that is, search terms — are gaining the most traffic in Google.
You can use Trends to learn what keywords in your industry people are searching for the most. For example, if you run a pest control business, you could look up the keyword “pest control,” and then scroll down to “Related queries” to see what related keywords are popular.
You can also see when certain keywords are popular, so you know the best time to write for them. From there, you can write blog posts or other pieces of content focused on those keywords, allowing you to better attract users to your site.
4. Ahrefs
Ahrefs is one of the best digital marketing tools available for improving your web traffic. It comes with a variety of SEO features you can use to your advantage. Those features include:
- Keyword research
- Search traffic estimations
- Search engine results history analysis
- Link prospects
- And more!
One of Ahrefs’ biggest features is its competitive analysis. You can use it to look at your competitors’ backlinks, see which searches their pages are ranking for in Google, and sniff out key weaknesses in their content. Ahrefs’ marketing platform can also alert you to broken backlinks leading to your site, so you can quickly resolve the issue.
Want a quick tool for checking a page you’re currently viewing? Ahrefs has a Chrome extension that you can use!
5. Semrush
Semrush is actually an all-in-one digital marketing tool designed to help you with a variety of campaign types, from email marketing to social media advertising. But it places a particular emphasis on SEO, which is why it’s in this category.
Some of the ways you can improve your SEO using Semrush include:
- Auditing your on-page SEO
- Finding ideal SEO keywords
- Identifying SEO trends within your industry
- And more!
You can even use Semrush to monitor your competitors’ SEO, not just your own. That’s something you won’t get from some tools.
6. SEO.com
Like Semrush, SEO.com is another all-in-one SEO tool that can help you with a variety of different tasks. For one thing, it can help you track how your pages are ranking, just like Google Search Console. It can also audit your website SEO and help you conduct keyword research.
It has many of the same features as Semrush, including a competitor analysis feature. Best of all, it’s free to use. That makes it easy to get a lot out of SEO.com when it comes to optimizing your SEO campaigns.
7. Screaming Frog
Screaming Frog is one of the best SEO auditing tools out there. Yes, you can perform audits with Semrush or Moz, but that’s just one of many features included in those platforms. Screaming Frog, on the other hand, is built specifically for auditing your website. Even better, it’s free for up to 500 pages.
Screaming Frog can help you identify (and fix) issues like:
- Broken links
- Redirects
- Unoptimized headings
- And more!
It can also help you create a sitemap if you don’t already have one.
8. PageSpeed Insights
Did you know that 83% of all Internet users expect web pages to load in three seconds or less? Three seconds may not seem like much, but in the world of page load speeds, it’s practically an eternity — and if your site takes longer than that to load, most users will hit the “back” button.
But how do you know when your site’s page speeds need work, as well as how to improve them? The answer is Google’s PageSpeed Insights tool. PageSpeed Insights — yet another free online marketing tool from Google — lets you input your URL so it can score you on your page speeds.
When you enter your site’s URL, you’ll receive a score somewhere between zero and 100, along with recommendations for how to optimize your load times. You can get a score for both desktop and mobile.
9. Yoast SEO
Do you use WordPress to run your website? If so, you may already know that there are a lot of great WordPress plugins available out there. One of those plugins is Yoast SEO. Yoast integrates with WordPress to help you optimize the content you create through the platform.
If you go to create a new page in WordPress, you’ll see a box from Yoast that lets you optimize your title tag and meta description for the ideal length. You’ll also be able to view feedback on the quality of your content, particularly how well you’ve integrated relevant keywords that will help you rank.
10. KeywordsFX
If you use SEO as part of your digital marketing strategy, you know how crucial it is to find relevant keywords for your pages. That’s why one of the most important digital marketing tools to have is a keyword research tool — like KeywordsFX.
KeywordsFX is a free keyword suggestion tool that helps you identify relevant keywords to integrate into your website. All you need is a starting keyword that you can plug into the search bar, and you’ll generate a list of relevant terms.
This tool provides you with questions related to the keywords, which you can use as ideas for content.
