7 of the Best Digital Marketing Tools to Use In 2023

“It’s best to have your tools with you. If you don’t, you’re apt to find something you didn’t expect and get discouraged.” That’s a quote by Stephen King, and while he was talking about writing, his words are equally applicable to marketing — particularly digital marketing. You don’t want to be stuck trying to manage all your online marketing with no tools at your disposal. Thankfully, there’s no shortage of digital marketing software available online.

When you assemble the right toolbox, your marketing campaigns will become far easier to manage, and you’ll be equipped to handle most issues you encounter. But which tools will benefit you the most?

Below, we’ve assembled a list of the 7 best digital marketing tools for your business in 2023. Read on to learn more, and then consider partnering with WebFX’s team of over 500 experts for our digital marketing services. Just call us at 888-601-5359 or contact us online to get started today!

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7 high-quality tools for digital marketing campaigns

Whether you’re working on search engine optimization (SEO), social media marketing, or something else entirely, there are digital marketing platforms and resources available that can make your life much easier. Here are seven of the best digital marketing tools you can use in this year!

1. Google Analytics

Google Analytics is one of the most essential digital marketing tools to include in your arsenal. As one of Google’s free tools, Analytics allows you to track activity on your website and observe patterns in organic traffic. Setting up Analytics is simply a matter of creating an account and adding a piece of code to your website. From there, you can view data on how much traffic your site is getting, where it’s coming from, and where most of it is going. Then you can use your findings to determine which campaigns, strategies, and pages are most valuable to you. When you need help figuring out which marketing materials to optimize, Google Analytics can be a lifesaver.

2. Google Trends

If you’re looking for content marketing ideas, Google Trends is the internet marketing tool for you. Google Trends lets you see what keywords — that is, search terms — are gaining the most traffic in Google. You can use Trends to learn what keywords in your industry people are searching for the most. For example, if you run a pest control business, you could look up the keyword “pest control,” and then scroll down to “Related queries” to see what related keywords are popular.

You can also see when certain keywords are popular, so you know the best time to write for them. From there, you can write blog posts or other pieces of content focused on those keywords, allowing you to better attract users to your site.

3. PageSpeed Insights

Did you know that 83% of all Internet users expect web pages to load in three seconds or less? Three seconds may not seem like much, but in the world of page load speeds, it’s practically an eternity — and if your site takes longer than that to load, most users will hit the “back” button. But how do you know when your site’s page speeds need work, as well as how to improve them? The answer is Google’s PageSpeed Insights tool. PageSpeed Insights — yet another free online marketing tool from Google — lets you input your URL, so it can score you on your page speeds. When you enter your site’s URL, you’ll receive a score somewhere between zero and 100, along with recommendations for how to optimize your load times. You can get a score for both desktop and mobile.

4. Ahrefs

Ahrefs is one of the best digital marketing tools available for improving your web traffic. It comes with a variety of SEO features you can use to your advantage. Those features include:

  • Keyword research
  • Search traffic estimations
  • Search engine results history analysis
  • Link prospects
  • And more!

One of Ahrefs’ biggest features is its competitive analysis. You can use it to look at your competitors’ backlinks, see which searches their pages are ranking for in Google, and sniff out key weaknesses in their content. Ahrefs’ marketing platform can also alert you to broken backlinks leading to your site, so you can quickly resolve the issue.

Want a quick tool for checking a page you’re currently viewing? Ahrefs has a Chrome extension that you can use!

5. Buffer

If you’re looking for a comprehensive social media management tool to add to your digital marketing systems, Buffer might be the best choice for you. Buffer allows you to manage the content on your social media accounts and track the accounts’ performance. One major feature of Buffer is that it allows you to create social media calendars. That means you can create posts in advance and schedule them to go live at specific times, so new posts can appear on your account even when you’re working on something else. Buffer will also let you track the performance of your social media campaigns by showing you metrics such as return on investment (ROI) and conversion rate. You can also use it to keep up with mentions of your brand on social media.

6. Trello

For an intuitive way to manage your content, you can use Trello. Trello is a simple content management platform that allows you to easily keep track of various content assignments. Within Trello, you can create a separate “card” for each piece of content you’re writing. You can then create different “columns” to represent different stages of the process, like “Needs written” and “Published,” which you can move your cards through. Trello is an amazing tool for helping you keep up with where each piece of content is in the publication process at a given time, and who is responsible for working on it.

7. MarketingCloudFX

Looking for a single platform that can handle multiple facets of your digital marketing? MarketingCloudFX is the answer! Designed and offered exclusively by WebFX, MarketingCloudFX combines a wide variety of features into one comprehensive digital marketing software. Here are some of the things you can do through MarketingCloudFX:

  • Track your content in search engine rankings
  • Create and manage email campaigns
  • Track leads in real-time
  • Integrate with customer relationship management (CRM) platforms like Nutshell
  • View phone call sources and listen to transcripts
  • And much more!

To gain access to all that MarketingCloudFX has to offer, just partner with WebFX today!

Get the most out of your marketing with WebFX

You’ve chosen your digital marketing tools, and you’ve gotten them set up — but now comes the hard part: Using them to drive results. Thankfully, you’re not alone — WebFX can help! With over 1020 testimonials, we’re the agency businesses trust to drive results. We’re familiar with dozens of tools and systems for digital marketing, and we can help you use them to their fullest potential to drive results for your marketing. With our digital marketing services, you can receive help with everything from SEO to social media. To get started with us, just give us a call at 888-601-5359 or contact us online today!

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