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Marketing

Why is Video Marketing So Effective?

When trying to understand the importance of video marketing and why it’s so effective, having a time machine may help. Why, you ask? Well, looking back at one of the original communication theories can help us better understand how people consume media.  Communication theorist Marshall McLuhan famously wrote, “The medium is the message.” This theory […]

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How to Advertise on Google: 7 Steps for Launching a Google Ads Campaign

Did you know that around 80 percent of companies focus on Google for pay-per-click (PPC) campaigns? While there are other options for running PPC campaigns, Google Ads is the best platform for reaching the most leads. You’ll help your business grow and expand your reach. In this post, we’ll show you how to advertise on […]

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Marketing

What Are Marketing Channels and Which Ones Should You Use?

When you deliver a package to someone, you have multiple options for how to get it to them. You could send it through a shipping company, like UPS or the post office. You may opt to drive it over to their home yourself, or ask a friend to drop it off for you. Each of […]

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Marketing

Geofencing Marketing: The New Way to Market Your Business

You can use geofencing to market to your target audience while they’re shopping with your competitor, browsing your offline or online store, or even as they’re preparing to use your service. But what exactly is geofencing marketing? What is geofencing marketing? Geofencing marketing (also called geofencing advertising) is a type of location-based marketing that lets […]

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Marketing

Ecommerce Advertising: Become an Old Pro

In this video, Ashley from the WebFX Internet marketing team covers the basics of ecommerce advertising. Transcript: How many times have you searched for a product and hours or days later saw an ad for the exact product you were searching for?  That, my friends, is ecommerce advertising at work.  If you sell products, ecommerce […]

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Marketing

ROAS: Everything You Should Know About Return on Ad Spend

In the U.S., companies spend more than $125 billion on digital advertising, making a return on ad spend (ROAS) a critical metric for measuring success. No matter your sector, advertising budget, or strategy, you need to not only monitor and measure your ROAS but also maximize its performance. What is ROAS, though, and how do […]

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