KeywordsFX is a great tool to use to generate a list of keywords you can integrate into your website to help you rank in more relevant search results.
Web design tools
For the next batch of tools on our list, we’ll be looking at platforms that can help you build your website and improve your web design. Those platforms include:
Read on to learn more about each one.
11. WordPress
We just talked a moment ago about WordPress, but maybe you aren’t entirely sure what WordPress is. If you’re not familiar with this tool, WordPress is a content management system (CMS). That is, it’s a platform that allows you to create and manage pages on your website.
Using WordPress, you can build out your website however you want. You can create different sections of the site, write and edit content, manage multimedia and graphic design across your site, and more. WordPress is a bit more advanced than some tools, but far simpler and more intuitive than trying to code a whole site from scratch.
12. Wix
If you want a tool that helps you build out your website, but a CMS is a bit more complicated than what you’re looking for, Wix might be the tool for you. The basic idea of Wix is similar to WordPress, but it’s not complex enough to qualify as a CMS. It’s just a simple website-building tool, perfect for those with no prior web design experience.
Using Wix, you can build out each page on your site with a simple “what you see is what you get” (WYSIWYG) editor. You can also choose from existing templates if you need to throw a website together quickly and don’t have time to create each page from scratch.
As simple as Wix is, don’t be fooled: It’s got plenty of room for customization, enabling you to build out quite high-quality website content.
13. Shopify
Shopify is yet another tool to help you build out your website. It’s a CMS like WordPress, but where WordPress is intended for general use, Shopify is built specifically for ecommerce. If you want to create an online store to sell your products, Shopify is the perfect platform with which to do it.
Shopify has many of the same basic components as other CMS platforms. However, it’s particularly good at helping you build out product pages that drive conversions. It’s also ideal for keeping track of inventory and making the checkout process as smooth as possible.
Of course, you can create an online store through WordPress or another website builder, too. It’s just that Shopify is uniquely optimized for the task.
14. Hotjar
Next on this list of the best digital marketing tools is Hotjar. Hotjar is a heat mapping tool that enables you to better understand how people interact with your website.
With Hotjar, you can see where people engage on your website, what gets overlooked, and what features drive people to convert. This digital marketing tool also comes with a recording feature that enables you to see a real person’s interaction with your website so you can identify points of friction.
You can also use Hotjar to get feedback from your audience, conduct surveys, and more.
This tool is a great addition to your martech stack if you want to improve your website to drive more revenue for your business.
15. Typeform
To continue on this list of top digital marketing tools, take a look at Typeform. If you use forms on your website, Typeform can help you create forms that are more elegant and functional to drive better results for your business.
Typeform can help you create anything from sign-ups to feedback forms to referrals. They offer dozens of templates to help you get started with creating your forms.
This tool is a great addition to your marketing toolbelt if you want to increase submissions and sales for your business.
16. Venngage
If you create data-filled graphics on your website, you’ll want to use Venngage. Venngage is a tool that helps you create sleek and professional presentations of data on your website.
Venngage can help you create:
- Infographics
- Diagrams
- Charts
- Reports
- Presentations
- And more!
Venngage provides you with over 7000 professional templates to help you build your graphics. Their user-friendly editor enables you to integrate icons, photos, and other visuals to make your graphics eye-catching.
This digital marketing tool is a great option if you want a simple way to create data presentations for your website and beyond.
17. Unbounce
If you run paid ads as part of your marketing strategy, you’ll want to check out Unbounce. Unbounce is a landing page generator that helps you create and test conversion-worthy landing pages that boost sales.
This landing page builder harnesses the power of AI to help you build the perfect landing page. It can help you create custom pages, generate copywriting for those pages, and customize the landing pages users see to generate better results.
You can create landing pages for search ads, social ads, and emails. Unbounce makes it easy to build your landing pages so you can start driving better results.
With Unbounce, you create landing pages that help you collect leads, earn more form submissions, and sell more products.
