2019 Search Market Share: 5 Hard Truths About Today’s Market

When it comes to online search, people can choose from more than 20 different search engines. Most, however, stick with the most popular search engines, like Google and Bing. The search market share for 2019, however, does hold a few hard truths.

Keep reading to learn more about the five difficult facts of today’s search engine market share!

SEO vs. SEM: Deciphering the key differences

Search engine optimization (SEO) and search engine marketing (SEM) are two of the most popular advertising buzzwords in the world. But it can be easy to confuse the two and what exactly differentiates them from one another. Below, we’ll take a look at what each of the abbreviations and marketing channels mean and how they work together.

There are many acronyms in the digital marketing space but SEO and SEM are two of the most common — and often confused! Are they interchangeable? What one is right for your business? What do they stand for? These are all common questions businesses have who are looking into search marketing.

What Is SEO Management? (And How to Lead Your SEO Strategy)

Today, organic search results drive more than 50 percent of website traffic, which is why more businesses are taking another look at search engine optimization (SEO) and SEO management for growing their revenue and company.

Whether you’re familiar or new to SEO, this post provides all the information you need to get started with building an SEO strategy or investing in professional SEO management services. Just keep reading to learn more about SEO and SEO management!