Turn more visitors into leads with WebFX
- SEO for HVAC businesses
- PPC for HVAC companies
- Web design for HVAC businesses
- Social media for HVAC companies
SEO for HVAC businesses
SEO involves optimizing your company’s website to appear at the top of search results when potential customers search for keywords related to your business.
For example, you might want your website to appear in searches for “HVAC repair services in Los Angeles.”
You should also optimize your HVAC site for local SEO. When you search for HVAC services on Google, you’ll often see a group of local search results. Local SEO helps your business land in those results for users in your area.
How much do HVAC companies spend on SEO?
If you need to build out more content for your HVAC site to rank highly, your SEO costs will likely be higher. However, content marketing brings 54% more leads than traditional marketing, making the cost well worth it.
At WebFX, our SEO specialists help you optimize your website, create high-ranking custom content, and more to help you drive traffic to your website, so you can generate leads and acquire new customers.
PPC for HVAC companies
When you search for “HVAC repair services,” you likely see multiple paid results at the top of the page.
If you want to appear in those paid spots, you’ll need to invest in PPC. A PPC strategy for your HVAC company might include paid search advertising and social media advertising. For now, let’s focus on paid search.
Paid search benefits your HVAC company by turning quicker results to make campaign adjustments and helping you dominate the search results.
How much do HVAC companies spend on advertising online?
Small-to-midsized businesses (SMBs) like your HVAC company invest an average of $9000 to $10,000 per month in PPC. Within this monthly budget, you’ll pay for each ad based on a cost-per-click (CPC) model. While CPC varies widely by industry, Google Ads cost $1-$2 per click on average.
Now that you know the answer to “how much do HVAC companies spend on advertising?” you might wish to lower your Google Ads cost.
Your HVAC company can optimize your PPC budget by improving your Google Ads Quality Score and targeting long-tail keywords. For example, “HVAC services” with likely have more competition — and cost more — than “HVAC cleaning services in Harrisburg.”
You can also partner with a PPC agency like WebFX.
Our PPC services give you access to a team of specialists who can help you optimize your bidding strategy, choose the keywords that will provide the highest return for your company, craft engaging ad copy that encourages people to contact your HVAC business and more.
Web design for HVAC businesses
Web design also helps your potential leads find your contact information and learn more about your HVAC industry expertise.
How much do HVAC companies spend on web design?
Web design costs an average of $1000 to $100,000 per website. The cost varies based on:
- The number of pages you need on your site
- Whether you need to copy written for any of your pages
- The complexity of your design
- Whether you need ecommerce functionality
- And more
Your HVAC company may not need ecommerce functionality, and you might use a simpler design, which could lower your web design costs.
Looking for a web design agency that can help you craft the website of your dreams? Say hello to WebFX!
Our web designers will help design a site that drives traffic, ranks above your competitors in the search results, and engages your visitors.
Social media for HVAC companies
Social media provides an excellent way for HVAC companies to connect with potential clients and maintain relationships with past clients.
Because HVAC services are locally oriented, you might use social media marketing to show your community involvement. If you invest in paid social media advertising, you can target your ads to audiences in your service area.
How much do HVAC companies spend on social media marketing?
The average cost of third-party social media marketing services is $900-$20,000 per month. Your business’s social media budget will depend on how many platforms you want to use and whether you choose to run social media ads.
Want numbers specific to your HVAC company? Check out our social media cost calculator!
Solving key challenges for HVAC companies
Our website isn’t ranking in the search results for HVAC services
When people need HVAC services in their area, they take to search engines like Google. Ensure your website appears at the top of the results when your target audience needs your services.
We’re struggling to grow our technician team
Expanding your team and growing your business go hand-in-hand. If you need help growing your team with talented and friendly technicians, our recruitment marketing services have you covered.
We’re not generating enough leads
Are people visiting your website but not getting in touch with you? Our expert marketing specialists and web designers can optimize all areas of your website so you can attract and convert more of your target audience to use your HVAC services.
We’re not attracting new customers
Having trouble increasing your online visibility, so you can attract new customers? Our award-winning marketing services get your brand in front of the right people in your local area.