Management and automation tools
Some of the most helpful digital marketing tools out there are the ones that help you manage all of the different tasks, projects, and data you have to keep up with while you build your campaigns. Listed below are six of those tools:
Find out more below.
18. Trello
To continue on this list of the top digital marketing tools, let’s take a look at Trello. Trello is a task management tool that helps your team stay organized.
When you have multiple marketing projects happening at once, it’s difficult to keep track of what’s happening and who’s working on different tasks. Trello can help you organize your team and keep track of different projects.
With Trello, you can create boards to organize the flow of your tasks. Within each board, you can create cards that show different steps or projects. You can include all the important task information on these cards to keep your information organized.
You can also assign cards to each person on your team, so everyone knows their responsibilities and who to collaborate with on their tasks.
Looking for more tools to help you turn your marketing team into a smoothly operating powerhouse? Check out our resource about top marketing work management platforms.
19. Asana
Asana is another project management tool, meaning it accomplishes basically the exact same function as Trello. However, it does it using a somewhat different layout.
Instead of using cards for each project and organizing those cards into lists, it divides your projects into different sections and distributes those sections across individual team members. Each team member has their own to-do list composed of the project sections assigned to them.
That makes it easy to see exactly how much work is assigned to a given team member at any time. Plus, you can use Asana to communicate directly with your coworkers via its in-app chat feature.
20. MarketingCloudFX
Looking for a single platform that can handle multiple facets of your digital marketing? MarketingCloudFX is the answer!
Designed and offered exclusively by WebFX, MarketingCloudFX combines a wide variety of features into one comprehensive digital marketing software. Here are some of the things you can do through MarketingCloudFX:
- Track your content in search engine rankings
- Create and manage email campaigns
- Track leads in real-time
- Integrate with customer relationship management (CRM) platforms like Nutshell
- View phone call sources and listen to transcripts
- And much more!
To gain access to all that MarketingCloudFX has to offer, just partner with WebFX today!
21. Pardot
Pardot is a marketing automation tool offered by Salesforce. It focuses largely on email, but it’s also great for lead generation and management. It can help you automate a wide variety of tasks involved in contacting and converting new leads for your business.
Some of those tasks include:
- Sending emails
- Personalizing your messaging
- Tracking lead activity
- And more!
Pardot is a particularly good tool to use if you already use Salesforce (which we’ll see later on this list), since the two tools integrate with each other.
22. Marketo
Another marketing automation tool you can use is Marketo. This tool is offered by Adobe, and it’s optimized primarily for business-to-business (B2B) companies. It helps you automate a number of tasks related to gaining and maintaining new leads.
One nice thing about Marketo is the fact that it’s extremely customizable. Plus, like Pardot, it can also integrate smoothly with Salesforce.
And if those benefits aren’t enough, Marketo is excellent at helping you streamline your analytics. You can use Marketo to track many different data points from your campaigns, including the impact your marketing strategies have on the revenue you drive.
23. Zendesk
Providing top-notch customer service is crucial for ensuring that you keep people coming back and buying from your business. Zendesk is one of the top digital marketing tools for helping businesses nurture their customer relationships and keep up with customer data.
This digital marketing tool provides you with a ticketing system to help manage customers. It makes it easy for you to stay organized when addressing and solving customer problems. Additionally, Zendesk will route the tickets to the best customer service agent for the job to ensure a positive customer service experience.
Zendesk will also help you create a customer help center to enable customers to solve problems on their own without having to speak to an agent. It makes it easy for customers to get the information they need fast, so they can make decisions quicker.
If you want to manage your customer service, Zendesk is a great tool to help you do it.
Multimedia tools
No matter what kind of marketing campaign you’re running, it can be helpful to include multimedia like images and videos. These five tools are great for helping you create and display that media:
Keep reading to find out about each tool.
24. Canva
One of the best digital marketing tools for multimedia creation is Canva. With Canva, you can create stunning graphics for your marketing materials that help you build your business’s brand.
Canva enables you to create everything from presentations to social media posts to flyers. It provides you with dozens of templates to help you get the style you like, or you can create them from scratch.
