Quality leads keep your tree care company going — without them, you wouldn’t have a successful business! As a part of a $21 billion industry, there is no room to take your foot off the gas. In order to keep your tree care company thriving, you have to ensure that you’re driving leads.
But how do you go about generating qualified leads for your tree care business? On this page, we’ll share some of our favorite lead gen techniques and how they can benefit your tree care company.
If you’d like to speak with a specialist before reading on, feel free to contact us online or at 888-601-5359.
What is lead generation, and why is it important for tree care companies?
Before we start talking about some of the best ways to drive leads for your tree care company, let’s first define the term. Lead generation is any strategy or tactic that brings a lead to your company. It sounds easy enough, right?
There are so many lead generation strategies out there that it can be hard to keep them all straight, but at the end of the day, it’s important to remember one key fact. Without lead generation, it’s unlikely that your tree care company will grow and thrive.
It’s true — lead generation is essential for maintaining a successful business. If you have a large client base already, you likely have some lead-generating strategies in place already.
Without leads, your company won’t have clients to serve. However, a strong lead generation strategy allows you to reach more customers and earn more revenue for your tree care business.
In the next section, we’ll talk about some of our favorite lead generation techniques for tree care companies.
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3 lead generation strategies to gain more leads than ever
Let’s talk about some of the best ways to generate leads for your tree trimming company. We have to warn you up front, though — you’d better be ready for an increase in clients!
1. Implement a strong SEO campaign
Search engine optimization (SEO), is one of the best lead generation techniques available. Why?
When you implement an SEO campaign, your internet marketer will make a lot of tweaks to your website. These small tweaks will work together to make your site more reputable, more informative, and easier to use.
When these changes are implemented, Google will notice, and you’ll rank higher in search engine results.
That sounds like a lot of information, but how does SEO help your rankings, and why do they matter anyway?
SEO involves strategies like creating custom content that answers searchers’ questions, building a strong backlink profile (when other authoritative sites link to yours), and even making sure that specific keywords are a part of your content.
These SEO strategies show Google a few things — the content shows that you are an authority in your industry and that you know what you talk about. This content can be about any topic that you’re knowledgeable in like how to keep trees healthy, when to trim trees, or when to call a professional. You can even write content about the different kinds of trees.
The goal is to provide really great information that targets keywords that interest your audience, and when you share informational content that targets keywords, other authorities will link to your site.
When all is said and done, all of these SEO strategies send positive signals to Google and help you secure a first-page spot in search results.
Ranking at the top of search results allows more people to find and contact your business — and ultimately, it helps you earn more customers and revenue.
More clicks, more site traffic, more customers — see where we’re going here?
2. Invest in PPC advertising
Pay-per-click (PPC) advertising acts as another amazing way to generate leads, and you won’t break the bank with a campaign. With PPC, you don’t pay for ad space. Instead, you only pay when people click your ads.
In addition, you set your maximum budget, and you’ll never have to worry about exceeding it.
It’s based on an auction system, so you’ll be in a bidding war with others who are also trying to place ads for a keyword. For example, let’s say you want an ad in search engines for “tree trimmers Houston.” You’ll be bidding against all other tree care specialists that want to have an ad for that keyword.
However, if you outbid competitors, your ad will rank at the top of the search results when people search your targeted keyword or phrase.
When someone clicks on your ad, they’ll arrive at a landing page, which will encourage them to take next steps. For example, you might direct them to call you or provide an email address to receive more information about your services.
Overall, PPC is a great way to generate leads for your tree care company.
3. Improve your web design
Many people overlook web design as a lead generation technique, but it absolutely has the power to generate leads.
Remember when we were talking about SEO and how it can help you rank higher in search engines? Google’s algorithm is long and complicated for how it ranks page results, and we only know a few details for certain.
What we do know is that Google’s goal is to provide the best possible result for users— that means the best website, content, and user experience. Google wants to rank websites that provide visitors with the information they want and make it easy for them to find it.
To ensure that your tree care company ranks well, you’ll also want to take web design into account. If you have a website that doesn’t have any sort of navigation, or feature any sort of multimedia in your content, Google will know that you’re not providing the best experience for users.
That being said, you should make sure that you have a professional, organized, beneficial, and aesthetically-pleasing web design that holds visitors’ attention.
Streamlining your navigation, implementing videos and images in your content, and having a table of contents on your longer pages contribute to an effective, well-designed site.
Earn more qualified leads today
If you want to funnel more leads to your tree care company, WebFX can help. We’ve generated 4.6 million leads in the last five years alone, and we can’t wait to help your tree care company generate the leads it needs to grow.
Feel free to contact us online today, or give us a call at 888-601-5359!
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