What Is Google Ads, and How Does It Affect Your PPC Campaigns?

With a billion more people on the Internet today than five years ago — and twice as many people on smartphones — marketers need the most helpful and up-to-date campaign management tools available.

That’s why in July 2018, Google, at its annual Google Marketing Live event in San Jose, announced the rebrand of Google AdWords to Google Ads. So, what is Google Ads and how does it compare to Google AdWords?

Keep reading to find out, plus discover how it will improve your campaigns!

Amp Up Your Campaigns With Personalized Marketing [Infographic]

Did you know that 77% of people choose, recommend, and pay more for brands that provide personalized experiences?

When people interact with your business, they want a customized experience, tailored to their needs. But how can you personalize your marketing plan to pack the greatest punch?

In this post, we’ll explore how you can use data to personalize your marketing and improve customer experience and engagement.

Let’s get started!

Geofencing Marketing: The New Way to Market Your Business

What if you could market to your target audience while they’re shopping with your competitor? How about while they’re browsing your offline or online store? Or, even as they’re preparing to use your service?

While that seemed impossible decades ago, it’s now a reality for business owners.

With geofencing marketing, which is compatible with 92 percent of U.S. smartphones, you can reach your audience in new ways, boosting your profits to record levels. At WebFX, we specialize in geofencing marketing, and it shows — we’ve generated more than $1 billion in revenue for our clients.

Keep reading our handy mini-guide to get the scoop on this powerful marketing tool, which includes tons of examples to inspire you.

7 Tips for Building a Competitive Amazon Marketing Campaign

A dominant force in the retail market, Amazon is the place to shop online for everything, from electronics to home goods and more. Whether you’re a business-to-consumer (B2C) or business-to-business (B2B) operation, the ecommerce platform connects you and your products with your target audience.

It’s a competitive market, however, and a tough one if your products occupy the second, third, or fourth page of product results. To succeed on Amazon, you need to earn the top spot on the first page of search results. How do you create an Amazon marketing campaign that can accomplish that?

Start with these seven optimization techniques for your Amazon Store:

What is Lifecycle Marketing?

When you use digital marketing, you’ll spend time engaging leads and getting them to convert into customers. Once you obtain leads and get them to convert, your goal is to get them to continue to purchase from your business. Lifecycle marketing plays an important role in helping you obtain customers the first time and keep them coming back.