- Published: Nov 4, 2021
- Last Updated: Feb 27, 2024
- 6 min. read
Abby FieldsBranded Content Specialist
- Abby is a data-driven content marketer with certifications in inbound marketing and content marketing. She’s written hundreds of articles covering digital marketing topics — a few of her specialties include first-party data, marketing and data analytics, marketing strategy optimization, and SEO. When she isn’t writing or optimizing content, Abby loves to spend time reading the latest mystery novel, having movie marathons with lots of snacks, and jamming out to Shania Twain.
Today, Amazon is considered the third most popular advertising platform. That means if you’re not currently using Amazon audio ads, you could be missing out on lots of potential leads and sales for your business.
On this page, we’ll explain all things Amazon audio advertisements and show you how you can use them to drive revenue and sales for your business. Here’s a quick overview of the topics we’ll cover on this page:
- What are Amazon audio ads?
- Why should you use Amazon audio ads?
- How to use Amazon audio ads to drive revenue
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What are Amazon audio ads?
So, what are Amazon audio ads? Amazon audio ads are short, audio advertisements that play in-between songs on Amazon Music.
You may also see them referred to as Amazon Music advertising.
They are usually 10 to 30 seconds, and you can use them to promote your brand to Amazon Music listeners.
Amazon audio ads are an excellent way to connect with more users off-screen who listen to Amazon Music, whether they listen at home, work, or on the go.
3 key reasons why you should incorporate amazon audio ads into your digital advertising strategy
Now that you know the answer to “what are Amazon audio ads,” let’s dive into how they can support the growth of your business.
Here are three key reasons why you should use Amazon Music advertising:
1. Expand your reach
Your audio ads have the potential to reach millions of listeners, helping you to reach more members of your target audience and increasing your sales in the process.
2. Improve your brand recognition
Amazon audio ads are also an excellent way to gain more brand awareness and recognition for your business. As more users hear your advertisements, they will become more familiar with your brand and recognize you as a leader in your industry.
3. Increase leads and conversions
With the right Amazon advertising strategy, you can boost leads and conversions for your company. Engaging and unique audio ads can encourage more users to visit your website or browse your products.
How to use Amazon audio ads to drive revenue for your business: 5 audio ad tips
So, how can you drive more revenue with Amazon audio ads? With these top 5 audio advertising tips, that’s how!
Here’s how to use Amazon audio ads to boost sales for your business:
1. Include a call to action (CTA)
If you want to increase your web traffic or boost your sales, including a call to action (CTA) in your audio ad is essential. CTAs encourage users to take the next step toward eventually becoming customers or clients.
Your CTAs could entice users to:
- Sign up for your emails
- Browse your products and services
- Sign up for a free trial
- Make a purchase
- Visit your website
- And more!
CTAs can help guide consumers to convert into paying customers or encourage them to check out more of your online content or products and services.
By including a CTA in your ad, you can increase conversions and sales for your business.
2. Don’t forget an eye-catching companion banner
There’s still a visual element to Amazon audio ads, even though they are essentially audio recordings. Amazon Music ads usually include a companion banner that displays on the user’s device while your ad is playing.
This is a perfect opportunity to create an eye-catching banner that will grab users’ attention and entice them to visit your website or make a purchase.
You’ll want to include a colorful banner that encompasses the essence of your brand to improve your brand recognition and keep users engaged. You can even add a clickable CTA to your banner too.
Having a unique and creative banner can boost your brand recognition and keep users engaged until the end of your ad.
3. Make sure your recording is high quality
One of the most essential elements of your Amazon audio ad is the audio recording itself. If your audio is low-quality and is hard to understand, users might not listen through the entire ad or be encouraged to check out your products and services.
Ensure that your audio recording is high-quality and that you use a crisp, clear voice to record your marketing message.
Ensuring that your audio ad sounds professional and of a high caliber can help build an authoritative representation of your brand and help encourage more users to listen to the end of your advertisement.
4. Keep it short and sweet
Because Amazon audio ads only play for 10 to 30 seconds, it’s essential to keep your advertisement short and sweet. That means you’ll likely need to focus on one core concept or idea for your ad.
Your short statements should also include language that’ll resonate with your target audience. When you create marketing messages that your audience can relate or connect to, they will be more likely to check out your website or convert into customers.
Including short and straightforward statements can help get your ad get straight to the point, so your audience clearly understands your marketing messages and the actions you want them to take, whether that’s browsing your products or signing up for a free trial.
5. Keep your brand messaging consistent
To build brand awareness and recognition for your business, ensuring your brand messaging is consistent throughout your Amazon audio ads and other marketing strategies is a must.
Your audio ads should embody your brand so that when a user listens to your ad, they can clearly understand your business and what products and services you can offer.
Keeping your brand messaging consistent can help more users recognize your business each time they listen to one of your audio ads. That means you can boost your brand awareness and increase leads and sales so you can grow your business.
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Boost your revenue with WebFX — A leading advertising agency for Amazon
Are you ready to drive more revenue and sales with Amazon Music advertising? That’s where our advertising agency comes in.
And we can do the same for your business.
Abby is a data-driven content marketer with certifications in inbound marketing and content marketing. She’s written hundreds of articles covering digital marketing topics — a few of her specialties include first-party data, marketing and data analytics, marketing strategy optimization, and SEO. When she isn’t writing or optimizing content, Abby loves to spend time reading the latest mystery novel, having movie marathons with lots of snacks, and jamming out to Shania Twain.
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