This digital marketing tool provides you with everything you need to create custom marketing items for your company. You can use their premade graphics, shapes, and stickers to create promotional materials to market your business.
25. Photoshop
Unless you’ve been living under a rock since 1990, you’ve undoubtedly heard of Photoshop. The tool is so ubiquitous that people often refer to any type of digital photo editing as “photoshopping.” Of course, Photoshop is hardly limited to marketing. That said, it’s definitely a great tool for marketers to use.
Photoshop is ideal for helping you clean up photographs and create custom graphics for your website and other marketing materials. Whether you’re putting together an infographic, designing an email header, or simply cleaning up a team photo, Photoshop can help you do it.
By the way, you don’t have to use Photoshop itself. Adobe isn’t exactly known for their affordability, and there are plenty of similar tools out there that achieve basically the same thing. You could always opt for one of those tools instead.
26. Loom
If you’re looking for a better way to communicate with your team, Loom is the answer. Loom helps you bring simplicity to team meetings, project explanations, and more.
With Loom, you can create videos explaining how to do a specific task. This tool enables you to record your screen and walk your team through the steps. It’s a great resource that your team members can keep referring back to as they continue working on a project.
Additionally, Loom can help you cut down on time-consuming meetings. If you don’t want to disrupt your team’s productivity with a meeting, you can use Loom to create an engaging and informative video that covers everything your team needs to know. Then, they can watch the video when they have time.
Loom is a great solution if you’re looking to improve productivity with your team while creating an easy way to pass along important information about marketing projects and tasks.
27. Wistia
If you want to add videos to your website, one of the best digital marketing tools to add to your stack is Wistia. Wistia is a video hosting tool that enables you to polish up your videos and integrate them into your website to create a more engaging experience.
When you use this video hosting software, you’ll gain access to editing tools that enable you to trim and edit your videos to make them more professional. Wistia also has a screen and webcam recording feature that enables you to create step-by-step videos of your business’s processes.
When you host your videos on Wistia, you can customize your video player for your website. It’s an easy way for you to ensure your videos fit your website’s design.
Wistia makes it easy for you to embed videos into your website. You can choose your embedded code type, copy, and paste!
This video hosting software makes it easy for you to add videos to your website to boost engagement.
28. Demio
Are you using (or thinking of using) webinars as a marketing strategy for your business? If so, check out Demio. Demio enables you to create more engaging events that result in increased leads and revenue.
This digital marketing tool features numerous audience-engaging elements, like polls and handouts, to create more interactions during webinars. This software also helps you create emails to promote your webinars and increase attendance.
Additionally, Demio provides a live chat function that webinar hosts can use to ask questions and engage with viewers.
Email tools
Email marketing is a vital part of any digital marketing strategy, and it’s also one of the best strategies for using digital tools to help you excel. Here are four different email marketing management tools you can use:
Find more information on each tool below!
29. MailChimp
MailChimp is one of the best-known email marketing tools out there, probably because it’s also one of the most useful. The basic purpose of MailChimp is to create email newsletters. It’s particularly aimed at ecommerce companies, and it integrates with platforms like Shopify and WooCommerce.
One of the big benefits of MailChimp is that it lets you take advantage of email templates, and those templates are highly customizable. You can also automate the process of sending out your emails, and you can track the results of your email campaigns.
30. Constant Contact
Constant Contact is another widely liked email management platform that you can benefit from using in your marketing efforts. Here are just some of the things it can do for you:
- Track the results of your email campaigns in real time
- Automate a variety of different email types
- Integrate with platforms like Outlook and Salesforce
- Segment your email subscribers into different groups
- And more!
Like MailChimp, Constant Contact is particularly useful for ecommerce companies, with features to help you promote products and coupons through your online store.
31. Litmus
Next, we have Litmus. Perhaps the best feature of Litmus is that it lets you test your emails across a wide variety of formats, platforms, and devices. That means you can quickly figure out where your emails perform best. Litmus also helps you spot errors in your emails, like broken links.
