Skip to main content ↓
A conference room with a yellow and blue color scheme featuring a large wall-mounted chart, a black table with blue chairs, and a bookshelf with office supplies.

50 Google Ads Statistics to Know in 2024 and Beyond

If you’re reading this, you’ve probably heard all about pay-per-click (PPC) advertising and its leading advertising platform Google Ads (formerly known as Google AdWords). Is Google Ads the best ad network for your business, though? What better way to find out than with 50 Google Ads statistics!

Below, you can learn about Google Ads’ performance, benefits, costs, return on investment, and more with these 50 Google Ads statistics. Those stats are divided into the following sections:

Keep reading to learn more. Then, for the latest updates on Google Ads, as well as digital marketing and advertising, join our Revenue Weekly newsletter!

Meet WebFX:

Your world-class, tech-enabled marketing agency with over 1.6 million hours of combined expertise.

cta38 img

General PPC stats

Let’s start off by looking at a few statistics about PPC in general:

  1. Around 65% of small- to medium-sized businesses (SMBs) have their own PPC campaigns.
  2. The average conversion rate for PPC overall is 2.35%.
  3. Paid ads can be five times more effective on mobile devices than on desktop computers.
  4. Ads have a 30% higher sales rate when they’re personalized.

General Google advertising stats

Google Ads is probably the most dominant ad network out there. Here are some stats demonstrating why that is:

  1. More than 80% of desktop searches happen on Google.
  2. As recently as 2022, Google earned almost $225 billion in ad revenue.
  3. Google is expected to make up 24.6% of the digital advertising market by 2025.
  4. Google has 83.49% of the search engine market share worldwide.
  5. Google has 93.69% of the search engine market share in the United Kingdom alone.

Business advertising stats

What is the business response to PPC and Google Ads? Here are some stats about how companies view (and use) this ad platform:

  1. 79% of marketers state that PPC ads are vital to their company’s success.
  2. The average SMB invests seven times more money into paid advertising than they do into SEO.
  3. Over 80% of companies use Google Ads for their PPC.
  4. More than 84% of businesses plan on using Google Ads in 2024.
  5. 43% of advertisers identified lead generation as their main reason for using Google Ads.
  6. More than 90% of the businesses that advertise in Google Ads use the Google Ads Editor to help them manage their campaigns.

User behavior stats

We’ve seen how businesses respond to Google Ads, but what about online users? Here are some stats to answer that question:

  1. 98% of people prefer to shop online.
  2. 75% of users state that ads in Google search results make their searches easier.
  3. 63% of people have clicked on a Google Ad at some point.
  4. 41% of users say that they trust paid ads.
  5. 50% of users can’t distinguish between paid search ads and organic search results.
  6. 94% of users immediately skip over paid search ads.
  7. 65% of people click on ads while they’re looking to purchase something.
  8. 90% of consumers say that ads play a sizable role in influencing their purchase decisions.
  9. 63% of consumers would click on Google Ads over other types of paid ads.
  10. 80% of users are more likely to click on an ad if it mentions a business location.
  11. 33% of users click on ads because they help answer a particular question.
  12. 26% of users click on ads because they mention a brand users are familiar with.

Google Ads reach and results

Ultimately, the value of Google Ads comes down to the type of results it’s able to drive. Here are some stats demonstrating those results, as well as the worldwide reach it has:

  1. Each day, around 80% of online users see ads through the Google Display Network.
  2. The Google Display Network reaches over 90% of the global Internet population.
  3. The Google Display Network contains over 2 million videos, websites, and apps.
  4. The top 3 paid ads in Google search results receive 41% of the clicks, on average.
  5. The average click-through rate (CTR) for Google Ads sits at 4–6%.
  6. Google estimates that Google Ads delivers an 800% return on investment (ROI).
  7. The average Google Ads conversion rate is 3–6%.
  8. The average CTR for the top-ranking ad in Google search results is 7.94%.
  9. Paid ads allow businesses to increase their brand awareness by as much as 33%.

Google Ads costs

Looking at the results that Google Ads can drive is all well and good, but the thing about paid ads is that they are still paid. So, what exactly does it cost to use Google Ads? Here are some stats that shed some light on the answer to that question:

  1. For businesses new to advertising, Google recommends starting out with a daily ad spend of between $10 and $50.
  2. $100–$10,000 is the average monthly cost of Google Ads for SMBs.
  3. Brands typically spend between 12% and 30% of their monthly ad expenditure on Google Ads management.
  4. $0.11–$0.50 is the average cost per click (CPC) for the Google Search Network.
  5. $6–$30 is the average cost per lead (CPL) for Google Local Services ads.

Google Shopping Ads stats

One of the most successful types of Google ads is Google Shopping Ads. Shopping ads don’t just consist of text, but also include images of products, as well as info like pricing. Here are some stats about this type of ad:

  1. Google Shopping Ads drive over 75% of all retail search ad spend in the United States.
  2. 85% of clicks on all Google Ads campaigns come from Google Shopping Ads.
  3. The average conversion rate of Google Shopping Ads is over 1.91%.
  4. The average CTR of Google Shopping Ads is around 0.86%.
  5. The average CPC for Google Shopping Ads is $0.66.

Publisher and revenue stats

To close out our list of Google Ads statistics, here are a few stats that focus on ad publishers (that is, the sites that show display ads) and the way revenue is distributed between them and Google:

  1. Approximately 58.5 million sites use Google AdSense across the world.
  2. Google distributes about $10 billion to its AdSense publishers each year.
  3. Google receives 33% of all mobile ad spending on its ad network.
  4. 68% of the revenue generated by hosted ads goes to publishers.

Questioning the quality of your SMB’s PPC performance?

Get your FREE PPC audit from WebFX today!

cta33 img

Go beyond Google Ads statistics and start building your first Google ad

You can read everything about Google Ads, from reviewing its starter guide to browsing its statistics, but the best experience comes from actually using the platform. Use what you’ve learned about Google Ads and start experimenting with your first campaign. If you need help launching yours, contact WebFX.

Using our paid search services, as well as Google Local Services ad management plans, you can access a turnkey solution to advertising on not only Google Ads but also Bing Ads (now known as Microsoft Advertising). With more than 650 successful pay-per-click campaigns managed, as well as more than $6 billion generated in revenue for our clients, we’re a top choice for small-to-midsized businesses looking to do more with digital advertising.

Contact us online today or give us a ring at 888-601-5359 to learn more!

Try our free Marketing Calculator

Craft a tailored online marketing strategy! Utilize our free Internet marketing calculator for a custom plan based on your location, reach, timeframe, and budget.

Plan Your Marketing Budget
Marketing Budget Calculator