The roofing industry is more competitive than ever, and standing out online takes more than just word of mouth.
While 79% of homeowners still rely on personal referrals to find roofing contractors, 62% turn to online search engines. This shift underscores the importance of a robust digital presence for roofing businesses aiming to capture potential clients actively searching online.
That’s where a specialized roofing marketing agency comes in. These agencies understand the unique challenges roofers face — from seasonality and local SEO to lead generation and reputation management. The right partner can help you consistently attract high-quality leads, dominate local search results, and grow your business faster.
We sifted through hundreds of reviews and rounded up some of the top roofing marketing agencies in 2025. Whether you’re looking for a full-service digital partner or a niche expert, you’ll find options that fit your goals and budget!
Best marketing companies for roofers in 2025
Harrisburg, PA WebFX is a leading full-service digital marketing agency with a proven track record of driving results for roofing companies. With custom strategies and a strong focus on ROI, WebFX helps roofers generate more leads and revenue online.#1 WebFX
Key Services
Best For
Why Roofers Choose WebFX
#2 Comrade Digital
Chicago, Illinois
Comrade Digital Marketing offers a full suite of digital marketing services tailored to roofing companies and contractors. They focus on building strong online visibility and lead generation pipelines, backed by a performance guarantee for many of their services.
Key Services
- SEO and local SEO
- Pay-per-click (PPC) advertising
- Website design and development
Best For
- Mid-sized to larger roofing companies
- Roofers looking for a full-service marketing partner
- Businesses focused on aggressive growth goals
Why Roofers Choose Comrade Digital
- Specialized experience in contractor and roofing marketing
- Transparent performance tracking and reporting
- Offers performance guarantees for select services
#3 Profit Roofing Systems
Fort Lauderdale, Florida
Profit Roofing Systems provides end-to-end marketing and business development strategies for roofing companies. Their approach emphasizes building scalable growth with specialized sales and marketing systems.
Key Services
- Business and marketing automation
- Lead generation and CRM systems
- Branding and website design
Best For
- Growing roofing companies seeking scalability
- Businesses wanting full sales and marketing alignment
- Roofers looking to integrate CRM and marketing tech
Why Roofers Choose Profit Roofing Systems
- Focus on both marketing and internal business operations
- Strong emphasis on automation and scalability
- Offers mentorship and coaching alongside digital marketing
#4 On The Map Marketing – Roofing Division
Miami, Florida
On The Map Marketing offers a complete suite of digital marketing services designed specifically for roofing contractors. Their tailored strategies help businesses attract high-quality leads and stand out online.
Key Services
- SEO and local SEO services
- Custom website design
- Google Ads management
Best For
- Small to large roofing companies
- Roofers aiming to dominate local search results
- Companies needing custom websites built to convert
Why Roofers Choose On The Map Marketing
- Roofing-specific marketing expertise
- Custom strategies based on business goals
- Transparent processes with regular performance updates
Asbury Park, New Jersey
Contractor Dynamics takes a unique approach by helping roofing companies build their internal marketing capabilities through training and coaching. They empower roofers to generate their own leads without relying on third-party lead providers.
Key Services
- Marketing training and consulting
- Lead generation strategy development
- Facebook and Instagram advertising training
Best For
- Roofing companies wanting in-house marketing teams
- Contractors tired of buying leads from third parties
- Growth-minded companies investing in internal expertise
Why Roofers Choose Contractor Dynamics
- Focus on long-term marketing independence
- Hands-on coaching and support
- Helps build sustainable lead generation systems
Frisco, Texas
CinchLocal specializes in helping local contractors like roofing companies build a strong online presence with targeted SEO and paid advertising campaigns. Their tailored services are designed to maximize lead generation and online visibility.
Key Services
- Local SEO for roofing companies
- Pay-per-click (PPC) advertising
- Website design focused on conversions
Best For
- Small to mid-sized roofing companies
- Roofers focused on dominating local search results
- Contractors looking for SEO and PPC specialists
Why Roofers Choose CinchLocal
- Proven local SEO strategies tailored for roofers
- Strong emphasis on lead generation and ROI
- Experienced team dedicated to contractor marketing
Montreal, Quebec (serving U.S. market)
Webrunner Media specializes in generating high-quality roofing leads through strategic paid advertising campaigns. They focus heavily on transparency, reporting, and measurable ROI, helping roofing businesses grow quickly and predictably.
Key Services
- Google Ads and Facebook Ads management
- Conversion-optimized landing pages
- Lead tracking and CRM integration
Best For
- Roofing companies ready to scale fast
- Businesses looking for predictable, high-volume lead generation
- Roofers who want data-driven performance marketing
Why Roofers Choose Webrunner Media
- Specialized in contractor lead generation
- Full transparency with live reporting dashboards
- Focus on delivering measurable, consistent ROI
Miami, Florida
Roofing Marketing Pros specializes exclusively in digital marketing for roofing contractors, helping them rapidly scale with predictable lead generation systems. They focus on results-driven strategies to maximize booked jobs.
