SEO landing page definition: A search engine optimization (SEO) landing page is meant to attract organic search traffic relevant to one’s business and to drive conversions. Think of SEO landing pages as high-value fish bait. In a sea full of prey […]

A huge part of search engine optimization (SEO) is getting other people to link to your site. Referring domains and backlinks affect link quality and your bottom line. Many marketers aren’t sure about the difference between these two terms. Referring […]

Google’s results page is a competitive arena, so it’s critical to find ways to rise above the rest. Certain tactics can make your listing more obvious to readers, increasing their odds of visiting your site. Filling a page with frequently […]

Universal Analytics was Google’s default Analytics tool until October 2020, when they introduced the new generation of Analytics. Now, Universal Analytics is on its way out, and Google Analytics 4 is set to be the new default website monitoring tool. […]

Did you know that 95% of website traffic comes from users clicking on links on the first page of search results? Organically getting on the first page of Google search results requires an effective search engine optimization (SEO) strategy. […]

Where do we even start when talking about the benefits of search engine optimization (SEO)? It drives leads to your website, boosts your credibility, and helps you rise above competitors (not to mention it’s cost-effective, too). But you knew all […]

A search engine optimization (SEO) strategy has an average close rate of 14.6% compared to traditional marketing’s close rate of 1.7%. But those kinds of numbers don’t just happen on their own. You need an effective blueprint to craft a […]

The importance of site speed is more crucial than ever because it’s now a bigger ranking factor for Google and other search engines. It’s also key to providing a good user experience (UX) on your website. So, why is it […]