As part of its testing capabilities, Litmus provides detailed analytics about all of the emails you send out. You can track metrics like which devices are used to open which emails, how many times an email is forwarded, and more.
32. Klaviyo
Klaviyo is a marketing automation platform, but the reason it’s listed in this section is because it focuses primarily on email marketing. It can also help with SMS marketing, though.
You can use Klaviyo to automate a variety of email marketing tasks, including scheduling your emails (and texts) to go out at specific times. You can also build the emails themselves in Klaviyo using a simple drag-and-drop editor. Klaviyo even allows you to customize your dashboards and workflows in the platform.
Ultimately, Klaviyo is one of the best tools for optimizing and automating your email campaigns. That’s probably why it’s one of the most popular email tools out there.
Social media tools
One of the best ways to reach people online in this day and age is through social media. For that reason, it can be a good idea to gather some tools for your social media marketing efforts. Here are some of the best ones:
Learn more about each tool below.
33. Buffer
If you’re looking for a comprehensive social media management tool to add to your digital marketing systems, Buffer might be the best choice for you. Buffer allows you to manage the content on your social media accounts and track the accounts’ performance.
One major feature of Buffer is that it allows you to create social media calendars. That means you can create posts in advance and schedule them to go live at specific times, so new posts can appear on your account even when you’re working on something else.
Buffer will also let you track the performance of your social media campaigns by showing you metrics such as return on investment (ROI) and conversion rate. You can also use it to keep up with mentions of your brand on social media.
34. Hootsuite
Hootsuite is often mentioned in the same breath as Buffer, and for good reason. The two tools have a very similar range of functions. Like Buffer, Hootsuite is designed to help businesses manage and automate their social media campaigns, particularly when it comes to scheduling out posts in advance.
In addition to scheduling posts, Hootsuite can also help with:
- Directly engaging with social media posts right through the app
- Measuring your social media ROI
- Integrating with Google Analytics
- And more!
So, how does Hootsuite compare to Buffer? The main thing to know is that Buffer really focuses on the post scheduling, so it’s the best choice if that’s the only feature you care about. But if you also want some other social media management features, you might want to opt for Hootsuite.
35. Sprout Social
In Sprout Social, we have one more example of a social media management tool. Unlike Buffer and Hootsuite, though, Sprout Social doesn’t focus as heavily on scheduling. It hones in more on analytics, letting you see a number of advanced data points relating to your social campaigns.
That being said, Sprout Social does still offer a scheduling tool. It can also help with social listening, trend tracking, and DM management. Even so, this platform is best used to assess the performance of your social media campaigns and see what’s working for you (and what isn’t).
Artificial intelligence tools
Today, artificial intelligence (AI) is revolutionizing the way companies approach their marketing. There are a variety of ways you can use AI, and a variety of tools to help you do it. Here are just a few of the AI tools that companies get the most benefit from:
We’ll go over each one in more detail below.
36. ChatGPT
As technology continues to develop, AI is taking a more prominent role in helping businesses complete tasks efficiently and easily. One of the most popular digital marketing tools that uses AI is ChatGPT.
ChatGPT operates like a chatbot –– You ask it questions or give it a prompt and ChatGPT responds with the information you need.
This digital marketing tool is versatile, so you can use it to help you generate ideas for numerous aspects of your digital marketing. ChatGPT can help you conduct content research, create Instagram captions, and figure out how to code something on your website.
It’s a great tool to use if you find yourself stuck for ideas when it comes to your website and marketing.
37. DALL·E
DALL·E, like ChatGPT, is a generative AI tool. But whereas ChatGPT generates text, DALL·E generates images. In fact, it’s one of the original AI image generators, though it’s been significantly upgraded in the years since its debut.
The function of this tool is simple — you just type in a prompt describing the type of image you want it to generate, and then it produces a result for you. Businesses can use this to help them generate things like blog post header images. However, be careful — copyright laws around AI-generated images are fuzzy at best.
