Product-market fit definition: Product-market fit is when a business’s target customers buy, use, and promote the product frequently enough to sustain its growth, making it profitable. If your team had a light-bulb moment for a new product, how do you […]

Short message service (SMS) marketing is an effective way to disseminate information, keep customers informed, and get their opinions. SMS messages have a 98% open rate, making SMS-based marketing efforts seven times more effective than email marketing strategies. We've […]

Live chat is a fantastic way for businesses to directly interact with potential leads online and create a more personalized site browsing experience for users. With live chat for account-based marketing (ABM), businesses can better target leads and capture those […]

Brand management definition: Brand management in marketing is a set of techniques that develops and maintains a company's identity and reputation. It aims to elevate the perceived value of a company and its products or services. Your brand is more […]

When leads start pouring in, a company’s next step is usually to begin evaluating and prioritizing the leads that are the most profitable. That’s where a product-qualified lead (PQL) comes in. But what is a PQL, exactly? In this article, […]

After being a solopreneur for a few years, you have grown your business and team. Your marketing team, for one, has its hands full with your digital marketing campaigns. You're now torn between hiring a digital agency vs. freelancer to […]

When you develop a marketing campaign, you always want to know who you’re marketing to, or else your wasting valuable resources. With an ideal customer profile (ICP), you’re always in the know about who your campaigns are trying to reach. […]

What is ADA compliance? ADA compliance makes your website accessible to all users and refers to the Americans with Disabilities Act (ADA) Standards for Accessible Design. Non-compliance with the ADA can result in fines ranging from $55,000-$150,000, along with lawsuits […]