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Marketing

How to Optimize Your Shopify Store for Shopify SEO in 9 Steps

You created a Shopify store with the hope of boosting your business’s sales by reaching more people who want your products. You’ve had your site up and running for a few months, but you’re not earning as many sales as you thought you would. What are you doing wrong? Well, if you haven’t been practicing […]

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Marketing

What Is Google Analytics 4? (And When Should I Upgrade to GA4?)

Smarter marketing is at your fingertips with the new Google Analytics, called Google Analytics 4 or GA4. What is Google Analytics 4? GA4 is a Google Analytics property that allows your business to track website and app analytics together, as well as adapt to evolving standards for using cookies to track user activity so that […]

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Marketing

What Is Enhanced Cost Per Click and How Does It Work?

Launching and maintaining pay-per-click (PPC) campaigns can be a lot of work. Setting them up is just the start — after that, you have to constantly monitor and reoptimize your bids to drive the best results. Don’t you sometimes wish Google would just make the right bids for you? As it happens, Google Ads does offer […]

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Marketing

How to Do Technical SEO for Ecommerce [7 Tips for Getting Started]

When you set up your ecommerce site, you spend a lot of time making it visually appealing for your audience to attract them to your product pages. Creating a visually appealing site is only half the puzzle, though — you need to have a technically sound website, too. That means that technical search engine optimization […]

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Marketing

14 Structured Snippet Examples to Help You Improve Your Ads

Want to fit more information into your Google search ads and help your ads stand out to users? Ad extensions, such as structured snippets, are one of the best ways to do that. In this post, we’ll go over what structured snippets are and provide structured snippet examples to help you learn how to use […]

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