SEO for Landscaping: 7 Tips for Starting SEO for Landscapers

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1. Find relevant keywords to appear in the right search results

The first step to SEO for landscaping companies is finding relevant keywords. Keywords determine where your landscaping business appears in search results. If you want to rank in relevant results, you need to optimize your site for keywords related to your landscaping company.

To find the right keywords, start by using a keyword research tool like KeywordsFX. A keyword research tool will help you generate relevant key terms that you can integrate on your site.

When you conduct keyword research, focus on long-tail keywords and the full questions homeowners ask AI assistants. Long-tail keywords contain three or more words, like “landscaping company in Newark, DE,” while AI questions run longer, like “how much does a paver patio cost in Newark, DE?”

These keywords work well for SEO because they’re specific, which means the people who search them are more likely to be interested in your business if they’re searching those terms.

So, if someone searches “tree removal services in Newark, DE,” you know what they want to find. On the other hand, searching for something like “tree removal” isn’t specific, and the searcher could be trying to find anything.

Once you find your long-tail keywords, take time to integrate them on your site. You’ll want to incorporate them throughout your page to ensure you rank for that term. Don’t overdo it with your integration, though, as it can lead to keyword stuffing and harm your site’s ranking.

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2. Optimize title tags and meta descriptions to compel searchers to click

Next on the list of SEO landscaping tips is title tag and meta description optimization.

These two components are the first things your audience sees in search results.

You must optimize these two tags because they influence whether someone chooses to click on your listing or pass it over. Additionally, search engines use these tags to determine the context of your page and rank your page in search results.

To create a more compelling title tag, you’ll want to:

1. Make it exciting and stand out from your competition
2. Integrate your core keyword at the beginning of the tag
3. Keep your title tag concise and put the key message first, since how much of it displays varies by device
4. Name the service and location, like “Patio Installation in Newark, DE,” so the listing matches what the searcher wants

To create a more compelling meta description, you’ll want to:

1. Use your core keyword within the description
2. Provide your audience with a preview of what to expect
3. Keep your meta description within the 155 character limit

When you have a well-optimized title tag and meta description, you’ll rank better in search results and drive more interested leads to your lawn care company.

At WebFX, we know how to optimize tags that drive more clicks and traffic for your business. As a top-rated SEO company, you can feel confident that we’ll help you optimize all elements of your SEO to drive more valuable traffic. Contact us to get a free quote on your SEO project today!

3. Claim your Google Business Profile listing to drive local leads

When you do SEO for landscapers, don’t forget to claim your Google Business Profile listing. A Google Business Profile listing is a profile that appears in search results when someone searches for a specific type of business or service in their local area.

This local listing appears in a box at the top of the search results and in Google Maps. It’s known as the local SEO 3-pack and is fundamental in driving local leads to visit or contact companies in the nearby area.

The local pack shows up on nearly every home services search. In WebFX’s study of 100 home services keywords, the Local Pack appeared in 488 of 500 searches (about 98%).

You want to claim this listing so that when someone searches something like “landscaping companies near me” or “Landscaping companies in [city],” your business will appear in the local 3-pack at the top of the search results.

To get started, claim your Google Business Profile listing. Once you claim your listing, start filling it out to ensure you have a well-optimized listing for search results.

You’ll want to verify the following information on your listing:

1. Business name (should be your official name, like “David’s Landscaping” instead of “Dave’s Landscaping”)
2. Address
3. Phone number

Once you’ve verified this information, you can move on to optimizing the rest of your listing.

You’ll want to add a short blurb about what your business does and add your hours of operation. It’s also crucial that you include your website URL so people can learn more about your company.

Lastly, add photos to your GBP listing.

Add pictures of your crew, finished projects, and before-and-after shots so homeowners can see the quality of your work before they call. Fresh photos also show searchers that your listing is active.

A GBP listing is a fundamental part of SEO for landscaping companies, so you must take the time to optimize it so you can appear in more local searches and drive leads.

4. Create content to drive valuable leads to your site

SEO for lawn care companies involves content creation. Content creation is fundamental to driving traffic to your website that’s interested in landscaping.

You’re an expert in landscaping, and people actively search for information about how to do landscaping projects. When you create content, you share your knowledge with your audience and provide them with information that can help them with various projects.

Content helps establish yourself as an authority in your field too. People will trust that you know what you’re talking about and, as a result, are more likely to choose your company when it comes time to hire a landscaper.

You can create numerous types of content, including:

1. Videos
2. Blogs
3. Ebooks
4. Guides
5. Infographics
6. Podcasts
7. And more

You’ll want to use a variety of content formats to ensure you’re keeping your content strategy fresh for your audience. Not everyone likes the same type of content, so you must use various content formats to appeal to different members of your audience.

