Marketing

Join over 150,000 marketing managers who get our best digital marketing insights, strategies and tips delivered straight to their inbox.

Marketing

7 Characteristics of High-Converting Landing Pages

What good is website traffic if users get to your site and don’t engage with your content and ultimately convert? Whether the conversion is a purchase, a lead form submission, an email sign up, or some other interaction, you want website visitors to convert. To make the most of your site traffic, you need to […]

View Full Story ~ 6 minutes to read
Marketing

8 Effective Inbound Marketing Examples

Allison is out shopping when she passes a pair of pants displayed in a store window. The pants look amazing, and a few minutes later she’s leaving the store with a few bags in hand. Later, she passes an electronics store where an employee intrusively urges her to buy a new phone. She keeps walking, […]

View Full Story ~ 6 minutes to read
Marketing

How to Optimize for Each Level of the B2B Marketing Funnel

If marketing is about one thing, it’s turning potential customers into actual customers. That’s as true for your business-to-business (B2B) business as for any other. But to get the best results from your marketing, you must understand the buyer’s journey — where potential customers start, and where you want them to end. There’s no better tool […]

View Full Story ~ 7 minutes to read
Marketing

What Is Sponsored Display Audiences on Amazon? (& How to Use Them)

How can you improve your return on ad spend (ROAS)? With Sponsored Display audiences. Sponsored Display audiences on Amazon help your business generate more purchases by nurturing shoppers interested in your products. Whether they visited your listing or expressed interest in similar products, brands, or categories, you can turn them into clients with this targeting […]

View Full Story ~ 6 minutes to read
Marketing

What is the ROI of Google Ads? Your Guide to Google Ads ROI

Google Ads is an excellent way to promote and grow your business online. In fact, 90% of consumers say that ads influence their purchase decisions. And, between Google Search ads and the Google Display Network, Google Ads reaches the vast majority of Internet users. But digital marketing is highly individual, so you need to know […]

View Full Story ~ 6 minutes to read
Marketing

Why Shoppers Abandon Carts (And How to Fix It)

Bailey wants to get a new toy for her dog April, so she visits an online pet website to order one. After finding one she likes, she adds it to her cart and starts moving toward checkout. But right as she’s about to wrap up, she grows frustrated with the long process and leaves the […]

View Full Story ~ 6 minutes to read