38. Otter AI
Otter is an AI-powered meeting assistant tool. You can use it to transcribe video calls you participate in, allowing you to go back afterward and find specific parts of the conversation or reread the whole thing if you missed the actual meeting.
You can also use Otter to take notes during the meeting, send follow-up emails after it ends, and more. It’s a great tool for helping you better organize information that’s discussed during video calls and sort through it at will.
39. TeamAI
One final AI tool on our list is TeamAI. TeamAI is different from the AI tools listed above, because it actually provides access to multiple generative AI models. Within TeamAI, you can choose to use GPT, Anthropic, and more. That means that if you prefer a particular model over another, you can simply choose that one.
The name of this platform alludes to the fact that it was designed as a collaborative AI workspace for business teams. Multiple members of your team can access this tool together to work on projects using the AI models available there. That sets it apart from the other AI tools on this list.
CRM tools
Customer relationship management (CRM) platforms are tools that allow you to easily track, gather, organize, and analyze your customer data. They help you learn more about your customers so that you can market to them more efficiently. A CRM is a must-have for any marketing team.
Here are some of the best CRM tools out there:
Read on for more info!
40. HubSpot
HubSpot offers multiple tools that marketers can use, but on this page, we’re focusing on the HubSpot CRM. At its core, HubSpot does what all CRMs do — it gathers, stores, and organizes data about your leads and customers. You can then use the platform to help you analyze that data.
HubSpot also comes with some marketing automation features. Specifically, it allows you to partially automate your email marketing campaigns, sending out custom emails to the leads you track in the CRM. This feature isn’t as advanced as an email-specific platform, but it gets the job done.
As far as CRMs go, HubSpot is on the simpler side. That’s good if you don’t want anything overcomplicated, but it could be a drawback if you’re looking for a lot of features.
41. Salesforce
Another widely used CRM platform is Salesforce, which we’ve already mentioned a couple of times on this page. Salesforce offers many of the same basic CRM features as HubSpot. However, it also comes with quite a wide array of additional (and more advanced) features.
Because of all those extra features, Salesforce has a reputation of being incredibly complicated. Many companies hire specialists purely to help them manage Salesforce! Having said that, there’s no denying that the complexity is worth the extra features for many companies.
You’ll have to decide for yourself if you think Salesforce is the right choice for you. However, Salesforce offers a ton of different plans you can choose from, so you have options.
42. Nutshell
Need help managing your customer information? Nutshell is one of the top digital marketing tools for managing customer data and building relationships that help you boost revenue.
This CRM platform helps you track crucial data about prospective clients, from their job title to their pain points. If you have a longer sales cycle and need to continually engage with prospects to turn them into clients, this tool is the one you need.
Nutshell enables you to automate lead nurturing tasks, prioritize and rank leads, and create embeddable forms. You can also get fully customized reports to gain insight into what’s working and where you need to make adjustments.
Team communication tools
When it comes to marketing, there’s a lot of focus on communicating with leads and clients. But it’s just as important to have tools that enable you to easily communicate with the rest of your team, ensuring that everyone is on the same page about the projects you work on.
Below are some of the best team communication tools on the market:
Keep reading to learn more!
43. Slack
Are you slacking at work? If not, you certainly should be. Not “slacking” in the sense of being lazy, though. What we mean is that you should be using Slack, a workplace communication platform.
In Slack, you can easily message your coworkers about anything you need, whether you’re asking for an update on a project or simply letting them know how your weekend was. You can do this via direct messages with individual team members, or through group chats with multiple people.
Slack also gives you the option of holding video calls, updating your current work status (such as when you’re out of the office), and more.
44. Zoom
Slack might have the ability to host video calls, but that’s not really what the tool is primarily built for. Zoom, on the other hand, most definitely is. Ever since COVID-19 forced many workplaces to go remote back in 2020, Zoom has been an invaluable resource for business communication.
Using Zoom, you can easily host video calls with individual team members or larger groups. And that’s just for internal communications. You can also use Zoom to host calls with leads and clients, turning it into a sales resource as well as a team communication tool.
