Amazon Ads vs. Google Ads: Where Should You Advertise? [Infographic]

Amazon and Google.

They’re behemoths in their industries (ecommerce and search), but in the past few years, the two have moved closer to becoming direct competitors, especially in the digital advertising market.

The competition between the two companies, however, offers businesses like yours a tremendous opportunity. Advertising on Google and Amazon can help your organization reach a broad audience of ready-to-buy shoppers and business buyers.

Before you launch your ad campaigns, however, you need to understand what separates the two — and for that, you need this infographic. Keep reading to get the scoop on Amazon versus Google and learn about their advertising differences and similarities, plus unique advantages and ad performance.

For immediate assistance launching your Amazon and Google ad campaigns, contact us online!

SEO Help for Small Businesses: 9 SEO Tips for Small Businesses

Less than 20 percent of small businesses invest in search engine optimization (SEO), but more than 90 percent of online experiences begin with a search engine like Google or Bing. That’s why SEO for small businesses isn’t something small-to-midsized businesses (SMBs) can ignore.

If you need SEO help for your small business, this mini-guide is the perfect resource for your team. It provides nine helpful SEO tips for small businesses, plus features an FAQ that covers some of the most common questions about small companies and search engine optimization.

Keep reading to get started on SEO for your small business’s website now! Or, if you’re searching for professional SEO services for small businesses, call us at 888-601-5953 or contact us online to chat with an experienced strategist.

Google Search Console: What Is It and How Do I Use It?

In a single day, Google processes more than five billion searches. While your website won’t appear in every online search, it’s essential to track your site’s ranking and performance in search results that matter to your business and your bottom line.

With Google Search Console, it’s easy (and free) to monitor your performance on Google.

What is Google Search Console, though, and how do you use Google Search Console? You’re in luck, because this mini-guide answers these questions — and it includes an additional FAQ to help your team get started.

Start using Google Search Console now or contact our team for some professional help!

The Role of Digital Marketing: How Digital Marketing Impacts Businesses

Take a moment and think about how you currently market your business. If you’re only promoting your company through traditional marketing methods, you’re missing an excellent opportunity to reach valuable leads through digital marketing.

The role of digital marketing is simple: help your business spend your marketing budget more effectively, obtain more valuable leads, and gain a higher return on investment (ROI) for your business.

On this post, we’ll explore the role of digital marketing and how it influences your business’s growth, revenue, and more. If you want to see how digital marketing can personally impact your business, contact us online or browse our digital marketing services.

5 Awesome Digital Marketing Ideas for Your Business

To stay relevant in the digital world, you must come up with digital marketing ideas to help you connect with your audience and get them to engage with your business.

If you haven’t started creating your digital marketing strategy, now is the time. A competitive online marketing plan filled with creative digital marketing ideas will help you drive success for your business.

On this page, we’ll provide you with five digital marketing ideas to help you get started with your online campaign.

Let’s dive in!