4 Tips for Doing Web Design for Private Equity Firm Portfolios

If you want people to visit your portfolio websites and stay on them, you need to invest in a beautiful, functional web design for your PE-backed companies. 

On this page, we’ll share why you need to invest in web design for private equity firms and share four tips to help you start with web design!

Don’t have the time to improve the web design for your whole portfolio? As an experienced PE web design company, we know how to create designs for portfolio companies that drive revenue and returns. Contact us today to learn how we can help!

Why web design for private equity firm portfolios matters

So, what’s the big deal about web design, anyway? You may not think it, but prospects often judge your portfolio companies by how their websites look. In fact, 50% of people say that their impression of a business depends on the company’s website design.

That means, to make a good first impression, you need a top-notch web design.

Here are some other reasons why investing in web design for PE firms matters:

1. Increases engagement: To get leads, you need to keep visitors on your portfolio websites first. Having a functional and well-designed website is crucial for increasing engagement — 42% of people will leave a website if the functionality is poor. So, investing in your PE-backed firms’ design helps you keep traffic on their websites, which leads to increased revenue and better returns.
2. Builds a positive impression: 83% of online users in a survey said they appreciate it when a website looks attractive and updated. Having a poorly designed website sets a bad impression and makes users want to leave, while a clean, modern design increases the interest and appeal of your portfolio companies.
3. Ensures everyone has the best experience: Investing in web design for your portcos ensures you focus on creating the best experience for visitors on each website. From mobile-friendliness to easy-to-use navigation, web design for PE firms ensures all your companies deliver the best experience, which leads to increased traffic, leads, and revenue.

4 tips for doing web design for private equity firm portcos

Now that you see the value of investing in web design for PE firms, it’s time to start building a better design for your websites! Here are four tips for implementing PE web design effectively:

1. Choose a design that fits for each portfolio company

Many private equity firms, like yours, have multiple types of portfolio companies — each company is unique. That means you need a unique design that fits each PE-backed company.

Having a unique design for each investment-backed company will ensure it stands out in its market and from its competition. Keep in mind that you don’t want to use the same design across all portfolio companies — a custom design is best to maximize revenue from your investments.

Think of it like this: If one of your PE-backed companies is a dating app, while another is a space launcher manufacturing company, would it make sense to have the same design for them? Not really.

These two portfolio companies appeal to different audiences and take a unique approach to how they appeal to those audiences. The PE-backed dating app like Bumble, for example, takes a more casual, fun approach to their website — because a dating app is meant to be presented as fun to appeal to audiences.

The PE-backed space launcher and propulsion design company, Avio, takes a more straightforward approach with their design because they’re focused on creating reliable space equipment.

So, as these examples show, the design of each of your portfolio companies should be unique to that business, industry, and market. It’s important that you create a unique design, so each website sees success in its respective market.

2. Make sure your all portfolio websites are mobile-friendly

When you do PE web design, make sure all your portfolio websites have a mobile-friendly design. As of July 5th, 2024, Google won’t index any of your portfolio websites if they don’t have a mobile-friendly website, so it’s crucial to ensure that’s incorporated in each design.

To make sure all your investment-backed companies have a mobile-friendly website, integrate responsive design. Responsive design helps websites adapt to any device to fit that device’s screen. That way, if someone accesses your portfolio websites on a smartphone, for example, they have a positive experience.

Don’t know where to start with responsive design? WebFX offers responsive design services that include implementation, testing, and launching to ensure your portfolio websites provide a friction-free mobile experience. Contact us today to see how we can help!

 Explore Responsive Design Services

3. Create a user-friendly navigation

A crucial part of web design for PE firms is navigation. When someone visits one of your PE-backed websites, you want them to easily find what they need. That’s why it’s important to invest time in developing a functional navigation for your portfolio websites.

Your navigation needs to be organized — use headings and subheadings to help organize pages on your website and make it easy for people to find what they need.

Additionally, if applicable, adding a search function allows people to search directly for the information they need. If you have a lot of pages on a portfolio website, especially one that sells products, the search function is a great add to keep people engaged on your portfolio websites.

You can also add breadcrumb navigation to help people see where they are on your website. It allows people to backtrack as needed and creates an overall smoother experience for visitors.

Building a user-friendly navigation bar is crucial for boosting engagement, increasing dwell time, and ultimately driving more revenue through your portfolio websites.

4. Integrate call to action (CTA) buttons to boost conversions

When doing private equity web design, there are a lot of elements you need to include in your design, from the navigation to the visuals. But, as a PE firm, your focus is on earning revenue from your investments — which means you need to create opportunities to drive revenue on all your portfolio websites.

The solution? CTA buttons.

CTA buttons invite website visitors to take the actions you desire. Want them to contact your PE-backed company? CTA buttons guide them to do that. Want them to purchase products? CTA buttons guide that process, too.

So, for each of your investment-backed companies, you’ll want to make sure they have noticeable CTAs that guide people to take action. 

Invest in web design for private equity firms from WebFX

First impressions are everything. If you want to ensure your portfolio websites make a positive first impression with website visitors, it’s time to invest in web design. WebFX is the partner you need to get the perfect design for all your portcos.

Our team has experience working with private equity companies and their portfolios to help them create websites that drive revenue. With our team of 500 design experts, we can scale to fit your and your portfolio’s needs.

Not only that, but we’ve worked in 200+ industries, so we can help you handle the web design for your diverse portfolio.

If you’re ready to de-risk your investment and get better returns from your portfolio companies, contact us online or call us today at 888-601-5359 to speak with a strategist about our web design services!

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