Digital Marketing Career Starter Resources: Inside Scoop from the WebFX Team

Want to jump start your digital marketing career? You’re in luck, future Internet marketers!

Our team of #bestcoworkersinPA shared the inside scoop on their favorite digital marketing resources and the best part of working at WebFX.

Check out the Q&A — sorted by team — below!

Think you know which team you’d like to join? Follow our quick links to learn more.

Internet Marketing | Social Media | Earned Media & Copy | Interactive | Operations | Sales/StrategyWebFX Marketing

Internet Marketing

At WebFX, our Internet marketing team partners with clients to provide campaign advice, implement strategies, and drive results.

Q1: What resources would you suggest to someone who wants to break into the Internet marketing industry?

Adam: My advice for someone who is really passionate about Internet marketing and wants to make a career out of it is to create a website and try things! So much of what we do is learning by experience and experimenting with different things.

I don’t think there is anything that says, “I am passionate about Internet marketing,” than being able to say, “I created a website, learned about SEO, and tried x, y, and z. Here is what worked and here is what didn’t.”

Another way to gain experience would be to run social media ads or Google PPC ads for a friend selling a product or service. Just say, “Hey friend I am super passionate about Internet marketing and was wondering if I could try to help you get more business?”

Boom — learn how to set up an account and start rocking and rolling. The data will start coming in, and soon you’ll look back and be like, “Wow, I am an Internet marketer.” Another good way to start out is to become certified in Google platforms like Analytics, Google Ads and things like that.

Ariana: I highly recommend checking out Codeacademy to learn the fundamentals of HTML & CSS (PHP would be a huge plus as well!) — the tool is free for most courses and is great for getting an introduction to coding!

I also recommend looking for internships in this industry and seeing what aspects you enjoy most. There are so many facets to Internet marketing, so the more you can learn about what you like or dislike, the easier it will be to find your “dream job” after college.

Experience with Google Analytics and Google Ads is also a huge plus!

There are free certifications you can get online from Google, and the courses will help you learn how to get the most out of these platforms. If you’re already certified in Google Analytics and Google Ads, I’d recommend checking out Bing Ads or HubSpot’s marketing certifications as well.

Q2: Who is your favorite industry leader to follow via blog, Twitter, or other outlets?

Adam: There are 3 main sources I’ll focus on.

  1. Moz. They are industry experts and a trustworthy source of all things related to Internet marketing.
  2. Neil Patel. He is a thought leader in the industry and someone who I keep an eye on to see what he is doing.
  3. The WebFX blog! Seriously, I read our blog because I have so much respect for our team and am always learning from those around me.

Ariana: It’s hard to pick just one, but Barry Schwartz is a great resource for staying up to date with what Google is up to. Another great resource would be to check out the #IMLearningFX tweets that the WebFX team is sharing — the Internet marketing team is constantly sharing awesome resources on all facets of Internet marketing from SEO to PPC and so much more!

Q3: What is your favorite aspect of your position at WebFX?

Adam: What a great question! Two things here.

  1. I absolutely love getting to build relationships and come alongside businesses to help them thrive and meet their goals!
  2. I so enjoy the people I get to work with here at WebFX, and they have helped me grow professionally and personally. I truly believe we are the average of the five people we spend the most time with and surrounding myself with not only great Internet marketers, but more so great people have helped me become a better person.

Ariana: My favorite part about being an Internet marketer at WebFX is working with my clients to create a custom strategy to meet their goals. It is the best feeling to not only see great results from the campaign but to also hear from clients that the work we are doing is making a positive impact on their business.

View open Internet marketing positions!

Social Media

The WebFX social team works with clients to optimize their social presence on sites like Facebook, Instagram, Twitter, and more.

Q1: What resources would you suggest to someone who wants to break into the Internet marketing industry?

Karley: WebFX blog – Woo! For social: Social Media Marketing Podcast, Social Media Examiner, Buffer blog, Feedly.

