5 Top Podcast Ad Networks to Team Up With to Boost Reach

Published: Dec 25, 2023
5 min. read
Maria Carpena

Emerging Trends & Research Writer
Maria is an experienced marketing professional in both B2C and B2B spaces. She’s earned certifications in inbound marketing, content marketing, Google Analytics, and PR. Her favorite topics include digital marketing, social media, and AI. When she’s not immersed in digital marketing and writing, she’s running, swimming, biking, or playing with her dogs.

Podcast advertising is an effective way to reach new prospects and customers. In fact, 60% of podcast listeners searched for a product after learning about it in a podcast!

If you’re looking for ways to increase awareness about your business and products, consider teaming up with the best podcast ad networks. They can help you with your advertising strategies, writing and producing ads, and monitoring your ads’ performance.

If you want to find out more about podcast advertising networks, keep reading to learn about these topics:

What is a podcast advertising network?
5 top podcast ad networks
What does a podcast advertising network do?
Types of podcast ads
Podcast advertising pricing models

While you’re here, sign up for our free newsletter to get the latest podcasting and advertising tips delivered straight to your inbox!

Don’t miss our Marketing Manager Insider emails!

Join 200,000 smart marketers and get the month’s hottest marketing news and insights delivered straight to your inbox!

Enter your email below:

Inline Subscription Form – CTA 72

“*” indicates required fields

(Don’t worry, we’ll never share your information!)

What is a podcast advertising network?

A podcast advertising network is an agency that brings together brands and podcasters.

These networks help businesses with their podcast advertising strategies, connect them with podcasters aligned with their brands, and assist podcasters with their monetization efforts.

5 top podcast ad networks

If you’d like to increase brand awareness and reach audiences who listen to podcasts, consider teaming up with one of the best podcast ad networks:

WebFX
Adopter Media
Veritone One
Audioboom
SXM Media

Let’s go through each one:

1. WebFX

WebFX is a full-service digital marketing agency that offers podcast advertising services. Having 25+ years of experience, we know how to craft effective podcast ads that reach the right people.

Our team uses an IBM Watson artificial intelligence-powered (AI-powered) growth platform, MarketingCloudFX, which features AdTechFX. AdTechFX is a multi-device programmatic advertising tool based on first-party data and visitor data.

With AdTechFX, your podcast ads are strategically placed in shows that reach your target audience. As an added bonus, each WebFX client gets a dedicated account manager who oversees their podcast advertising and other projects with our agency, making the process easy for clients.

View WebFX’s Podcast Advertising Services

2. Adopter Media

Adopter Media is a full-service podcast advertising agency. It connects brands with suitable podcasts to forge relationships that will help them grow.

This podcast advertising network guides its clients with the following:

Show selection
Onboarding
Ad production and maintenance
Measuring performance

3. Veritone One

Veritone One has been in the podcast advertising business since 2006. Its AI-powered Discovery platform captures ad performance insights, helping brands like yours to optimize your podcast ads.

It also has a proprietary app for media buying called Navigate. Navigate aggregates data points across different podcast shows and automates ad placement analysis.

4. Audioboom

Audioboom is a global podcast publisher that connects podcasters and advertisers. You can choose among 250 shows where you can place your brand’s ads.

This podcasting network gives advertisers campaign performance insights so you can estimate your podcast ads’ return on investment (ROI).

5. SXM Media

SXM Media offers podcast advertising services. It provides brands with different podcast ad formats to choose from — from announcer-read ads and host-read ads to custom ones that integrate with a chosen show.

It offers businesses flexible ad solutions so you can reach your target audience through podcast shows that are aligned with your brand.

FAQs about podcast advertising networks

Now that you know the best podcast ad networks you can team up with, let’s go through some of your burning questions about podcast advertising agencies:

What does a podcast advertising network do?

A podcast ad network connects brands with podcast shows that align with their business and target markets.

For example, let’s say you’re in the business of software-as-a-service (SaaS) for small- to medium-sized businesses (SMBs). Podcast advertising agencies will pair you up with podcasts related to management and business.

In addition, these agencies must also perform the following for your business:

Ad strategy: Podcast ad networks create a solid advertising strategy to help you achieve your goals.
Ad creation: Agencies write the script, produce the ad, and ensure that the ad aligns with your brand, the podcast, and the target audience.
Monitoring and analysis: Podcast ad networks monitor your ads’ performance and ROI to ensure you reap gains from your investment.

What are the different types of podcast ad delivery?

One of the important decisions that advertisers and their agencies make is choosing the podcast ad delivery type. There are two common podcast ad delivery types:

Baked-in podcast ad: Baked-in ads are a permanent part of the podcast. Listeners will hear the same ad when they listen to the podcast anytime.
Dynamically inserted podcast ad: This type has ad servers insert ads at the end of the podcast so that different listeners hear different ad versions. Use this type for A/B testing your podcast ads!

What are the different podcast advertising pricing models?

The common podcast advertising models are:

Cost per mille (CPM): CPM is a model that makes advertisers pay for every 1000 listens or downloads.
Cost per acquisition (CPA): CPA is a model in which advertisers pay every time they get a new customer from a podcast ad.

Our digital marketing campaigns impact the metrics that improve your bottom line.

See More Results

WebFX has driven the following results for clients:

$6 billion

In client revenue

24 million

Leads for our clients

7.14 million

Client phone calls

Work with one of the top podcast ad networks

Podcast advertising is an excellent way to reach new prospects and engage with your target audience. If you’re thinking of using this strategy to boost your reach, consider teaming up with WebFX.

WebFX is a full-service digital marketing agency that has helped clients grow their revenue, delivering over 24 million leads and $6 billion in revenue.

Our proprietary growth platform, MarketingCloudFX, gathers and consolidates ad performance data so you can optimize your campaigns to drive bottom-line growth.

Call us at 888-601-5359 or contact us online to speak with a strategist about our podcast advertising services!

Maria is an experienced marketing professional in both B2C and B2B spaces. She’s earned certifications in inbound marketing, content marketing, Google Analytics, and PR. Her favorite topics include digital marketing, social media, and AI. When she’s not immersed in digital marketing and writing, she’s running, swimming, biking, or playing with her dogs.
WebFX is a full-service marketing agency with 1,100+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more