Your Pocket Guide to SEO for Construction Companies

SEO is the key to appearing in relevant, construction-related searches from developers looking for information or a company to hire.

But where do you start with this strategy?

In this construction SEO guide, we’ll break down everything you need to know to launch a successful SEO strategy, including:

If you already know you’re going to need SEO help from a team of professionals, contact us online or call us today at 888-601-5359 to see how WebFX can help you grow your business in 2025!

What is SEO for construction companies?

Construction SEO is a strategy that involves optimizing your website to appear in and rank for searches relevant to your industry. You use strategies and techniques aimed to help you improve your visibility in search results, so you can increase relevant traffic to your website.

Why should I invest in construction SEO?

Is SEO for construction companies right for you? It’s a good move if you want to:

• Increase traffic to your website: By optimizing your website for search engines, you improve brand visibility and ranking in search results and, therefore, drive more traffic to your website.
• Boost lead quality: When you optimize for the right, industry-relevant terms, you drive more qualified leads to your website.
• Stay competitive: In a saturated market like construction, staying competitive is crucial. By investing in SEO, you put yourself ahead of your competitors that aren’t investing in the strategy.
• Increase revenue: When you drive more qualified traffic to your website, you obtain more qualified leads, which then leads to increased sales and revenue for your construction company.

6 construction SEO strategies to start using now

If you’re thinking about diving into SEO for construction companies, check out these strategies you can use to get your construction company ranking better in search results:

1. Target long-tail, industry-relevant keywords

One of the key components of construction SEO is targeting keywords to appear in relevant search results. One of the biggest mistakes that construction companies make it trying to target keywords that are relevant, but broad.

For example, you may think, “Let’s just target the keyword ‘construction company’ and call it a day.” But here’s why that doesn’t drive the best results for your business:

1. This keyword is extremely broad, so it has a lot of competition, and you’ll have trouble ranking highly for it
2. Since it’s a broad keyword, there’s a lot of unqualified traffic that will search that term looking for something else (Ex. They may be looking for a construction company in Dallas, but you’re located in Memphis)

Now, let’s say you own a construction company in Memphis. You could target a long-tail keyword, which contains three or more words, like “Memphis construction company.”

This keyword is less difficult to rank for. While it has less search traffic, the traffic is more relevant — you know someone is searching for a construction company in Memphis.

So, to see success with construction SEO, target long-tail keywords to drive relevant leads to your business.

2. Build your local search presence

As a construction company, you’re often serving developers in your local region. So, if you want those developers to find your construction company first, you need to build your local search presence.

The first step to building your presence locally is claiming your Google Business Profile. This profile appears in local searches for construction companies.

When you claim your profile, you’ll fill it out completely with your contact information and other important business information. You can add images of construction projects you’ve completed or photos of your staff at work to enhance your listing.

On top of that, spending time responding to the reviews you get on your profile can help you build a better brand reputation for your construction company.

Aside from claiming and optimizing your Google Business Profile, you can also build your local presence by:

• Optimizing your business’s webpages for local keywords
• Ensuring your information is accurate across all local directories
• Creating content for your unique location
• Adding location pages to your website

3. Optimize your title tags and meta descriptions

When developers conduct a search for a construction company, they’ll weed through the search results and choose the listing that appears to fit their query best. But how do those searchers decide which listing is most relevant? By looking at the title tag and meta description.

These two tags appear in search results and help searchers determine if your listing is what they need.

To do construction SEO right, you need to optimize these two tags to drive traffic to your business’s pages.

So, how do you optimize these tags?

• Include your target keyword in both: For title tags, it should go at the beginning. For meta descriptions, it can go anywhere in the description
• Keep within the character limit: For title tags, you’ll want to keep them under 60 characters. For meta descriptions, keep them under 160 characters. This avoids your tags being cut off and ensures searchers can read the whole tag.
• Get creative: Adding a little bit of creativity, especially to your title tag, can help you win clicks. You’ll want to balance creativity with showing relevancy to help draw attention to your listings over your competition.

4. Improve the backend of your website

SEO for construction companies isn’t just about the optimizations on the surface. A lot of optimization is needed on the backend to ensure your website can rank well in search results.

So, if your construction company wants to rank better in search results, you need to focus on technical SEO.

Here are some of the most common technical SEO aspects businesses focus on:

• Creating an organized, easy-to-crawl website architecture
• Submitting your sitemap to Google for crawling
• Securing your website to have HTTPS in your URL
• Eliminating duplicate content issues
• Ensuring your website loads quickly
• Making sure your website is mobile-friendly

Get It Now: Free Beginner’s Guide to Technical SEO

5. Optimize for AI search results

Want to get an edge on your competition? Optimizing for AI search results is a great way to take your construction SEO strategy to the next level.

There’s no denying that search is evolving. Google, for example, incorporates AI Overviews in its search results. Platforms like ChatGPT and Perplexity are where people go for information.

So if you want to get ahead of the curve, you need to optimize for these search results.

By taking an OmniSEO™ approach to your search strategy, you can optimize for all different types of search engines, from generative AI engines to alternative platforms like YouTube or Facebook.

You can prepare for AI search by:

• Optimizing for conversational queries around construction and industry-related topics (ex. targeting “What is the best building material for a house?” [for AI platforms] and “best building materials for houses” [for traditional search]”
• Building your construction companies branding across the web (it helps you appear in more generative AI responses)
• Answering questions directly in your content (AI platforms like to provide quick, succinct answers)

6. Create helpful, industry-related content

Content creation is a critical component to a successful SEO strategy for construction companies. As an expert in your industry, people turn to you for information and guidance about construction-related topics. By creating content on your website, you share that knowledge freely for prospects to access.

Here’s how you can create impactful content that drives traffic and leads:

• Focus on industry-related topics to ensure you drive relevant traffic to your website
• Structure your content using short sentences and small paragraphs to make it easy to read and skim (it boosts engagement)
• Optimize your headings for your target keyword
• Provide a unique angle to your content to help it outrank your competition (anecdotes, data, industry expertise, etc.)

Need help with SEO for construction companies?

If you’re looking to get competitive in 2025, SEO is the strategy to help you do it. And if you’re looking for the right agency to help you launch a successful construction SEO strategy, look no further than WebFX.

We have over 100,000+ hours of expertise in construction and heavy equipment industries, so we know how to help businesses like your market effectively to boost ROI.

Don’t want to wait any longer to build a better ROI for your business? Contact us online or call us today at 888-601-5359 to speak with a strategist about our SEO services!