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Ecommerce SEO Tools: 7 Tools That Can Help Your Ecommerce Business Drive More Traffic

Did you know that 37% of all traffic to ecommerce sites comes from search engines? If you want to drive credible traffic to your site, you need a robust ecommerce search engine optimization (SEO) campaign. Managing your SEO campaign is a big undertaking, so you may need the help of ecommerce SEO tools to manage different aspects of your campaign.

Luckily, we’ve got a compilation of ecommerce SEO tools you can use to manage your SEO campaigns, including:

  1. Google Analytics
  2. Google PageSpeed Insights
  4. Screaming Frog
  5. AnswerThePublic
  6. MarketingCloudFX
  7. SpyFu

Keep reading to learn more about these SEO tools for ecommerce!

Ecommerce SEO tool #1: Google Analytics

Cost: Free

First on our list of the best ecommerce SEO tools is Google Analytics. Google Analytics provides you with insight into how much organic traffic your website generates and how people engage with your site. This tool helps you see where your website traffic comes from and what campaigns drive them. To access Google Analytics, all you need is a Google account. When you access your Google Analytics account, you can track a lot of important information like:

  • Audience demographics
  • What channels drive traffic to your site
  • Audience behavior on your site
  • Conversions obtained
  • Shopping behavior
  • Checkout behavior

This tool is valuable for helping you understand how people interact on your site, so you can optimize your ecommerce store’s shopping experience to earn more sales. For example, let’s say you look at Google Analytics and see that your Google Ads drive a lot of traffic to your site. Once they’re on the page, you may find that they don’t remain — you have a high exit rate and low conversion rate.   Analytics numbers from Google AnalyticsFrom this information, you might assume that something on your page is keeping them from converting. As a result, you can optimize your page to earn more conversions.

Ecommerce SEO tool #2: Google PageSpeed Insights

Cost: Free

Next on our list of ecommerce SEO tools is Google PageSpeed Insights. Did you know slow-loading sites cause over $2.6 billion in revenue loss annually? If you have a slow-loading website, it won’t rank in search results, and you won’t drive traffic to your site. That’s where Google PageSpeed Insights can help. With this tool, you can see your site’s current load time on mobile and desktop.   Example of site load time for Michael'sIf you have a slow-loading site, this tool also provides you with suggestions for improving your site load time and how much time you’ll save by making these changes.   List of suggestions for improving site load timeThis tool is valuable for helping you speed up your site to deliver a better user experience and keep leads engaged on your page. As a result, you’ll improve your site’s ranking in search results.

Ecommerce SEO tool #3:

Cost: Free

Next on our list of SEO tools for ecommerce is for ecommerce SEO

With, it’s possible to tackle tasks like:

  • Keyword research
  • Rank tracking
  • Competitor analysis
  • SEO audits

For ecommerce SEOs, makes it possible to cut your SEO time in half without the high cost of platforms built for larger businesses vs. entrepreneurs at small stores.

Ecommerce SEO tool #4: Screaming Frog

Cost: $177 per year, free version available

Next on our list of best ecommerce SEO tools is Screaming Frog. Screaming Frog is an excellent tool for helping you analyze your SEO strategy. This tool enables you to analyze your site’s SEO to improve it and drive better results. Screaming Frog crawls your site to analyze different aspects of your SEO to identify areas of improvement. This tool helps you:

All these features impact your site’s SEO, so this tool is valuable for helping you improve your site’s SEO.

Ecommerce SEO tool #5: AnswerThePublic

Cost: $99-$399 per month, Free searches available

One of the best SEO tools for ecommerce businesses is AnswerThePublic. This tool enables you to get into your customers’ minds and understand what they’re searching for on the web related to your industry. So, what does this have to do with SEO? Well, one of the crucial components of SEO is content creation. Content marketing is an integral part of your SEO strategy because it helps you drive qualified traffic to your site. Your SEO strategy helps your content rank in search results. When you create content often, you can capture more traffic for your business. Not to mention, creating evergreen content helps you have a reliable and continuous flow of traffic to your site. So, overall, creating high-quality content can help you obtain more traffic and steadily increase the amount of traffic on your site. As you start creating content, you may run out of ideas. That’s where AnswerThePublic can help. AnswerThePublic provides you with a visual overview of different types of things people search for in your industry. This tool displays long-tail keywords that can help you identify new content to create.   Wheel of words related to fashion As a result, you can have a continual flow of content ideas coming to you and making it easy for you to create content that drives qualified traffic to your site. Looking for a free option for generating content ideas? Try out our free tool, FaqFox, to help you generate even more content ideas for your strategy!

Ecommerce SEO tool #6: MarketingCloudFX

Cost: $400 – $1150 per month for new customers, $150 – $900 per month for existing customers

Next on our list of SEO tools for ecommerce is MarketingCloudFX. This tool is excellent for managing and understanding the traffic that comes to your site to improve your SEO strategy.

digital channels icons

MarketingCloudFX can help you see how leads arrive at your site and what pages they view. You can also understand what campaigns drive clients to contact your business or submit forms. Even better, you can track your keyword rankings and usage, as well as changes to your visibility in search engines. This tool can help you see if your ecommerce SEO strategies work to drive traffic to your site effectively, or if you need to optimize your tactics to improve.

Ecommerce SEO tool #7: SpyFu

Cost: $33-$299 per month

The last tool we’ll cover on this list of the best ecommerce SEO tools is SpyFu. When you’re trying to rank in search results, you’re not the only one competing for the top-ranking spots. There are dozens of competitors vying for these spots in the search results to drive qualified leads to their site. If you want to stay on top of your competition’s SEO strategy, you need SpyFu. SpyFu enables you to research your competition and understand their SEO strategy better. You can see information like:

  • What keywords they use
  • How many organic keywords they use
  • How many clicks they get with their keywords
  • Whether they’re running Google Ads

When you understand what your competition is doing, you can improve your SEO strategy to outperform them in search results.

Ecommerce SEO tool FAQs

What are ecommerce SEO tools used for?

Ecommerce SEO tools can help you optimize your ecommerce site for search engines, improving your rankings and visibility online. Ecommerce SEO tools may be used for various aspects of SEO, including conducting keyword research, tracking SEO results, analyzing websites, and more.

Why use ecommerce SEO tools?

SEO tools offer many benefits for ecommerce optimization. Examples include providing data and ideas that inform your SEO strategy, saving you time through automation, and ensuring accurate tracking and reporting.

What is the best ecommerce SEO tool?

The best ecommerce tool for your business depends on your unique needs and goals. Some of our favorite ecommerce SEO tools include:

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