3 Important Elements of an Effective Web Design for Oil and Gas Companies

Your website ranks among your most valuable marketing assets, but outdated or unclear design undermines trust and slows growth. When buyers can’t find what they need quickly, they move on to better-positioned competitors.

This guide to web design for oil and gas companies explains how effective design improves performance, supports sales, and helps your site work harder as a revenue-driving tool.

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How does web design impact business performance?

When someone visits your website, they’re there to find something. If they can find it, then they’re happy. And if they can’t, you just lost a sale.

When you want your website to turn visitors into customers, you can achieve your goals by following some easy guidelines.

Tastefully provide helpful information. Your website is an opportunity for you to make a great first impression on your customers by giving them free and helpful information. The best designers make this information the focal point of every page, with a complementary design or negative space. A poor or disorganized design makes information hard to read, and it can also make your site hard to navigate in general. And if potential customers can’t easily learn more about your business, they won’t want to convert.

Appear modern, professional, and seamless. Believe it or not, the appearance of your website speaks volumes about your business as a whole. You may not think your website is indicative of the oil or gas products you carry, but your potential customers will interpret it that way. If your website loads slowly, looks like it belongs in another decade, or doesn’t match up with someone’s screen, you’ll drive potential customers to your competition.

Be accessible. Your website should always include contact information, including your company’s name, address, and phone number. You should also have a separate contact page with a form that visitors can fill out so contact you. The best designers will make these forms short, and they’ll make sure a visitor types in a font that everyone can easily read. They’ll also include your company’s name, address, and phone number somewhere on the page as well, just in case a visitor changes their mind.

Maintaining a website is not the same as hooking someone up with oil or gas, but it’s important to your customers. For many people, your site is the first impression they have of your business. With a well-designed page, you’ll make a good impression — and with a bad or outdated site, your business will look bad or outdated, too.

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What’s important to an oil and gas company’s web design?

A good designer knows what will look good on a screen, but they also need to know how to make sure your website performs well. If your website isn’t helping you meet your business goals, you’ll end up investing a lot of time and money into a product that simply doesn’t pay. Your site’s overall design should include a few key concepts to deliver the best results.

1. Simplicity

People who go to your site want to find information quickly, and the only way to do that is to use a simple, clean, and easy-to-use layout. They don’t want to scan an entire page trying to find the links that go to the information they need. They want to know your company’s name, address, phone number, pricing, hours of operation, work schedule, and more — and they want to know it quickly!

Your site should have clear places for your company name, logo, contact information, headings, and page text. All of these elements should be laid out, so visitors can find them quickly and easily. After all, the faster someone can find what they need, the faster they can convert into customers.

2. Clarity

A simple design needs to be accompanied by clear and readable labeling. The labels on your site can be links to other pages, headings for the content on a page, and anything else that tells a reader what they can expect from a page.

Good designers know how to lay pages out to make them easy to scan for users. They know where to place the most important information and how to make it stand out. They may use color, varying typefaces, different fonts, or other elements to draw a reader’s attention.

3. Usability

To top off all of your work, your site needs to be easy to use. When a page doesn’t load properly or photos aren’t visible, you make yourself look unprofessional. Every page you have should load quickly and display every page element properly, whether someone’s looking on their laptop, smartphone, tablet, or other device.

Good web designers will make your oil and gas company’s site responsive as they’re working so that you can immediately reach as many potential customers as possible. They’ll also add buttons to your site that visitors can easily click or touch, and they’ll make your site scrollable on handheld devices. With all of those elements in place, you’ll have a strong online presence that can bring you more customers.

WebFX knows web design and the oil and gas industry

At WebFX, we have a full team of web designers who know all the newest and most important factors in web design. We’ve delivered outstanding results for our clients, and we want to do the same for you! Whether you make all of your money in the summer when people are filling up their house’s heating tanks or if you sell primarily to businesses, our oil and gas marketing agency can help you get the customers you want.

Do you want your gas and oil company to grow? Contact us today to start working on a web design for your business!