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What is SEO in Digital Marketing & How Does It Work? the SEO Quick Beginner’s Guide


What is SEO in digital marketing? SEO in digital marketing is a strategy that focuses on your website's presence in the search results. It involves various techniques to help you improve your rankings. Search engine optimization (SEO) is a critical component […]

Everything You Need to Know About SEO Taxonomy


SEO taxonomy refers to the process of organizing and categorizing pages and links on a website in a way that helps search engines understand the relationships between pages. It involves creating a hierarchical structure of categories and subcategories that […]

Read "SEO Taxonomy" Now ~ 10 minute read

SEO vs. SEM: What is the Difference Between SEO and SEM?


The difference between search engine optimization (SEO) and search engine marketing (SEM) is that SEO is a strategy that focuses on improving your website to rank better in the search results while SEM focuses on using both organic […]

Read "SEO vs. SEM" Now ~ 8 minute read

What is YMYL in SEO? (+How to Optimize YMYL Content)


What is YMYL in SEO? YMYL in SEO stands for “Your Money Your Life.” It pertains to content that impacts a reader’s health, financial stability, safety, or well-being. On this page, we’re diving into the definition of YMYL content […]


5+ Reasons Your Site Isn’t Showing Up on Google (and How to Fix It)

Why isn’t my website showing up on Google? It’s a common question many of us ask ourselves when we search for our keywords, and our website is nowhere to be seen in the search results. There could be a […]

Can You Do SEO Yourself? Yes! Learn DIY SEO Now.


Can you do SEO yourself? Yes! Search engine optimization (SEO) doesn't always require help from an specialist. Anyone can study SEO best practices and use SEO tools to optimize your website in-house. In fact, most SEO experts got their start […]

The 7 Best SEO Websites for Informational Content


Search engine optimization (SEO) is a broad topic. The basic idea of SEO is simple enough — it’s the practice of optimizing web content to rank in Google search results. But the specifics of that process are way more detailed, […]

Read Blog Post ~ 6 minute read

9 Big Google Business Profile Ranking Factors (+ 9 to Skip)


Most small- to mid-sized businesses know how crucial it is to optimize their locations on Google Business Profile (GBP) — formerly known as Google My Business — to improve rankings for local searches and get more leads on Google Maps. […]

How to Perform an SEO Audit in 2023: Your Complete Guide


Search engine optimization (SEO) is an extremely valuable strategy that enables you to enjoy continuous traffic, leads, and conversions. But to keep enjoying these benefits, you’ll need to optimize and improve your strategy over time. That’s where an SEO […]

Read "SEO Audit" Now ~ 8 minute read

Amazon SEO Audit: A Complete Guide (+ SEO Tips)

Search engine optimization (SEO) can help your website or products rank higher on search engine results pages (SERPs). In terms of Amazon, it helps your products appear first — leading to more clicks and purchases. If you want to […]