Key Services
- Facebook and Google Ads management
- Roofing lead generation systems
- Marketing automation
Best For
- Small to mid-sized roofing contractors
- Companies ready to scale quickly
- Roofers seeking guaranteed lead generation
Why Roofers Choose Roofing Marketing Pros
- Roofing-exclusive marketing focus
- Strong reputation for delivering quality leads
- Performance-based, measurable results
Dallas, Texas
Roofer Elite delivers SEO-driven digital marketing strategies customized for roofing companies. They prioritize local visibility and help roofing businesses establish authority in competitive markets.
Key Services
- Local SEO optimization
- Website development and design
- Lead generation services
Best For
- Small to mid-sized roofing businesses
- Roofers focused on improving local rankings
- Companies needing an SEO-first marketing approach
Why Roofers Choose Roofer Elite
- Deep expertise in local SEO for roofers
- Customized marketing strategies
- Focused on long-term online growth
Nashville, Tennessee
Best Roofer Marketing was founded by roofing industry veterans who understand the challenges contractors face. Their holistic marketing and coaching programs help roofing companies boost their online presence and sales processes.
Key Services
- SEO and PPC management
- Sales coaching and consulting
- Video content creation
Best For
- Small to medium roofing companies
- Roofers looking for both marketing and sales support
- Businesses needing comprehensive digital and coaching solutions
Why Roofers Choose Best Roofer Marketing
- Industry experience from former roofers
- Combines marketing with sales training
- Offers custom video marketing assets
FAQs: How to choose a roofing marketing agency, best services, how much to invest, and more!
How do I choose the right marketing agency for my roofing business?
When choosing a marketing partner, look for agencies that have proven experience working with roofing companies or home services businesses.
Prioritize agencies that offer customized strategies rather than one-size-fits-all packages, and ask for case studies, references, or specific results they’ve generated for similar clients. Communication, transparency, and a clear focus on ROI are also essential.
What marketing services should a roofing company prioritize?
Roofing companies should prioritize services that generate leads and build strong local visibility, including:
How much should I expect to invest in marketing for my roofing business?
Marketing budgets can vary based on your market size, goals, and competition. On average, roofing companies may invest anywhere from 5–10% of their annual revenue into marketing. It’s important to view marketing as an investment — the right agency should provide a clear plan showing how your spend will translate into leads, sales, and growth over time.
What red flags should I watch out for when evaluating roofing marketing agencies?
Be cautious of agencies that:
- Guarantee instant results
- Offer pricing that seems too good to be true
- Provide vague reporting (or no reporting at all)
Lack of transparency, unclear deliverables, or pushy sales tactics can be signs that an agency may not deliver long-term value. A trustworthy agency should set realistic expectations and back their recommendations with clear strategies and reporting.
How long does it take to see results from a roofing marketing campaign?
The timeline depends on the services you’re using. Paid advertising like Google Ads can generate leads quickly, sometimes within days. SEO and organic strategies typically take 3–6 months to show meaningful results.
A good marketing partner will be upfront about timelines and help you build a balanced strategy that delivers both short-term wins and long-term growth.
Meet your roofing marketing team at WebFX
At WebFX, we specialize in helping roofing companies like yours generate more leads, close more jobs, and build lasting online visibility.
With over 185,000+ hours of experience with home services clients, a team of 500+ roofing marketing experts, and a proven track record of delivering measurable results, we offer custom strategies tailored to your unique goals.
Whether you’re looking to dominate local search rankings, launch high-converting ad campaigns, or create a website that drives more calls and quotes, WebFX has the tools and expertise to help you succeed.
Get in touch with us today to start building a marketing strategy that works as hard as you do!
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Brandon is a seasoned digital marketing strategist at WebFX, specializing in helping roofing and home service companies drive measurable growth through data-driven SEO and lead generation strategies. With a background as a former roofing business owner, Brandon combines industry expertise with innovative marketing solutions to deliver real, scalable results. -
WebFX is a full-service marketing agency with 1,100+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more
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Table of Contents
- Best marketing companies for roofers in 2025
- #1 WebFX
- #2 Comrade Digital
- #3 Profit Roofing Systems
- #4 On The Map Marketing – Roofing Division
- #5 Contractor Dynamics
- #6 CinchLocal
- #7 Webrunner Media
- #8 Roofing Marketing Pros
- #9 Roofer Elite
- #10 Best Roofer Marketing
- FAQs: How to choose a roofing marketing agency, best services, how much to invest, and more!
- Meet your roofing marketing team at WebFX
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