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Marketing

7 Email Marketing Myths Too Many People Believe (And Shouldn’t)

What do the jackalope, phoenix, and unicorn have in common? They’re all mythical creatures. Much like the animal kingdom, the email marketing world also has its own set of myths. Instead of mythical creatures, though, it’s mythical practices that supposedly deliver the best results — no matter the business, product, or subscriber. The seven most […]

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Marketing

How to Prioritize Your Marketing Budget [5 Simple Tips]

If you have an infinite supply of money to spend on marketing, you don’t need to read this post. For everyone else, figuring out how to prioritize your marketing budget is an essential part of creating your marketing strategy. It also plays an integral role in helping you meet your business’s goals. Which channels should […]

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Marketing

Average ROAS by Industry: The Most Difficult Metric to Measure

Return on ad spend (ROAS) for Google Ads is one of the most difficult metrics to measure, especially across an industry, because it requires businesses to share how much they spent on Google Ads and how much they earned from their ads. CALCULATOR: CALCULATE YOUR ROAS INSTANTLY! While you probably won’t find an average ROAS […]

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Marketing

Content Marketing Statistics for 2020 [12+ Content Stats]

Content marketing is one of the most valuable marketing tools in your arsenal. Not only can it improve your search engine optimization (SEO) ranking, but it also helps you build your business’s trust, authority, and credibility. To learn more about the overwhelming benefits of content marketing, check out these 16 content marketing statistics for 2020. […]

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Marketing

How to A/B Test Your Email Campaigns: Steps, Tips, & Tricks

“$44 for every $1 invested — yeah, right.” If that’s what you’re thinking every time you hear someone talk about email marketing’s impressive return on investment (ROI), you might want to think about introducing A/B testing to your email strategy. Email A/B testing is a proven tactic for getting more value from email marketing. That’s […]

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Marketing

PPC Metrics: 5 Key Paid Search Metrics to Watch

You were super excited to launch your pay-per-click (PPC) campaign and start driving valuable leads for your business. After launching your campaign, you waited a few weeks to see if your campaign delivered any results. Now, when you log in, you’re immediately overwhelmed by all the PPC metrics. Impressions. Clicks. Conversions. Average Position. The list […]

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