250+ Free SEO Tools List

There are literally hundreds of tools out there that are useful for Internet marketers and SEO experts. However, most of the good ones are part of premium packages that can burn through some serious cash. That is why we created this growing list of 250+ free SEO tools! Here you can take a glance at our favorite list of SEO tools, or if you really are looking for something specific, look it up in our search box!

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Find the Right Tool for the Job

There is never a time while performing tedious and mundane tasks that you don't wish there was a tool that would do it all for you. Sometimes there is, but you might just not know it. That's why you should always do a quick look for a tool that might in fact save you hours of work.

Now you can quickly search for that tool you've been wishing for. Sure, you can browse those extremely long lists of free SEO tools. But it might take you a while to sort through all the tools that aren't free or you don't need. This list of 250+ free SEO tools will let you browse for exactly what you want. SEO experts don't have time to sort through long lists of worthless information. Search our list for instant free SEO tool suggestions instead! With everything from SEO utilities to a free SEO evaluation tool, it's easy to find a complete SEO tool that works well for your business's needs.

Free SEO Tools Finder

We have a list of 250 tools below, all separated by category for your convenience. However, that is a lot to go through at once. If you have something in mind that you are looking for, try searching for what you want by tool, function, category, or even platform! Our SEO tools list includes some of the best free software you can find online.

Don't see your tool listed here? Send us a tweet and let us know! As long as it is free, we would love to add it to the list!

Analytics Dashboards
W3Counter Displays reports on who found your website and how they got there Analytics Dashboards
Piwik Gives you full control of analytics on your desktop and on mobile Analytics Dashboards
Clickmeter Monitor marketing campaigns and conversions all in one dashboard Analytics Dashboards
Clicky Monitor traffic to your website in real time Analytics Dashboards
StatCounter Provides a basic interface for your website statistics Analytics Dashboards
YouTube Analytics Provides data and statistics on YouTube videos Analytics Dashboards
GeoRanker Real time analytics and reports geared towards local SEO Analytics Dashboards
Panguin Tool Shows Google Analytics in relation to major Google algorithm updates Analytics Dashboards
Google Analytics Track analytics of your website Analytics Dashboards
Browser Extensions
LinkChecker plugin Firefox Plugin Analyzes links on a webpage and highlights whether they are live or dead links Browser Extensions
Kgen Firefox Plugin Analyzes webpages for dominant keywords with content improvement suggestions Browser Extensions
SEO Rank Checker Check site rank position for designated keywords from your browser Browser Extensions
Check My Links - Chrome Extension Checks webpages for dead links Browser Extensions
Google Results Bookmarklet Compiles search results into easier to manage lists of URLs Browser Extensions
GA Debugger - Chrome Extension Debugs Google Analytics javascript code on websites Browser Extensions
SearchStatus Displays important site SEO performance data about a website Browser Extensions
Sharemetric - Chrome Extension Displays page social share count in toolbar Browser Extensions
MozBar Displays pagerank, page authority, and domain authority of a website in the browser toolbar Browser Extensions
PageRank - Chrome Extension Displays the current website’s pagerank in the toolbar Browser Extensions
Live HTTP Headers Displays the HTTP headers of a webpage while browsing the website. Browser Extensions
Firebug Gives you a techinical view of webpages with css, html, and javascript Browser Extensions
SenSEO Firefox Plugin Gives your webpage an on-page SEO report card Browser Extensions
Page Monitor - Chrome Extension Monitors webpages in the background for changes done to the page Browser Extensions
SEO Doctor Firefox Plugin Provides easy SEO diagnosis and troubleshooting for your website Browser Extensions
SEOQuake Provides helpful background information on websites you are visiting or websites in the SERPs Browser Extensions
SEO SERP - Chrome Extension Quickly lets you find what SERP position a webpage is for certain keywords Browser Extensions
Get URLs from Search Results Returns just a list of URLs from a search query Browser Extensions
Scraper - Chrome Extension Scrapes lists and fields of data on any website and exports them into a spreadsheet Browser Extensions
Google Analytics Opt Out - Chrome Extension Tells Google to not track your visits in Google Analytics Browser Extensions
SEO Toolbar View many different SEO related elements of a website all in the web browser Browser Extensions
Competitive Analysis
Searchmetrics Visibility Charts Analyze competitor SEO performance and keyword information Competitive Analysis
SEMrush Indepth analysis of competition keywords and search data Competitive Analysis
Quantcast Show traffic data for any website Competitive Analysis
SpyFu View competitor adwords campaign information and keyword data Competitive Analysis
Piktochart Allows you to quickly and easily generate infographics without a designer Content
nTopic Analyzes your website’s content and makes improvements according to your keyword Content
Copyscape Check for duplicate content on your website across the web Content
Plagiarism Checker Checks text for plagiarism across the web Content
MyBlogGuest Connect with blogs and bloggers for guest blogging Content
Help a Reporter Out (HARO) Connects reporters with sources that might be featured in high authority sites Content
Infogr.am Create good looking infographics quickly and without a designer Content
Google Public Data Publc data search resource for finding various statistics Content
Conversion Rate Optimization
Click Tale Analyze customer experience with visualized and meased in-page behavior Conversion Rate Optimization CRO
Optimizely Apply and monitor A/B tests to your website Conversion Rate Optimization CRO
Visual Website Optimizer Perform a/b testing and multivariate testing on your website Conversion Rate Optimization CRO
Usability Hub Shows people your site for 5 seconds and asks them questions about it to help you improve conversions Conversion Rate Optimization CRO
Desktop Applications
URL Explorer Analyze your site for duplicate content, missing pages, and many other elements throughout your website Desktop Applications
Keyword Pad Batch process keywords for in depth keyword analysis Desktop Applications
Xenu’s Link Sleuth Checks websites for broken links Desktop Applications
Traffic Travis Complete SEO and PPC dashboard Desktop Applications
Good Keywords Manage keywords and create long tail keywords and keyword phrases Desktop Applications
Screaming Frog Performs extremely indepth analysis on website SEO elements Desktop Applications
SEO PowerSuite Reviews and analyzes your site’s SEO efforts Desktop Applications
IIS SEO Toolkit Toolkit for analyzing websites along with robots and sitemap features Desktop Applications

