Chart of Google Ads statistics

57+ Google Ads Statistics to Know in 2024 and Beyond

If you’re reading this, you’ve probably heard all about pay-per-click (PPC) advertising and its leading advertising platform Google Ads — also known as Google AdWords. Is Google Ads the best ad network for your business, though? What better way to find out than with 60 Google Ads statistics!

Keep reading to learn more about Google Ads’ performance, benefits, costs, return on investment, and more with these 60 Google Ads statistics. For the latest updates on Google AdWords, as well as digital marketing and advertising, join our Revenue Weekly newsletter!

Why use PPC (and Google Ads)?

When it comes to online advertising, PPC offers one of the most competitive tools for building brand awareness, increasing website traffic, and driving purchases, in-store visits, leads, and phone calls — Google Ads provides one of the best platforms for earning these results. Check out these Google Ad stats to see why:

Online ads increase brand awareness by 80%

  • People who click on ads are 50% more likely to make a purchase (Source)
  • Online ads increase brand awareness by 80% (Source)
  • 63,000 searches get processed by Google each second (Source)
  • 90% of desktop searches happen on Google (Source)
  • 76% of the search engine market belongs to Google (Source)
  • 73% of the paid search market share belongs to Google (Source)
  • 65% of small-to-midsized businesses have a PPC campaign (Source)
  • 46% of clicks go to the top three paid ads in search results (Source)
  • 35% of users purchase a product within 5 days of searching for it on Google (Source)

Why does PPC (and Google Ads) work?

Sure, Google Ads is positioned for success when it comes to pay-per-click advertising, but why does it work? Why (or even how) does Google Ads (and its advertisers) get people to not only click on ads but also act on them? Find out with these Google Ads statistics:

66% of shoppers prefer online shopping

  • 90% of consumers say ads influence their purchase decisions (Source)
  • 75% of users say paid search ads make it easier to find information (Source)
  • 66% of shoppers prefer online shopping over shopping offline (Source)
  • 63% of people have clicked on a Google ad (Source)
  • 59% of people prefer to go online for purchase recommendations (Source)
  • 58% of millennials purchased something due to an online or social media ad (Source)
  • 50% of users can’t tell the difference between a paid ad and an organic listing (Source)
  • 49% of people say they’ve clicked on text ads (Source)
  • 47% of Gen Xers bought something because of an online or social media ad (Source)
  • 43% of users purchased something after seeing an online ad (Source)
  • 41% of users trust online ads (Source)
  • 33% of people click on search ads because of how relevant the ad is to their search (Source)
  • 22% of Baby Boomers purchased something because of an online or social media ad (Source)

How cost-effective is Google Ads?

Even though Google Ads can drive stellar results, you must consider its cost. For many businesses, advertising on Google is cost-effective because Google AdWords lets you choose your budget and bids, as well as change them at any time. Learn more about the cost-effectiveness of Google Ads with these statistics:

  • Google delivers an 8:1 return on investment (ROI) — or $8 for every $1 spent (Source)
  • $9000-$10,000 is the average ad spend for small-to-midsized businesses (Source)
  • $10-$50 is the recommended daily budget for a Google Ads campaign (Source)
  • $1-$2 is the average cost-per-click (CPC) for Google Ads (Source)
  • $1-$2 is the average CPC for the Google Search Network (Source)
  • $1 or less is the average CPC for the Google Display Network (Source)

If you’re curious about the cost of Google Ads in your industry, check out this table:

Industry Average CPC (Search Network) Average CPC (Display Network)
Advocacy $1.43 $0.62
Auto $2.46 $0.58
B2B $3.33 $0.79
Consumer Services $6.40 $0.81
Dating and Personals $2.78 $1.49
Ecommerce $1.16 $0.45
Education $2.40 $0.47
Employment Services $2.04 $0.78
Finance and Insurance $3.44 $0.86
Health and Medical $2.62 $0.63
Home Goods $2.94 $0.60
Industrial Services $2.56 $0.54
Legal $6.75 $0.72
Real Estate $2.37 $0.75
Technology $3.80 $0.51
Travel and Hospitality $1.53 $0.44

check your cpc for free with our calculator!

What are the conversion rates like on Google Ads?

Cost isn’t the only factor you consider when looking at a new ad channel. You also think about the ad network’s conversion rates. Can Google Ads help you not only reach your audience but also get them to convert?

Yes — just check out these statistics:

  • 75% is the average conversion rate for Google Ads (Source)
  • 17% is the average conversion rate for the Google Search Network (Source)
  • 46% is the average conversion rate for the Google Display Network (Source)

Get even more insight into Google Ads conversion rates with this table. It covers average conversion rates for the Google Search Network and Google Display Network and breaks those averages down by industry.