When you create content, focus on industry-related topics.

A core component of SEO for lawn care companies is creating content relevant to your business so that you drive qualified traffic to your site. If you create content irrelevant to your industry, you won’t drive the right leads to your page.

To get an idea for how to shape your content, type your core keyword into Google and search. Check whether an AI Overview answers the question first, then see what your competition wrote so you can get an idea of the user search intent and how to make your content a step above your competition.

That check matters most for how-to topics. In WebFX’s analysis of 237,990 U.S. home services queries, informational queries like DIY and troubleshooting triggered AI Overviews 37.1% of the time, vs. 9.2% for navigational queries. Clear, well-organized project guides give those answers something to cite.

To be successful with content marketing, you need to do the following:

• Ensure your content is skimmable and easy to read (paragraphs should only be 2-3 sentences)
• Utilize images and videos to break up text and keep readers engaged
• Create a content calendar to ensure you publish content often

5. Improve your site’s load time to keep leads on your site

Homeowners choose a local business quickly, so improving site load time is a fundamental component of SEO for landscaping.

Users won’t stick around for slow-loading pages. If your page takes too long to load, your visitors will bounce back to the search results and visit a competitor’s page instead. You’ll increase your bounce rate, which harms your ranking and causes you to lose leads to your competition.

To prevent an increase in bounce rate, you must analyze your site’s current load time. You can use a tool like Google PageSpeed Insights to check your Core Web Vitals and see how fast your site currently loads. This tool will also provide you with insight on how to improve your site load time.

If you don’t have experience with coding and working on the backend of your site, you can invest in page speed optimization services from a digital marketing company.

6. Make sure your site looks great on mobile to keep leads engaged

When you do SEO for landscapers, you’ll find that having a mobile-friendly website is critical to your business’s online success, especially since 57% of local searches come from a mobile device. If you don’t have a mobile-friendly website, you’ll drive away these leads.

Not to mention, since Google completed its move to mobile-first indexing, having a mobile-friendly site is paramount to ranking well in the search results.

So, how can you create a mobile-friendly site?

The best way to create a mobile-friendly site is to integrate responsive design into your website. Responsive design enables your site to adapt to whatever device someone uses. From tablets to mobile phones, your site will adjust to the screen size to ensure the best experience.

A mobile-friendly site will help you provide a positive experience for users on all devices and help you rank higher in the search results.

7. Show up where homeowners compare landscapers, including AI answers

Homeowners now shortlist landscapers in more places than the organic results: the local pack, Google Maps, and AI assistants like ChatGPT, Gemini, and Google AI Overviews. These places draw on the same signals, so a landscaping company with consistent business details, clearly named service areas, and specific service pages is easier to recommend.

Most homeowners still check a recommended business before they call, so your listing and website need to hold up when they do.

1. Match your details everywhere. Use the same business name, address, phone number, and categories on your Google Business Profile, website footer, and contact page, following Google’s guidelines for representing your business.
2. Name your service areas. Google Business Profile lets you set up to 20 service areas by city or postal code, but not as a radius. List the same towns on your service pages so search engines and AI tools place you in the right market.
3. Describe each service plainly. Pages for lawn care, hardscaping, tree removal, and seasonal cleanups that say what you do and where give AI assistants specific facts to repeat.
4. Check what AI tools say about you. Ask ChatGPT, Gemini, and Google questions like “best landscaper in [city]” each month and note whether your business is named. Teams use OmniSEO®, WebFX’s AI search visibility platform, to track those prompts and see which competitors appear beside them.
5. Keep Maps work first. Our study of AI Overviews revealed that only 9.1% of location-based searches trigger an AI Overview, so your Google Business Profile still does most of the work for “near me” searches.

Get started with SEO for your landscaping business today

Investing in SEO for lawn care companies is a great way for you to start boosting your visibility in search results, Google Maps, and AI answers. You’ll create more optimized pages that rank better and drive more qualified calls and quote requests for your company.

If you need help getting started with SEO for landscaping companies, WebFX is here to help. With RevenueCloudFX, WebFX’s core marketing platform, we track calls and leads from each channel, so you can see which SEO work turns into revenue.

We’ll help you develop an SEO campaign that drives results. We’ve driven over $10 billion in revenue and over 24 million leads for our clients in the past five years.

Ready to get started with SEO? Contact us online for a free quote or call us today at 888-601-5359 to speak with a strategist about our SEO and commercial landscaping marketing services!