Banana Tag Allows you to track emails, get open email notifications, and provides analytics on your sent emails. Email
Peepmail Email finder for common contacts online Email
Boomerang Email scheduling and followup for quick responses Email
Ontolo’s Prospect Filter Filters previously already approached contacts from new prospect lists Email
Outreachr Finds a list of websites and contacts according to what keywords you select Email
Linksy.me Email Guesser Guesses email addresses and matches them to Rapportive in Gmail Email
Email Research Tool Input the name and company of an individual and it will provide several search queries for finding their email address Email
Rapportive Shows additional information about a contact from their email address right in gmail Email
Email Format Shows probable email address formats for large websites and companies Email
MailTester Validates if email address exists or not Email
Keyword Research
Keyword Density Analyzer Analyzes URLs for on page keyword density among boxy text, links, and images Keyword Research
Google Places for Business Category Tool Assists you in finding the correct Google Places category. Keyword Research
Bing Keyword Research Bing’s Keyword Research tool with query volumes and suggestions Keyword Research
Term Explorer Bulk keyword research and statistics tool Keyword Research
Trellian's Keyword Discovery Compiles keyword search statistics for your keyword research Keyword Research
Keyword Niche Finder Discover niches within a given keyword Keyword Research
Meta Keyword Research Tool Get keyword suggestions from Google, Bing, and Youtube and email them to yourself. Keyword Research
Ontolo’s Keyword Generator Generate keyword combinations from two lists of keywords Keyword Research
KeywordsFX Input a query and KeywordsFX will return a long list of ideas and suggestions on keywords and content topics Keyword Research
Keyword Eye Provide in depth keyword research and reporting on your and your competitiors Keyword Research
Search Engine Optimization/KSP Tool Provides convenient keyword statistics and search data Keyword Research
YouTube Keyword Suggestion Tool Provides keyword suggestions and monthly search volume for YouTube promoted videos Keyword Research
Wordpot Provides keyword suggestions with related daily searches Keyword Research
Negative Keyword Finder Provides suggestions for negative keywords based on a given keyword Keyword Research
Microsite Masters Rank tracking, automation, and ROI calculating for keywords and domains Keyword Research
Google Trends Searches and keywords that are trending on Google at the moment Keyword Research
Keyword Suggestion Tool Searches for relevant suggestions for any given keyword Keyword Research
Keyword Cloud Tool Visual representation of the different keywords on a given webpage Keyword Research
YouTube Keyword Tool YouTube keyword tool for finding keyword ideas for your YouTube videos Keyword Research
Link Analysis Tools
Disavow Link Analysis Analyzes your Google backlinks for finding potential disavowed links Link Analysis
Ahrefs Backlink Checker that shows links, linking domains, anchors, and best pages of a domain. Link Analysis
Open Site Explorer Backlink Checker that shows links, linking domains, anchors, and best pages of a domain. Link Analysis
Majestic SEO Backlink profile analysis and link database Link Analysis
Site Explorer Checks for backlinks and provides additional link details Link Analysis
Remove'em Checks URLs for over optimized anchor text Link Analysis
Fresh Link Finder Discover fresh links to your website Link Analysis
Bing Link Explorer Discovers backlinks for any website Link Analysis
Link Analysis Tool Displays every link on a given URL with its anchor text and whether it is nofollow or not Link Analysis
Link Reporter Displays how many links are on a page and separates internal, external, and nofollow links Link Analysis
Linkstant Find out immediately when you receive new links to your website Link Analysis
Majestic SEO Site explorer and backlink history checker Link Analysis
Mobile Apps
SEO & Link Analyzer Analyzes link and SEO data for website URLs Mobile Apps
mAnalytics Android App for viewing Google Analytics Mobile Apps
Analytics Tiles App Dashboard for iOS devices that creatively displays analytics data Mobile Apps
WebRank SEO Display SEO ranking data on your Android device Mobile Apps
SiteRank Lite Displays Google PageRank and Alexa Rank for website URLs Mobile Apps
SEO SERP APP Displays keyword rank data and social shares for URLs Mobile Apps
Woopra Google Analytics dashboard for iOS devices Mobile Apps
SEO watcher Rank Tracking for Android devices Mobile Apps
Productivity Tools
Yahoo Pipes Automates common activities for saving lots of time Productivity Tools
Ontolo’s Extract Unique Hostname Extracts the unique hostnames from a list of URLs Productivity Tools
Ontolo’s URL Reviewer Open an entire list of URLs all at once in their own browser tabs Productivity Tools
Remove Duplicate Items Remove duplicate items from a list of things Productivity Tools
Ontolo’s Remove URLs by Hostname Remove URLs from a list that contain hostnames in another list Productivity Tools
Ontolo’s Remove Duplicate Hostnames Removes duplicate hostnames from a list of URLs by keeping the first instance of the hostname Productivity Tools
Ontolo’s Count URLs and Hostnames Returns the number of URLs or hostnames in a list of URLs Productivity Tools

