Your Quintessential Guide to Amazon Sponsored Products

Amazon boasts more than 300 million active customer accounts, which is one reason why the ecommerce giant is now the place for companies to sell — and advertise — their products. With the popular advertising solution, Amazon Sponsored Products, you can reach your ideal target fast.

By connecting with your target audience, whether everyday consumers or fellow businesses, you can bump up your revenue, brand awareness, and website traffic to become a leader in your market. To do that, however, you need to read up on Amazon Sponsored Products.

Enter our handy Amazon Sponsored Products guide — keep reading to start promoting your products!

How to Add Animated GIFs to Your Marketing Campaign

It may come as a surprise, but brands across the world use animated GIFs in their marketing campaigns. From Nike to MailChimp, GIFs have made everyday marketing campaigns into noteworthy successes — and that’s led to not only better sales but also brand awareness.

Excited to blend your marketing strategy with animated GIFs? Keep reading for a step-by-step guide!

Tips for a Powerful Amazon Advertising Campaign Strategy for Small and Midsized Businesses

In the retail market, Amazon is the world’s leader. In fact, it’s responsible for more than 40 percent of all online sales. That’s why small-to-midsized businesses (SMBs) rely on the ecommerce website to connect with consumers and generate revenue.

With Amazon Marketing Services (AMS), your team can now expedite that process to increase your revenue, brand awareness, and more. The question is, how can you create a competitive advertising campaign strategy that maximizes results and overshadows your competitors?

Start with these seven powerful tips for SMBs in the online marketplace: