As any Internet marketer will tell you, SEO is difficult to explain. Optimization is a complicated process, and it’s not exactly easy to put into words for someone completely unfamiliar with it — and there are a lot of unfamiliar people out there. Even with SEO’s surge in popularity over the past years, very few outside of the industry know what SEOs do on a daily basis.
The short answer is: a lot. However, that doesn’t fully answer the question. In general, SEOs work to make websites more visible and profitable online. And while that may sound vague, it’s only because SEO is impossible to fully explain in just one sentence.
For people who prefer details, these are just a few of the most important tasks an SEO performs in their day-to-day work.
SEO and good copywriting are two peas in a pod when it comes to your online presence.
If you want to create exceptional content that people will love to read, then you need to write it well. But if you publish online, potential readers and customers can only find what you’ve written if it’s optimized.
The combination of SEO and copywriting is a hybrid field in marketing that is built equally on creativity and data. Creativity is essential for framing an idea in a unique and compelling way that makes site visitors want to read more. Data comes from keyword and demographic research, which make it possible target potential readers and — in the best cases — convert more customers.
When you combine copywriting and SEO, the end result is a new page on your site that readers will enjoy and search engines will easily find.
If you own or manage a website, you know that there a few key metrics that indicate success. And regardless of your industry or company goals, one metric is universal: traffic.
The number of daily or monthly visitors your site receives is easy to measure, monitor, and report. It provides a simple way to look at your site’s growth over time, and can give you an idea of whether or not your online marketing efforts are working – right? Not necessarily.
Website traffic is a simple metric on the surface, but unfortunately, there’s a little more to it than just counting visitors. Today, I’ll clear up a few common misconceptions about measuring and increasing website traffic.
Today marks one month from “Mobilegeddon,” and Google’s mobile-friendly algorithm is in full swing. This means that it’s now more important than ever to have a website that’s accessible across multiple platforms and devices – or is it?
A lot of people who were expecting something dramatic are now asking, “What did Mobilegeddon actually do? I didn’t see any changes.” At WebFX, our response to questions regarding the impact of mobile-friendliness is typically that it varies by industry. But now that these questions are becoming increasingly frequent, we wanted some data to back us up. In order to find it, we did a little research of our own on which industries are the most (and least) mobile-friendly.
But before we jump into that data, let’s look at the effects of Mobilegeddon so far.
Those beautiful yellow stars that appear just under page titles in search results are a shining opportunity to tell searchers that you are trustworthy. And you’d be surprised at how easily you can implement them on your site!
Some companies see an increase in clickthrough-rate as great as 20%-30% after implementing star ratings in their search results. It works like a referral, in a sense. In the same way that people are more likely to purchase a product a friend recommends, users understand that stars are representative of someone’s experiences with a product or brand.
Searchers are more likely to trust a website listing with a favorable star rating than a website without one. It’s a confidence (and clickthrough) booster!
Let’s take a look at the three ways that you can add star ratings to search results for your website, location, or products.
So your time and effort has paid off, and you’re ranking number 1 on the Google search results page for your targeted keywords. What now?
If your answer is “sit back and enjoy the traffic,” I’ve got some bad news: you’re not finished. Considering that the first result in Google’s search results receives about 33 percent of the clicks on the page, there are going to be plenty of competitors attempting to take that spot away from you.
So how do you hold on to the coveted position you’ve acquired? Here are a few SEO tips for your top ranking company that will help you be proactive in maintaining your spot.