Are you looking to reach new leads for your tree care company? If so, pay-per-click (PPC) advertising is a great method for you. PPC allows you to obtain valuable leads for your tree care company.
On this page, we’ll discuss three benefits of using PPC for your tree care company. If you need help creating a PPC campaign that works for your business, contact us online or call us today at 888-601-5359 to speak with a strategist.
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What is PPC?
PPC is a paid form of advertising that allows you to reach valuable leads. These ads appear at the top of the search results above the organic listings. They are tagged with the word “ad” to indicate paid content.
To start using PPC ads, choose keywords for your ad. When users conduct searches, they use keywords to generate a list of relevant search results. If you want your ad to appear in relevant results, you must choose the right keywords.
Conducting keyword research will help you generate a list of potential keywords you can use. Focus on using long-tail keywords containing three or more words. These keywords produce better results for your campaign because they attract more qualified traffic and keep your cost-per-click (CPC) low due to less competition.
Once you have your keywords selected, you’ll bid for your ad’s placement. You set your maximum bid, which is the amount you are willing to pay each time someone clicks. This amount is the most you are willing to pay for someone to click on your ad.
Your maximum bid and quality score determine your ad’s placement.
Once you have your placement, you will launch your campaign and start obtaining interested leads for your tree care company.
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How does PPC benefit my tree care company?
PPC offers numerous benefits for your tree care company. Here are three benefits that you’ll receive from investing in this method.
1. You earn valuable leads
PPC is one of the best methods for driving valuable leads that are interested in tree care companies. It helps you obtain more leads that are interested in your business. In fact, 65 percent of all high-intent searches result in someone clicking on a PPC ad.
With PPC, you attract leads that are ready to convert. These leads know what they want and just need to find the right company to fulfill their needs. By creating a PPC ad, you create the opportunity for these leads to find your business first.
2. You control your budget
When you create a digital marketing plan, you spend much of your time budgeting and trying to figure out how methods will fit into your budget. There are many times when you have to forgo strategies or minimize them to get them to fit into your budget. With PPC, you have complete control over your budget.
There is no required amount that you must spend to run a PPC campaign. Whether you want to spend $100 or $1000, it’s up to you to decide what is best for your tree care company’s budget.
It’s important to note, however, that the amount you spend will affect your campaigns’ success. You won’t see as great of results with a budget of $100 that you would with a budget of $1000. You must find balance between your budget and spending enough to drive valuable results.
You’ll also want to account for your CPC when you set your budget. This affects how many clicks you’ll allow for your ad.
Let’s say your CPC is $1. With a budget of $100, you can allow for 100 clicks, while a $1000 budget will allow for 1000 clicks. You want to leave room for your business to obtain enough clicks, so you can earn more valuable leads.
When you obtain more clicks, Google notices. It will lower your CPC to reward you for having a relevant ad that generates interest. This allows you to squeeze even more clicks into your budget.
PPC is a budget-friendly method that helps you have more control over your digital marketing spend. To learn more about budgeting for PPC, call our team at WebFX! We have over 500 experts dedicated to helping your campaign get more bang for your buck.
3. You monitor your campaign results
When you invest your time and money into your digital marketing strategies, you want to know they are working. Some methods take time to show results, which can leave you on edge. With PPC, you’ll know the results of your campaign the minute you launch it.
Google makes it easy for you to track different metrics of your campaign. When you log into your Google Ad’s account, you have a dashboard that details the different statistics regarding your campaign’s performance.
There are numerous metrics you can monitor with your campaign. The most popular metrics are impressions, CTR, and conversions. These metrics give companies an overall understanding of how their audience progresses towards conversion.
When you see immediate results, you can make immediate changes. PPC makes it easy for you to see which elements of your campaign are successful. You can note these successful elements and keep them in mind for future campaigns.
This is also an opportunity to see where your campaign falls short. If there are certain elements that are hindering your campaign, it’s an opportunity for you to alter them and help your campaign perform better.
For instance, you may look at your metrics and notice that your CTR is high, but your conversion rate is low. In this case, your audience is highly interested in your company, but something on your landing page is stopping them from converting.
If this happened to your business, you’d want to look at your landing page and see how you could alter it to get more users to convert. It’s sometimes something as simple as changing the color of your call to action (CTA) button!
When you can monitor your campaign’s progress, you can make immediate changes to help it improve. This is a valuable benefit to your tree care company because it helps you constantly improve your campaign to drive more valuable leads for your business.
Grow your business with a PPC campaign from WebFX
If you’re looking to expand your tree care company by obtaining new leads, PPC is a great method to help you achieve that. This method helps you obtain more valuable leads that are interested in your business. At WebFX, we have over 25 years of experience creating PPC campaigns that drive results.
We’re a full-service digital marketing company that specializes in creating customized PPC campaigns. With a team of 500+ savvy marketers, you can count on us to deliver a campaign that drives valuable results for your business. We take a hands-on approach with all of our clients’ campaigns to ensure we drive the best results.
If you’re looking for a PPC company that knows how to drive valuable results, look no further than WebFX. To date, we’ve driven over $3 billion in sales and over 7.8 million leads for our clients. We focus on creating campaigns that help your tree care company grow.
Don’t believe us? Just ask our clients! Check out our 1020+ client testimonials that attest to the great work we do!
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