Pay-per-click (PPC) advertising is a great opportunity for companies to reach people that are the most interested in their products or services. For rehab centers, this was a method that was periodically unavailable due to scammers and third-party middlemen. Now, Google has created a better vetting process to help only certified rehab PPC ads appear in the search results.
Email marketing is one of the most powerful ways to earn conversions for your business. With a potential return on investment (ROI) of 4400%, it is crucial that you put time and effort into making your emails interesting and engaging. Graphics Interchange Format (GIFs) are a great addition to your emails that will help garner interest in your content.
Martech — what is it? While some may call it a buzzword, the growing prevalence of marketing technology, or martech, is making the term an everyday phrase at marketing agencies that specialize in digital marketing.
Keep reading to learn more about martech and its pivotal role in digital marketing!
Amazon boasts more than 300 million active customer accounts, which is one reason why the ecommerce giant is now the place for companies to sell — and advertise — their products. With the popular advertising solution, Amazon Sponsored Products, you can reach your ideal target fast.
By connecting with your target audience, whether everyday consumers or fellow businesses, you can bump up your revenue, brand awareness, and website traffic to become a leader in your market. To do that, however, you need to read up on Amazon Sponsored Products.
Enter our handy Amazon Sponsored Products guide — keep reading to start promoting your products!
It may come as a surprise, but brands across the world use animated GIFs in their marketing campaigns. From Nike to MailChimp, GIFs have made everyday marketing campaigns into noteworthy successes — and that’s led to not only better sales but also brand awareness.
Excited to blend your marketing strategy with animated GIFs? Keep reading for a step-by-step guide!
In the retail market, Amazon is the world’s leader. In fact, it’s responsible for more than 40 percent of all online sales. That’s why small-to-midsized businesses (SMBs) rely on the ecommerce website to connect with consumers and generate revenue.
With Amazon Marketing Services (AMS), your team can now expedite that process to increase your revenue, brand awareness, and more. The question is, how can you create a competitive advertising campaign strategy that maximizes results and overshadows your competitors?
Start with these seven powerful tips for SMBs in the online marketplace: