5+ Tips for How to Personalize Digital Marketing in 2019

What if you could increase your sales by 10 percent and generate a return on investment (ROI) that’s five to eight times your marketing spend? According to analysts, that’s exactly what personalized marketing can do for a business.

That’s why it’s critical for companies to learn how to personalize digital marketing in 2019.

Ready to learn how to personalize your digital marketing strategy in the new year? Just keep reading to discover six helpful tips for personalized marketing in 2019. Plus, see real-life examples of personalized marketing at work!

How to Use Psychographics for Data-Driven Marketing

Have you ever wondered what motivates people to buy your products or services? It’s no secret that your offerings likely satisfy one or more of their needs.

But how do consumers’ underlying attitudes, values, and lifestyles impact their purchase decisions? Why did they choose your products or services over a competitor’s offerings?

The answer to that question lies within the field of psychographic marketing — and it’s extremely valuable. Understanding psychographics allows marketers to better understand and influence consumer decisions.

In this post, we’ll explore the definition of psychographics and how you can use psychographic segmentation to reach more customers.

Psyched to learn more? Just keep reading!

Google Feed Ads: 6 Things Every Marketer Should Know

Every Internet marketer knows the power of Google, as well as Google Ads. As a digital marketer, you can use Google Ads to promote and remarket your business to the users that matter to your company. With Google Feed Ads, however, Google introduces a whole new way to advertise your business.

Ready to learn more about this groundbreaking ad option? Keep reading!

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