Ecommerce SEO Tools: 7 Tools That Can Help Your Ecommerce Business Drive More Traffic

Macy is a Content Writer at WebFX. With a Content Marketing Certification, she's an expert in crafting pieces filled with the facts about all things digital marketing. You'll find many of her pieces featured on UpCity's Top Digital Marketing Articles of the Week. When she isn't clacking her keys, she's wondering why her dog is so cute. Follow her on Twitter @iinfinitestorm.

Did you know that 37% of all traffic to ecommerce sites comes from search engines?

If you want to drive credible traffic to your site, you need a robust ecommerce search engine optimization (SEO) campaign. Managing your SEO campaign is a big undertaking, so you may need the help of ecommerce SEO tools to manage different aspects of your campaign.

 

Luckily, we’ve got a compilation of ecommerce SEO tools you can use to manage your SEO campaigns, including:

  1. Google Analytics
  2. Google PageSpeed Insights
  3. KeywordsFX
  4. Screaming Frog
  5. AnswerThePublic
  6. MarketingCloudFX
  7. SpyFu

Keep reading to learn more about these SEO tools for ecommerce!

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Ecommerce SEO tool #1: Google Analytics

Cost: Free

First on our list of the best ecommerce SEO tools is Google Analytics. Google Analytics provides you with insight into how much organic traffic your website generates and how people engage with your site. This tool helps you see where your website traffic comes from and what campaigns drive them.

To access Google Analytics, all you need is a Google account.

When you access your Google Analytics account, you can track a lot of important information like:

  • Audience demographics
  • What channels drive traffic to your site
  • Audience behavior on your site
  • Conversions obtained
  • Shopping behavior
  • Checkout behavior

This tool is valuable for helping you understand how people interact on your site, so you can optimize your shopping experience to earn more sales.

For example, let’s say you look at Google Analytics and see that your Google Ads drive a lot of traffic to your site. Once they’re on the page, you may find that they don’t remain — you have a high exit rate and low conversion rate.

 

Analytics numbers from Google Analytics

 

From this information, you might assume that something on your page is keeping them from converting. As a result, you can optimize your page to earn more conversions.

Ecommerce SEO tool #2: Google PageSpeed Insights

Cost: Free

Next on our list of ecommerce SEO tools is Google PageSpeed Insights. Did you know slow-loading sites cause over $2.6 billion in revenue loss annually? If you have a slow-loading website, it won’t rank in search results, and you won’t drive traffic to your site.

That’s where Google PageSpeed Insights can help. With this tool, you can see your site’s current load time on mobile and desktop.

 

Example of site load time for Michael's

 

If you have a slow-loading site, this tool also provides you with suggestions for improving your site load time and how much time you’ll save by making these changes.

 

List of suggestions for improving site load time

 

This tool is valuable for helping you speed up your site to deliver a better user experience and keep leads engaged on your page. As a result, you’ll improve your site’s ranking in search results.

Ecommerce SEO tool #3: KeywordsFX

Cost: Free

Next on our list of SEO tools for ecommerce is KeywordsFX. If you want your pages to rank in search results, you must optimize your website with relevant keywords. KeywordsFX can help you find the right terms for your website.

 

List of related keywords for a search

 

This keyword tool provides you with keyword ideas and questions that can inspire content ideas and modifiers for your keywords. You can easily export your keywords and start sifting through the list to find reputable key terms for your site.

Using this keyword tool, you can help your business find reputable keywords and optimize your site to rank in search results.

Ecommerce SEO tool #4: Screaming Frog

Cost: $177 per year, free version available

Next on our list of best ecommerce SEO tools is Screaming Frog. Screaming Frog is an excellent tool for helping you analyze your SEO strategy. This tool enables you to analyze your site’s SEO to improve it and drive better results.

Screaming Frog crawls your site to analyze different aspects of your SEO to identify areas of improvement.

This tool helps you:

All these features impact your site’s SEO, so this tool is valuable for helping you improve your site’s SEO.

Ecommerce SEO tool #5: AnswerThePublic

Cost: $99-$399 per month, Free searches available

One of the best SEO tools for ecommerce businesses is AnswerThePublic. This tool enables you to get into your customers’ minds and understand what they’re searching for on the web related to your industry.

So, what does this have to do with SEO?

Well, one of the crucial components of SEO is content creation. Content marketing is an integral part of your SEO strategy because it helps you drive qualified traffic to your site. Your SEO strategy helps your content rank in search results.

When you create content often, you can capture more traffic for your business.

Not to mention, creating evergreen content helps you have a reliable and continuous flow of traffic to your site. So, overall, creating high-quality content can help you obtain more traffic and steadily increase the amount of traffic on your site.

As you start creating content, you may run out of ideas.

That’s where AnswerThePublic can help. AnswerThePublic provides you with a visual overview of different types of things people search for in your industry. This tool displays long-tail keywords that can help you identify new content to create.

 

Wheel of words related to fashion

 

As a result, you can have a continual flow of content ideas coming to you and making it easy for you to create content that drives qualified traffic to your site.

Looking for a free option for generating content ideas? Try out our free tool, FaqFox, to help you generate even more content ideas for your strategy!

Ecommerce SEO tool #6: MarketingCloudFX

Cost: $400 – $1150 per month for new customers, $150 – $900 per month for existing customers

Next on our list of SEO tools for ecommerce is MarketingCloudFX. This tool is excellent for managing and understanding the traffic that comes to your site to improve your SEO strategy.


MarketingCloudFX can help you see how leads arrive on your site and what pages they view. You can also understand what campaigns drive clients to contact your business or submit forms. Even better, you can track your keyword rankings and usage, as well as changes to your visibility in search engines.

This tool can help you see if your ecommerce SEO strategies work to drive traffic to your site effectively or if you need to optimize your tactics to improve.

Ecommerce SEO tool #7: SpyFu

Cost: $33-$299 per month

The last tool we’ll cover on this list of best ecommerce SEO tools is SpyFu. When you’re trying to rank in search results, you’re not the only one competing for the top-ranking spots. There are dozens of competitors vying for these spots in the search results to drive qualified leads to their site.

If you want to stay on top of your competition’s SEO strategy, you need SpyFu.

SpyFu enables you to research your competition and understand their SEO strategy better.

You can see information like:

  • What keywords they use
  • How many organic keywords they use
  • How many clicks they get with their keywords
  • Whether they’re running Google Ads

When you understand what your competition is doing, you can improve your SEO strategy to outperform them in search results.

The best ecommerce SEO tool for your business: WebFX

Your ecommerce SEO strategy focuses on helping your business rank better in search results so you drive more qualified traffic to your site. Since SEO is a big undertaking, you may need to rely on ecommerce SEO tools to help you manage your campaign.

But what if you need more help than that?

That’s where WebFX can help. We have a team of over 300 marketing experts that can help you manage your ecommerce SEO strategy. With over 25 years of experience, you can feel confident we know how to optimize SEO campaigns to ramp up traffic on your site.

Want to start driving more qualified traffic and sales with your SEO strategy? Contact us online or call us today at 888-601-5359 to speak with a strategist about our ecommerce SEO services!