Resource Generators
Schema Creator Automatically generates schema.org markup for different types of webpages Resource Generators
Local PPC Adwords & Keyword List Creator Generate local adwords and keyword lists Resource Generators
XML-Sitemaps Generate sitemaps for your website Resource Generators
Robots.txt Generator Generates a robots.txt file for your website based on parameters you determine Resource Generators
Embed Code Generator Generates an embed code for your content Resource Generators
Local Search Resource Generator Tool Generates GEO Meta tags, GEO Sitemaps, hCard, and KML Location Code for local search optimization Resource Generators
Title & Meta Tags Generator Generates titles and metas html markup Resource Generators
Geo Sitemap Generator GeoSitemap and KML generator for local SEO Resource Generators
Local Business Schema (NAP) Local business schema.org markup generator Resource Generators
Convert Word Documents to Clean HTML Paste word document text into this tool and clean it up for HTML Resource Generators
Good Relations Rich Snippet Generator Rich snippet generator for online businesses and stores online Resource Generators
Microdata Generator Schema.org markup generator for local businesses Resource Generators
XML Sitemap Inspector Validates and corrects sitemaps Resource Generators
Search Analysis
Google Places Tool Analyzes Google Places listings and compares them to top competitors in the area Search Analysis
Cygwin Compare rankings between you and your competitors for certain keywords Search Analysis
Compare Search Rankings Compare the rankings of a website across multiple search engines for designated keywords Search Analysis
Free Keyword Rank Checker Keyword rank check for specified domains and keywords Search Analysis
Google SERP Snippet Optimization Tool Previews what your Google search result will look like in Google Search Analysis
Soovle Quickly search across multiple searching platforms Search Analysis

