Advertising is a must-have strategy for handyman companies looking to get more clients.
Which handyman advertising ideas offer the best return for your time and money, though? Digital advertising tactics, like pay-per-click (PPC) advertising, Google Local Services ads, and geofencing advertising, are just a few of the best ideas for advertising handyman services.
Keep reading to learn more about how to advertise a handyman business, plus learn about the benefits of taking your handyman advertising strategy online. If you’re looking for some professional help, contact us online or give us a ring at 888-601-5359 to learn about our digital advertising services!
3 ideas for how to advertise a handyman business
When it comes to how to advertise a handyman business, there are plenty of ideas. The handyman advertising ideas, however, that seem to drive the most success (through qualified leads and sales) include:
1. PPC advertising
With PPC advertising, your handyman business creates ads that appear in search results on places like Google, Bing, and even YouTube. The advantage of PPC ads, versus print ads, is that your ads appear when people are looking for you.
Someone searching for handyman services, for instance, is more likely to see your PPC ads than someone researching how to fix a leaky faucet. You have complete control over when your ads appear, though, as you can target specific keywords, locations, and even timeframes for your ads to appear.
The best part is you set your budget and bids — and you only pay when someone clicks on your ad.
2. Google Local Services ads
Another idea for how to advertise a handyman business like yours is through Google Local Services ads.
Google Local Services ads operate similar to PPC ads, except they’re pay-per-lead. With pay-per-lead ads, you only pay for your ad when someone becomes a lead, like by contacting you online or calling your business.
If you invest in Google Local Services ads, your ads will appear at the top of relevant Google search results. Someone searching for handyman services in your service area, for instance, will likely see your Google Local Services ads.
An advantage of these ads is your business can share a lot of information, including your:
- Service area
- And more
All these details can persuade users to contact your company and become your next client.
3. Geofencing advertising
Geofencing advertising is a fantastic handyman advertising idea.
That’s because geofencing advertising allows your business to target specific areas — more specific than traditional PPC campaigns. Advertise to users in your local area, like suburbs, hardware stores, or competitor locations.
You can even remarket to potential clients that visited your business.
Like PPC advertising, geofencing advertising operates on a pay-per-click basis. With this setup, your business gains complete control over your budget and bids, which can help you maximize the performance and return of your ad campaign.
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Handyman advertising: Why PPC is the best way to promote your business
When it comes to handyman advertising, PPC is a proven strategy for getting more work.
Learn more about using PPC to advertise your handyman services now:
What is PPC?
PPC advertisements are paid ads that appear at the top of the search results. These ads are listed above the organic listings and tagged with the word “ad” to indicate paid content.
How to advertise your handyman services with PPC
To start running a PPC campaign to advertise your handyman services, you must first choose the keywords you want to use for your ad. Keywords trigger your ad to appear in front of relevant searchers. Choosing the right keywords will help you obtain valuable leads for your handyman company.
Once you have your keywords selected, you’ll enter the bidding system. You must bid for your ad’s placement. You’ll then set your maximum bid, which is the amount you are willing to pay each time someone clicks on your ad.
Your maximum bid and quality score determine your ad’s placement. Once you have that placement, you will launch your campaign and start reaching valuable leads interested in hiring a handyman.
4 reasons to use PPC for handyman advertising
When you invest in a digital marketing method, it’s great to know the benefits you’ll receive from using that method. Here are four perks of using PPC to advertise your handyman services.
1. You set your ideal budget
PPC is a very budget-friendly method for your business because there is no set amount you need to run a PPC campaign. You choose the amount that works best for your handyman company.
Whether it’s $300 or $3000, it’s up to you to decide how much you want to spend. Many businesses like this method because you have the flexibility to set a budget that works for your business. Instead of expanding your budget to fit other handyman advertising strategies, you make this method fit into your budget.
It is important to note, however, that the amount you spend will affect your campaign’s success. You won’t see the same results spending $300 that you will with $3000. You should find a balance between your budget and an amount that will help you drive results.
At WebFX, our team of 500+ experts can help you set a budget that works for your business. We know how to create campaigns that work with your budget and drive results for your handyman company. Give us a call today at 888-601-5359 to see how we can help!
2. You earn valuable leads
PPC is one of the best handyman advertising ideas for helping your business obtain valuable leads. This method helps you attract leads that are interested in hiring a handyman.
In fact, 65 percent of all high intent searches result in someone clicking on a PPC ad. These leads are ready to convert and need to find the right business. By creating PPC ads, you help attract these leads to your business and get them to convert.
3. You see immediate results
When you invest in handyman advertising, you want to know that it’s working. With PPC, you see your results the minute you launch your campaign. This makes it easy for you to track your campaign’s success.
To see your campaign results, you must log into your Google Ads account and check out your dashboard. You can equip your dashboard with the most important metrics that you want to monitor. There are many metrics you can monitor, such as impressions, click-through rate (CTR), and conversions.
These metrics help you understand where your campaign succeeds and where it falls short. You’ll know where you should improve your campaign. It will also help you understand successful elements of your campaign that you can implement into other campaigns.
For instance, let’s say you have a high CTR but a low conversion rate. If you saw these metrics, you would want to focus on your landing page ad copy. People are clearly showing interest in your handyman business by clicking on your PPC ad, but you lose their interest after they click on your ad.
It could be something as simple as changing the font size or changing the color of the call to action (CTA) button on your landing page. You can conduct A/B testing to see how these changes affect your audience.
When you see immediate results, you can make immediate changes. This is a big benefit to your handyman company because it helps you drive the best results with the money you invest in this handyman advertising idea.
4. You control your campaign
Google gives you complete control over your campaign. There are many things you will get to decide regarding your campaign.
First, you decide what information you want to include in your ad. This gives you the freedom to customize your ad to include information that is important for your audience.
You can also add ad extensions to your listing. Some extensions include location, sitelink, and calling. These provide your audience with additional information that gets them to click on your ad.
Google also gives you control over when you want to run your campaign. You choose to run your campaign when your audience is most likely to see your ad. It allows you to run your ad during the time of day when you can reach your audience.
You also decide how long to run your campaign. Whether it’s a few days, a week, or a month, you choose the time frame that works best for your ad. This gives you complete control over your PPC ad campaign for your handyman business.
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Need professional help with handyman advertising?
If you’re looking to obtain valuable, new leads for your business, PPC is a great method to help your handyman company. You’ll reach more leads that convert and help your business grow. At WebFX, we have over 25 years of experience creating PPC campaigns that help our clients grow their business.
We’re a full-service digital marketing company that specializes in customized PPC campaigns. Our team of 500+ experts will bring their knowledge and expertise to your campaign. With our hands-on approach, you can guarantee that we’ll guide your campaign every step of the way.
If you’re looking for a company that knows how to advertise a handyman business and valuable results, look no further than WebFX! To date, we’ve driven over $3 billion in sales and over 7.8 million leads for our clients. We focus on delivering campaigns that help your business grow.
Don’t believe us? Just ask our clients. Check out our 1,020+ client testimonials that attest to the great work we do for them!
Get more work with these handyman advertising ideas (and a top ad agency)
If you’re ready to start earning valuable leads for your business, contact us online or call us today at 888-601-5359 to speak with a strategist about partnering with our team for handyman advertising.
We look forward to helping your business reach new heights!