Darrian: Social Media Examiner and Jon Loomer are a must for any social media marketer! Jon Loomer is a great resource if you’re looking for new experiments to try with Facebook, and Social Media Examiner is always my go-to for the latest best practices or how-to’s when it comes to social media advertising.

Q2: Who is your favorite industry leader to follow via blog, Twitter, or other outlets?

Karley: Jon Gordon — author of “The Energy Bus,” “The Positive Dog,” “The No Complaining Rule,” and more! Michael Stelzner!

Darrian: Seth Godin and Social Media Today! Seth Godin is a marketing guru and I love reading his quick, daily articles to help me think outside the box for my clients, and Social Media Today is incredibly helpful for staying on top of the constant platform changes when it comes to social!

Q3: What is your favorite aspect of your position at WebFX?

Karley: The variety of work responsibilities and the opportunity to grow in my career!!

Darrian: I love that I have the freedom to really take ownership of my projects! I get to work with so many different clients and industries on a daily basis that it gives me the freedom to experiment with different strategies, step out of my comfort zone and really find unique ways to make social work in its own way for my clients.

View open social media positions!

Earned Media & Copy

The WebFX earned media and copy teams crafts creative content for clients and develops relationships with industry leaders to promote content online.

Q1: What resources would you suggest to someone who wants to break into the Internet marketing industry?

Megan: I would recommend Feedly to organize all the marketing and social media blogs you want to follow. I did this after graduating college because I spent a year out of the industry before interviewing with WebFX. The industry is constantly changing, so knowing what strategies and trends industry leaders are using/talking about will be a big help.

Lexie: Be familiar with Google Analytics and try to get your certification! Read marketing newsletters like Content Marketing Institute and listen to podcasts like the Science of Social Media by Buffer.

Q2: Who is your favorite industry leader to follow via blog, Twitter, or other outlets?

Megan: Neil Patel, Amy Porterfield (Marketing Made Easy Podcast) Favorite sites: Copyblogger, Content Marketing Institute

Lexie: Sarah Parmenter (UX Designer), Hailley Griffis (Buffer), Jay Baer, and Gary Vaynerchuk

Q3: What is your favorite aspect of your position at WebFX?

Megan: I love blogging and building my reputation in the science and manufacturing niche. My outreach blog is a great place to test new SEO strategies. If a particular piece of content does well, and I can replicate the strategy behind it, then I can use that strategy to help our clients increase their search rankings.

Lexie: It’s cliché, but I love everything, from connecting with editors to writing blog posts to managing promotions. I’m encouraged to try new tactics and know it’s okay to fail. I strive to better myself and contribute to the team’s overall goal: Adding value to the client. If I tried something new that day, then I’ve done my job.

View open earned media and copy positions!

Interactive

Our interactive team is responsible for the design, development, and project management aspects of our clients’ websites.

Q1: What resources would you suggest to someone who wants to break into the Internet marketing industry?

Chris: For a developer or designer specifically: Syntax, ShopTalk Show, and just start building something that motivates you — build a website or a tool for your hobby and learn as you go!

Kyle: Learn front-end skills at Treehouse, read Burn Your Portfolio by Michael Janda, and look at design inspiration every day.

Gina: This is a book we recommend: Interactive Project Management: Pixels, People, and Process! Treehouse courses and Codeacademy.

Q2: Who is your favorite industry leader to follow via blog, Twitter, or other outlets?

Chris: Wes Bos via Syntax podcast or his Twitter and Chris Coyier of CSS-Tricks

Kyle: I stay up to date using websites like Smashing Magazine, CSS-Tricks, and The Best Designs.

Gina: I love the InVision app blog.

Q3: What is your favorite aspect of your position at WebFX?

Chris: High variety of types of work, with a very supportive, hard-working team.

Kyle: Working with multiple clients and variety of work from day to day.

Gina: Every day is so so different!

View open interactive positions!

Operations

Responsible for the behind-the-scenes magic that makes WebFX the #bestplacetoworkinPA, the ops team includes our accountants, interior decorators, talent acquisition specialists, and more.

