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What is an SEO Landing Page and How Do You Optimize One?

SEO

SEO landing page definition: A search engine optimization (SEO) landing page is meant to attract organic search traffic relevant to one’s business and to drive conversions. Think of SEO landing pages as high-value fish bait. In a sea full of prey […]

Referring Domains vs. Backlinks — Your One-Stop Guide

SEO

A huge part of search engine optimization (SEO) is getting other people to link to your site. Referring domains and backlinks affect link quality and your bottom line. Many marketers aren’t sure about the difference between these two terms. Referring […]

What is FAQ Schema? (And How to Get Started with FAQ Schema for Google)

SEO

Google’s results page is a competitive arena, so it’s critical to find ways to rise above the rest. Certain tactics can make your listing more obvious to readers, increasing their odds of visiting your site. Filling a page with frequently […]

Read Blog Post ~ 5 minute read

Google Analytics 4 vs. Universal Analytics

SEO

Universal Analytics was Google’s default Analytics tool until October 2020, when they introduced the new generation of Analytics. Now, Universal Analytics is on its way out, and Google Analytics 4 is set to be the new default website monitoring tool. […]

Read Blog Post ~ 5 minute read
SEO

How to Incorporate Local Business Schema

As a local business owner, you want to set yourself apart in your niche and reach people in your community. With the saturation of online competition, standing out might be challenging. However, when done correctly, your website and advertising should […]

Read Blog Post ~ 5 minute read

The Beginner’s Guide to SEO Project Management

SEO

Did you know that 95% of website traffic comes from users clicking on links on the first page of search results? Organically getting on the first page of Google search results requires an effective search engine optimization (SEO) strategy. […]

How to Show SEO Value to Your Bosses

SEO

Where do we even start when talking about the benefits of search engine optimization (SEO)? It drives leads to your website, boosts your credibility, and helps you rise above competitors (not to mention it’s cost-effective, too). But you knew all […]

Read Blog Post ~ 7 minute read

How to Create an SEO Roadmap That Drives Revenue in 2023

SEO

A search engine optimization (SEO) strategy has an average close rate of 14.6% compared to traditional marketing’s close rate of 1.7%. But those kinds of numbers don’t just happen on their own. You need an effective blueprint to craft a […]

Read "SEO Roadmap" Now ~ 7 minute read

Why is It Important to Have a Dedicated Site Speed Team?

SEO

The importance of site speed is more crucial than ever because it’s now a bigger ranking factor for Google and other search engines. It’s also key to providing a good user experience (UX) on your website. So, why is it […]

SEO

5 Reasons Why You Should Invest in SEO for Your Business

If you’ve heard of search engine optimization (SEO), then you might be wondering whether it’s worth investing in for your business. Luckily for you, we’ve got just the information you’re looking for. In this post, we’ll explore the ins and […]

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