Those uses all contribute to Zoom’s status as a must-have marketing team tool.
45. Dropbox
Dropbox is a very simple tool. It’s a basic cloud file sharing service, where you can upload documents, photos, and more to share them with other people. This is handy for sharing files between members of your team, especially if some (or all) of them work remotely.
By using a shared Dropbox account, you don’t have to worry about transferring things through email or via thumb drives. Someone can simply upload a file to the shared account, and then anyone else with access to the account can access that file from their computer.
Paid advertising tools
There’s a lot of value to be gained from organic marketing strategies like SEO, but sometimes you just have to go for some straight-up paid ads. These ads might appear in Google search results, or they might show up on third-party websites.
Either way, you’ll need to have the right tools to create and launch your ad campaigns. Here are a couple of the best ones to use:
Find out more below.
46. Google Ads
We’ve seen a few different Google tools on this list already, and here’s another one: Google Ads. Formerly known as Google Ads, this platform exists to help you run paid ads in Google search results and on participating third-party websites.
Within Google Ads, you can not only create your ads and bid on relevant keywords to target, but you can also hone your audience targeting to reach the precise group(s) of people that you want to reach. Google Ads even comes with features like Smart Bidding that allow you to automate certain parts of the process.
Finally, you can monitor the results of your ad campaigns using the analytics section of Google Ads, and you can then reoptimize your campaigns based on what you see.
47. Microsoft Ads
This probably won’t come as a surprise, but Microsoft Ads is basically just Microsoft’s version of Google Ads. It accomplishes most of the same functions, although it does have slightly more limited capabilities than Google Ads (and access to a smaller ad network).
Of course, this isn’t one of those situations where you can only choose one. On the contrary, the ideal system is to use both Google Ads and Microsoft Ads, since they allow you to reach totally different groups. Most people use Google for their searches, sure, but there are still a lot of people who use Bing. You want to reach them, too.
Other digital marketing tools
To wrap up our list, we have a few digital marketing tools that don’t fit neatly into any of the above categories. Those tools include:
Keep reading to learn about each one!
48. Grammarly
Need a digital marketing tool that helps your content sound better? Check out Grammarly.
Whether you need help creating blog posts or copywriting for your website, you want to ensure that what you put out flows well and sounds professional. Grammarly helps you clean up your writing by identifying any issues and providing suggestions to fix them.
This tool can help you choose better words, improve your phrasing, and cut down on fluffy or repeated sentences.
You can also use GrammarlyGo, a text-generative AI tool that helps you create copy for anything, from emails to website content.
49. BuzzSumo
BuzzSumo is a content research tool. It allows you to search for trending topics, influencers, keywords, and content strategies. For example, you could plug in a keyword and see which online articles are generating the most engagement for that term.
BuzzSumo achieves this by offering a vast database of content pieces and creators. As you search that database, you can get a good picture of what your own content should look like. You can also use BuzzSumo to find content creators you can reach out to for things like backlinks.
50. Zapier
Zapier is an integration and automation app. It essentially allows you to connect different apps to each other. Even if two apps don’t integrate directly with one another, you can integrate them through Zapier. And since Zapier integrates with over 7000 apps, most apps you use will probably work with it.
Once you connect two apps through Zapier, you can use the tool to set up automated workflows between them. That makes it much easier to transfer data automatically, or to have one app automatically perform a certain task in response to something that happens in another app.
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You’ve chosen your digital marketing tools, and you’ve gotten them set up — but now comes the hard part: Using them to drive results. Thankfully, you’re not alone — WebFX can help!
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P.S. Don’t miss the chance to try the SEO.com tool, another valuable addition to your SEO toolkit — the all-in-one solution for SEO checking, rank tracking, and competitor monitoring.
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Matthew is a marketing expert focusing on the SEO & martech spaces. He has written over 500 marketing guides and video scripts for the WebFX YouTube channel. When he’s not striving to put out some fresh blog posts and articles, he’s usually fueling his Tolkien obsession or working on miscellaneous creative projects. -
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