Google has become so “smart” in recent years that you really don’t need any know-how to effectively use it. I key in convoluted stream-of-consciousness queries more often than I should, yet Google always gives me exactly what I want in return.
As Google gets better and better, search operators get used less and less. The functionality that they’ve historically provided is essentially baked into the search process nowadays.
But, from a marketing perspective, you need to be able to search “differently” from the average user.
Below, I’ve compiled a list of 8 Google search operators, along with what each one does and how they can be combined for maximum marketing utility.
A lot of people view SEO as a process that doesn’t have much room for deviation. Write great content, get your on-page SEO in order, send outreach emails, build backlinks, hit the front page, rinse and repeat.
However, that’s only half of the SEO battle. It doesn’t matter how great your on-page SEO is if you accidentally set your robots.txt to block site-wide crawler access. Don’t know what a robots.txt is? This post is for you!
Let’s take a look at what technical SEO is and why you need to learn it if you want to effectively optimize your site. This post is meant to highlight situations that require a background in technical SEO, but not to serve as an instructive solution for those situations.
Google is the most popular search engine in the world.
Its search results are determined by Google’s top-secret algorithm, which is protected as a trade secret, and it completes more than 1 trillion searches every year.
Google has one of the largest caches of user data in the world, potentially surpassing government agencies like the NSA, CIA, and FBI.
But unlike those government agencies, most people trust Google with their information — as long as they get a service in return.
Most users also trust that Google’s search results are unbiased and entirely based on a machine algorithm that consistently produces the same kinds of results every time it’s used.
So at the end of the day, Google has the world’s most popular search engine, dozens of services that people use without a second thought, and the trust that they’re treating all of their indexed websites equally.
Even with Google’s slogan of “Don’t be evil,” all of this begs one important and disturbing question.
What’s stopping Google from manipulating search results for the company’s benefit?
The answer — as we’ll find out in a series of experiments — is equally disturbing.
In October 2015, Google confirmed that they developed a state-of-the-art, machine-learning artificial intelligence that they called RankBrain.
RankBrain’s task — according to official Google statements — is to help sort through search results as Google’s index of the Internet swells day after day.
But for everything Google has said about RankBrain, there are at least two things they haven’t said.
In this blog, I’ll go over what we’ve learned about RankBrain since last October, how RankBrain works, how it has impacted search, and what the future of RankBrain may hold.
Google constantly reinvents the wheel when it comes to the Internet. And it’s no wonder — they have the world’s largest search engine, so why wouldn’t they push the envelope?
This time, Google’s looking at ways to increase mobile loading speeds with a pet project called Accelerated Mobile Pages.
We’ve talked about AMP before, so we won’t take a long time talking about what it does. Instead, we’ll focus on how you can use it for your company.
With traditional advertising, your ability to compete with other businesses relies on your budget. That means that if you run a small business, it’s nearly impossible to stand out next to the giants in your industry.
The Internet, on the other hand, is a much more level playing field. While major brands still have bigger budgets and increased brand awareness, search engines want to provide users with the most relevant results – not the highest-paying advertisers.
This means that with a strong SEO strategy, your small business can compete with even the largest of companies and attract more customers online.