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Does PPC Work? Here’s How to Tell if It’s Right for You


You might have heard that businesses make an average of $2 for every $1 spent with pay-per-click (PPC) advertising. Perhaps you heard that PPC ads can catapult you to the top of search engine results pages (SERPs) and that 41% […]

How to Create a Sales Plan That Works for Your Business


Since revenue is the heartbeat of every business, any respectable company will have an overarching sales plan and departmental procedures explaining how each team will do its bit to bring that goal to fruition. But what is a sales […]

Basic Guide to Market Share: What It is and How to Calculate It


As a marketer, you need to know your company's market share to assess how you compare to the competition and create effective marketing campaigns. But what is market share, and how do you calculate it? In this post, we'll […]

4 Project Management Examples That Help You Understand Project Management Better


Did you know there are over 1.2 million project management specialists in the United States? Project managers play a critical role in helping facilitate and complete projects, which ultimately help companies grow. But what exactly does a project manager do? […]

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A Beginner’s Guide to Workflow Automation and the Benefits of Automating Workflows

Do you and your team feel bogged down by tedious tasks? Do you want to focus your time and energy on bigger projects? If so, workflow automation is the solution for you. With workflow automation, you can use software to […]

Data Activation Platform: What It is and How to Drive Leads


Data management matters regardless of your role in the company. Sales, marketing, operations — understanding your customer data ensures you get the most out of every interaction. A data activation platform can help you make customer data more accessible and […]

Do I Need HubSpot? when You Should and Shouldn’t Use HubSpot


Are you asking yourself, “Do I need HubSpot?” HubSpot is a popular customer relationship management (CRM) and marketing platform, with many companies utilizing its automation, sales enablement, and data tracking features. But popular doesn’t always mean best. When using […]

Sales Analytics 101 [+ How to Run Your Own Sales Data Analysis!]


If you’re like me, you probably shudder at the mention of “sales analytics.” Sorting through tons of numbers? No, thank you, I’ll pass. While sales analytics may seem scary and complicated, we’re here to put your fears to rest and […]

Lead Scoring: Your Complete 2023 Guide to Scoring Your Leads


When you’re trying to generate leads for your business, you want to ensure you’re reaching people that will turn into paying customers for your business. With lead scoring, you can get a better idea of who most likely will or […]

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Do I Need Salesforce? The Pros and Cons of Salesforce

If you find yourself asking, “Do I need Salesforce?” you’ve come to the right place. Salesforce is a popular software option for many companies that want access to data collection and customer relationship management (CRM) tools. But is Salesforce right […]