6 Reasons to Use Digital Marketing

As you look for new ways to market your business, you may hear people tell you about the importance of digital marketing.

Digital marketing is a valuable asset to your business’s growth and helps you establish an authoritative online presence. In fact, 89 percent of marketers say methods, like search engine optimization (SEO), are successful. Additionally, methods like pay-per-click (PPC) advertising increase brand awareness as much as 80 percent.

So, why is digital marketing important? By investing in digital, you will help your business grow.

In this post, we’ll cover six reasons digital marketing is important to your business. Keep reading to learn more about why it’s time for your business to adopt an online marketing strategy!

9 Value Proposition Examples to Convince and Convert Customers

According to Impact, 69 percent of B2B companies have established value propositions.

Value propositions clearly define the benefits your products and ­­services provide to customers — and why they should choose you over competitors. ­

If you want your brand to stand out and drive conversions, you need to create unique value propositions for your business, products, and services.

Looking for some value proposition examples to inspire your company? Take a look at our list of nine inspiring value propositions!