SEO has a lot of do’s and don’t’s associated with it, especially if you’re just starting out. And even if you know it pretty well, it changes frequently enough to keep you on your toes.
On the plus side, that means SEO is never boring. On the down side, that means you have to keep up with all the changes while still maintaining a grip on best practices for your industry. It’s not easy — especially if you’re running a marketing department or building a business from the ground up.
And that’s why you have to make sure you’re doing it the right way the first time.
A few years ago, all it took to achieve a high ranking in Google’s search results was a little bit of keyword research and a whole lot of copy-and-pasting those keywords all over your site. Maybe throw in a few “links” from directory sites, and you were good to go.
Today, that’s not at all the case. Search engine algorithms are evolving to put user experience first, and as it turns out, human readers don’t enjoy reading unintelligible pages littered with keywords. So if you want to rank well, you need to provide the interesting, useful content they’re actually looking for – a strategy known as content marketing.
If you’re already using content as part of your company’s marketing strategy, you’re well on your way to building a reputation as a valuable source of industry knowledge. And if you haven’t, the following tips will help you get started.
Update: In Oct. 2018, Google announced plans to shut down Google+.
Google has tons of local and social opportunities for businesses, and they can get jumbled and mixed up if you use all of them — especially since they change every few years. If you need information for current platforms, check out Google’s products for businesses.
But if you’re looking for how to merge Google My Business and Google+ Business profiles, we can cut right to the steps.
Imagine a one-way street lined with 10 pizza shops. Your pizza shop is the very first one patrons see when they start walking down this street. The other pizza shops are much further down and would be a tedious walk, and because of this, you attract the most customers. This is one way to think about the relationship between search engines and your business.
One of the primary goals of SEO is to make your business first – or as close to first as possible – in the search engine results pages when people search for the products and/or services you offer. This type of traffic is known as organic, where visitors perform a natural search and click through to your website. Most businesses need organic traffic to generate revenue online and this creates competition for rankings in search engines.
The only way to be at the top of the rankings (like that first pizza shop on the street) is by creating and implementing a strong SEO strategy. However, that can be easier said than done. Generating revenue online requires ongoing research of keywords, customer demographics, and competitors. It also requires the constant questioning of “what else can be done?”
Today’s consumers take to the Internet to find almost everything they need. From restaurants to shoe stores to insurance providers, they know that they can find the right business with a quick Google search. An optimized site is the only way to make sure they find you, but do you have to hire a professional to handle your SEO?
If you’re responsible for your company’s marketing budget, it’s your job to find and eliminate unnecessary costs. And if you think hiring an SEO specialist or Internet marketing agency falls into that category, you may be considering a do-it-yourself approach.
However, much like with home improvement, not everyone is equipped to take on SEO as a DIY project. So how can you tell if you are? Here are four questions you should ask yourself before taking on your site’s SEO alone:
We get this question a lot. That’s not to say it’s a bad question — it’s actually one of the best ways to figure out what you can do better on your website — but we’ve heard it enough that we can pinpoint a number of bad habits in SEO.
First and foremost, the people who ask this question tend to be business owners who have just bought their first website, but don’t know how to optimize it. That’s an outstanding step to expanding a business, and they’re right to be proud, but just buying a website won’t make it visible. When it comes to SEO, the devil is in the details.
These are the most common errors we’ve noticed in brand new, first-timer websites. These on-page factors will be obvious to seasoned SEOs and webmasters, but they’re the stepping stones for new sites to compete online.