Q1: What resources would you suggest to someone who wants to break into the Internet marketing industry?

Patty: Know the roles that you’re recruiting for — you have to be educated on the industry and truly know the positions that you will be working with/hiring for, so it’s important to know their industry! I love following TechCrunch and Search Engine Land for these to keep a finger on the pulse of the industry, and know trends going on. For HR or TA roles specifically, SHRM (the Society for Human Resources Management) is a great resource to follow for compliance and more top-level HR related news, but they have a great blog, as well as a weekly “NextChat” on Twitter that has been so helpful for me to hear new recruiting ideas from the pros themselves!

Q2: Who is your favorite industry leader to follow via blog, Twitter, or other outlets?

Patty: I really like Adam Grant and Jon Gordon for culture and team building. Tim Sackett, Trish MacFarlane, and Steve Boese are all great HR pros with some really modern takes on classic practices.

Q3: What is your favorite aspect of your position at WebFX?

Patty: How do I pick one? I love it all! I think that I would have to say that my top would be the fact that I learn something every day — about myself, my teammates, the industry, our candidate pool of potential FXers. It’s rewarding to know that when I come in, no day will ever be a repeat of the last!

View open operations positions! 

Sales/Strategy

At WebFX, we don’t believe in cold calling, and our strategy team takes a unique approach from sales — following up with inbound leads throughout the sales cycle.

Q1: What resources would you suggest to someone who wants to break into the Internet marketing industry?

Dan: I’d recommend following SEO thought-leaders on LinkedIn, reading through the WebFX blog, and working through free or inexpensive search engine marketing certifications.

Destiny: HubSpot is a great tool for anyone to use that is looking to break into the Internet marketing industry!

Q2: Who is your favorite industry leader to follow via blog, Twitter, or other outlets?

Dan: I really like to check in on Moz, Search Engine Journal, the WebFX blog, and Neil Patel

Destiny: Search Engine Journal, Search Engine Land, and WebFX of course!

Q3: What is your favorite aspect of your position at WebFX?

Dan: I really enjoy learning about different types of businesses every day! It’s also super rewarding to be able to be the first step in helping a company really grow.

Destiny: My favorite part of my job is digging into the sites of our leads for the initial research that is going to be presented to them by one of the strategists! I love using the different tools like SEMRush and Ahrefs to analyze how the leads are performing with keywords and finding ways that WebFX could help them improve!

View open sales/strategy positions!

WebFX Internal Marketing

As the growth-driving engine behind WebFX, the internal marketing team works to implement the same strategies we offer to clients on our own site.

Q1: What resources would you suggest to someone who wants to break into the Internet marketing industry?

Trevin: Start your own websites and learn how to drive traffic to them.

Dan: Moz – Beginners Guide to SEO and Search Engine Land – What is SEO?

Q2: Who is your favorite industry leader to follow via blog, Twitter, or other outlets?

Trevin: Patrick McKenzie or Aaron Wall

Dan: Backlinko, Search Engine Journal, Search Engine Land, and SparkToro Trending for finding popular articles in the industry

Q3: What is your favorite aspect of your position at WebFX?

Trevin: The science behind the marketing — seeing how psychology, math, chaos matter.

Dan: My favorite part of my job at WebFX is seeing the growth our internal marketing team is driving for the company. It’s always fun to see us meet or exceed our goals, but it’s even more rewarding when meeting those goals results in the growth of the things around us in the office. That could be anything from hiring more people for the company, renovating an old office building, or even launching a new benefit program that helps make us the best place to work in PA! Knowing that our clients are witnessing similar growth stories from the same digital marketing strategies makes it even more rewarding!

View open marketing positions!

Quick links

Check out the quick list of our fav resources below!

Certifications

Resources/Sites

Industry influencers

Where can I apply?

Want to join the FXFamily?

WebFX is on the hunt for positive, productive, and tenacious applicants to join our growing team.

If that’s you, we’d love to connect. Check out our open positions to apply!