Inbound Marketing Statistics: 33+ Inbound Marketing Stats

Macy is a Content Writer at WebFX. With a Content Marketing Certification, she's an expert in crafting pieces filled with the facts about all things digital marketing. You'll find many of her pieces featured on UpCity's Top Digital Marketing Articles of the Week. When she isn't clacking her keys, she's wondering why her dog is so cute. Follow her on Twitter @iinfinitestorm.

Are you tired of cold calling prospects to try and get them to buy your products or services? Wouldn’t it be easier if you could have a steady flow of leads come to you instead of you reaching out to them?

If that’s the case, then inbound marketing is the solution you need. Inbound strategies enable you to bring leads to you, so you can start nurturing them towards conversion.

We’ve compiled this list of over 33 inbound marketing statistics to show you the effectiveness and impact of inbound marketing. Keep reading to learn more about how inbound marketing can impact your business!

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What is inbound marketing?

Before diving into inbound marketing stats, let’s go over what inbound marketing is. Inbound marketing involves using strategies to attract customers to your business. Instead of using strategies to reach out to prospects, you employ strategies that help them organically discover your business on their own.

Inbound marketing statistics: 33+ stats on inbound marketing

Want to see some stats on the effectiveness of inbound marketing? We’ll break down the list of stats by inbound marketing strategy so that you can see the effectiveness of each strategy:

Inbound marketing statistics: Search engine optimization (SEO)

Search engine optimization (SEO) is one of the top inbound marketing strategies for helping you grow your business. SEO helps people discover your business by searching relevant terms in search engines like Google. It’s a great way to bring people to check out your business organically.

SEO listing for hydroflask

Here are some inbound marketing stats that show the impact of SEO:

  1. 96% of mobile users utilize Google when searching. (Source)
  2. 93% of all online experiences start with a search engine. (Source)
  3. 89% of marketers say SEO is successful. (Source)
  4. 71% of business-to-business (B2B) clients start product research through search engines. (Source)
  5. 70% is how many people research a company on the web before buying from or visiting a business. (Source)
  6. 37% of all traffic to ecommerce sites comes from search engines. (Source)
  7. 33% of small-to-midsized businesses (SMBs) have a website optimized for search. (Source)
  8. 23% of all ecommerce orders are tied directly to organic. (Source)
  9. 14.6% is the close rate for search engines, while traditional marketing has a close rate of 1.7%. (Source)

Inbound marketing statistics: Content marketing

Content marketing involves sharing your knowledge by creating blogs, guides, and other types of content. When you create content and rank in search engines, you create avenues to drive people to your website to learn about your business.

Content article about water bottles

Here are some statistics on inbound marketing regarding content:

  1. Companies that create content see six times more conversions than companies that don’t create content. (Source)
  2. Creating content doubles conversion rate. (Source)
  3. 94% is how many more views content with visuals get than content with only text. (Source)
  4. 88% of B2B marketers already use content marketing. (Source)
  5. 69% of B2B marketers have a documented content strategy. (Source)
  6. 62% is how much less content marketing costs than traditional marketing.
  7. 61% of people prefer companies that create custom content. (Source)
  8. 60% of people cite company-created content as a source for helping them make purchasing decisions. (Source)
  9. Content generates 54% more leads than traditional marketing. (Source)
  10. 53% of companies use content marketing. (Source)
  11. Of that 53%, 51% publish content daily. (Source)

Inbound marketing statistics: Social media marketing

Social media marketing is a strategy that involves connecting with prospects through platforms like Facebook, Instagram, and Twitter. People choose to follow your business and receive updates from your company, so it’s a great way to connect with prospects that want to hear from you.

Social media post on Facebook from Hydroflask

Here are some inbound marketing statistics that shed light on social media marketing:

  1. 96% of people who follow brands on social media interact with those brands. (Source)
  2. 91% of companies use social media. (Source)
  3. 87% of people visit a brand’s website or app after following them on social media. (Source)
  4. 86% of people use social media at least once a day. (Source)
  5. 80% got advice about a product to buy from social media. (Source)
  6. 78% of users talk about brands they follow on social media to friends and family. (Source)
  7. 77% of people buy from brands they follow on social media. (Source)
  8. 74% of people follow brands on social media. (Source)
  9. 72% of people use social media multiple times a day. (Source)
  10. 72% of U.S. adults use at least one social media site. (Source)
  11. 70% of marketers name brand awareness as their top goal for their social media strategy. (Source)
  12. 70% of Americans use social media. (Source)
  13. 65% of people use social media for customer service. (Source)
  14. 67% of people increase their spending with a brand after following them on social media. (Source)
  15. 59% of marketers use social media for lead generation and sales. (Source)
  16. 54% of customers use social media to research products. (Source)
  17. 50% of people follow brands on social media to learn about new products or services. (Source)
  18. 43% of marketers say identifying and understanding their audience on social media is the top challenge. (Source)

Inbound marketing statistics: Video marketing

Another inbound marketing strategy you can use to promote your business is video marketing. This strategy involves creating videos to share information with your audience. It’s a great strategy to help you share helpful information with your audience through a visual strategy.

Hydroflask video content

Here are some stats that show the impact of video marketing:

  1. People are 53 times more likely to rank on the first page of Google by using video on your website. (Source)
  2. Customers are 10 times more likely to interact with a video than text. (Source)
  3. 5 hours a day is how much U.S. adults spend watching videos. (Source)
  4. 139% is how much brand association increases after watching a video. (Source)
  5. 92% of people share videos with others. (Source)
  6. 90% of people say videos help them make purchasing decisions. (Source)
  7. 88% is how much more time users spend on pages with videos. (Source)
  8. 86% is how much video improves conversions. (Source)
  9. 80% is how much conversions improve on landing pages when there’s a video. (Source)
  10. 80% of people say they typically switch between online search and videos when researching products to buy. (Source)
  11. 70% of shoppers say they’re open to learning about products on YouTube. (Source)
  12. 55% of shoppers say they use videos while shopping in a store. (Source)

Inbound marketing statistics: Invest in inbound marketing strategies today

Now that we’ve covered this list of stats on inbound marketing, you can see the impact digital marketing has on your business. These inbound marketing stats show you that inbounding marketing strategies are critical for helping your business engage with interested prospects and turn leads into sales.

If you need help launching your digital marketing strategies, WebFX can help. As a full-service digital marketing agency, we offer all the digital marketing services you need to grow your business, including:

We can help you launch a digital marketing strategy that drives results. Contact us online or call us today 888-601-5359 to speak with a strategist about our digital marketing services!

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