Industry Average Conversion Rate (Search Network) Average Conversion Rate (Display Network)
Advocacy 1.96% 1%
Auto 6.03% 1.19%
B2B 3.04% 0.80%
Consumer Services 6.64% 0.98%
Dating and Personals 9.64% 3.34%
Ecommerce 2.81% 0.59%
Education 3.39% 0.50%
Employment Services 5.13% 1.57%
Finance and Insurance 5.10% 1.19%
Health and Medical 3.36% 0.82%
Home Goods 2.70% 0.43%
Industrial Services 3.37% 0.94%
Legal 6.98% 1.84%
Real Estate 2.47% 0.80%
Technology 2.92% 0.86%
Travel and Hospitality 3.55% 0.51%

Why advertise on the Google Search Network?

If you decide to launch an ad campaign on Google Ads, you can use either the Google Search Network or Google Display Network. The Google Search Network is a popular choice because you can advertise in search results on Google, as well as in Google Maps, Google Images, Google Shopping, and more.

Most Google Ads statistics, like the following five, come from studies on Google Search Network Ads:

  • 6 types of ads, from text to call-only, are available for the Google Search Network (Source)
  • 63% of people say they would click on a paid ad in Google search results (Source)
  • 55% of people who click on Google Search Network ads prefer the network’s text ads (Source)
  • 49% of people click on text ads (Source)
  • 91% is the average click-through rate (CTR) for the Google Search Network (Source)

Why advertise on the Google Display Network?

In addition to the Google Search Network, you can also advertise on the Google Display Network. This ad network offers your company access to almost all online shoppers. It’s also excellent for advanced ad strategies, like remarketing.

Get more insight into the power of the Google Display Network with these five stats:

  • The Google Display Network reaches 90% of online consumers (Source)
  • 8 types of ads are available in the Google Display Network (Source)
  • 2+ million websites make up the Google Display Network (Source)
  • 55% of companies use display ads (Source)
  • 35% is the average CTR for the Google Display Network (Source)

Why use Google Ads for mobile advertising?

Today, reaching consumers and business buyers demands a multi-channel and device approach, which is why businesses across industries use mobile advertising. With Google Ads, your company can access a full-fledged platform for advertising your products or services to users on tablets and smartphones. Learn more about the value of mobile advertising and Google Ads with these statistics:

2 in 3 online holiday purchase happened via smartphone

  • 5+ hours is how much time users spend on their smartphones each day (Source)
  • 2 in 3 online holiday purchases happened via a smartphone (Source)
  • 95% of ad clicks on mobile devices go to Google Ads’ campaigns (Source)
  • 64% of mobile searches take place on Google (Source)
  • 63% of total ad spending goes to mobile (Source)
  • 60% of users click on mobile ads at least once a week (Source)
  • 52% of ad clicks come from mobile devices (Source)
  • 52% of Internet traffic comes from mobile devices (Source)
  • 46% of users prefer to use their smartphone for researching and buying products (Source)
  • 40% of online transactions happen on mobile devices (Source)
  • 33% of mobile ad spending goes to Google (Source)
  • Mobile ad campaigns are 5x more effective than online ads (Source)
  • Mobile ads can increase brand awareness by 46% (Source)
  • Mobile online shoppers are predicted to shop more than offline shoppers (Source)

Why use Google Local Services ads?

The latest ad from Google, Google Local Services ads, also deserves attention — at least from companies in the home services sector, like contractors, plumbers, and electricians. Incorporating these ads into your online advertising strategy can help you reach and sign more leads in your area. Get the scoop with these five Google Ads statistics:

  • 4 in 5 consumers want ads customized to their city, zip code, and area (Source)
  • 4 in 5 consumers use search engines to find local information and businesses (Source)
  • $6-$30 is the average cost-per-lead for Google Local Services ads (Source)
  • 80% of local searches convert, like by submitting a contact form (Source)
  • 28% of local searches result in a purchase (Source)

Go beyond Google Ads statistics and start building your first Google ad

You can read everything about Google Ads, from reviewing its starter guide to browsing its statistics, but the best experience comes from actually using the platform. Use what you’ve learned about Google Ads and start experimenting with your first campaign. If you need help launching yours, contact WebFX.

Bonus Reading: SEO vs. Google Ads

Using our paid search services, as well as Google Local Services ad management plans, you can access a turnkey solution to advertising on not only Google Ads but also Bing Ads (now known as Microsoft Advertising). With more than 650 successful pay-per-click campaigns managed, as well as more than $3 billion generated in revenue for our clients, we’re a top choice for small-to-midsized businesses looking to do more with digital advertising. Contact us online today or give us a ring at 888-601-5359 to learn more!

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