Advanced Search Query Tools
Ontolo’s Link Building Query Generator Generate link building search queries automatically based on your keyword suggestions Advanced Search Query
Outdated Content Finder Provides search queries tailored to find outdated content that you can easily update Advanced Search Query
Chase the Footprint Search query generator for finding link building opportunities Advanced Search Query
DropMyLink Search query generator for finding link building opportunities Advanced Search Query
Link Building Query Generator Search query generator for finding link building opportunities Advanced Search Query
Search Latte Search query generator geared towards international SEO searches Advanced Search Query
SEO Analysis
Analytics SEO Analytics and SEO analysis all compiled into one large SEO utility suite SEO Search Engine Optimization Analysis
Image SEO Tool Analyzes images for best SEO practices in image optimization SEO Search Engine Optimization Analysis
Bing SEO Analyzer Bing’s SEO analyzer that provides reports and analysis of your website’s on page SEO SEO Search Engine Optimization Analysis
Whitespark Local Citation Finder Discovers additional search phrases for local SEO that your pages can easily be optimized for SEO Search Engine Optimization Analysis
Side-by-Side SEO Comparison Tool Evaluates your on-page SEO efforts in comparison to up to 4 other websites SEO Search Engine Optimization Analysis
Seorch On-Page SEO Tool Gives in depth analysis of a website’s on and off page SEO SEO Search Engine Optimization Analysis
Web Page Test Provides an in depth evaluation of SEO elements on your website SEO Search Engine Optimization Analysis

Site Analysis
WebCEO Allows your to research, promote, and track SEO elements of you and your industry Site Analysis
Google PageSpeed Insights Analyze how long it takes your website to load Site Analysis
Google Webmaster Guidelines Check Analyzes a site against Google Webmaster guidelines and provides suggestions for improvement Site Analysis
Bing Webmaster Tools Bing’s Webmaster Tools for analyzing your site in Bing searches Site Analysis
Hubspot Marketing Grader Check various areas of your website and grades you on your marketing efforts Site Analysis
Google Structured Data Testing Tool Check website for structured data for search appearance Site Analysis
The Reaction Engine Complete site analysis of on-page SEO Site Analysis
Rob Hammond's SEO Crawler Crawls an entire website for potential SEO issues and displays relevant SEO information about each page Site Analysis
Alexa Detailed analytics displayed for any website on the internet Site Analysis
SeoSiteCheckup Detailed report on a site’s SEO Site Analysis
Keyword Density Analysis Tool Determines what the keyword density is for a certain URL Site Analysis
GoingUp Easily check the on-page SEO of any website including the keyword optimization for that page Site Analysis
SEO Crawler Finds errors on your website and your competitors for best SEO practices Site Analysis
BuiltWith Gives you valuable information as to what technologies are used on certain websites Site Analysis
WooRank Gives your website a complete analysis of visitors, local, social, mobile, SEO, usability and technologies used Site Analysis
Nibbler Gives your website a report card for the various elements that a website has Site Analysis
Google Webmaster Google’s site analysis for optimizing various elements of your website Site Analysis
Sindice Web Inspector Inspects/validates HTML against w3c.org validator Site Analysis
Cuutio Monitors you website’s statistics and compares them to competitor’s Site Analysis
SEOMastering.com's SEO Audit Performs a site worth analysis and SEO evaluation for a given URL Site Analysis
SimilarWeb Presents data and analytics on a given website Site Analysis
BROWSEO Quick and easy tools allows you to analyze your site and view it like a search engine would crawl it. Site Analysis
SEOptimer Reviews and analyzes your site’s SEO efforts Site Analysis
GTmetrix Scans your website giving you a detailed performance evaluation Site Analysis
Request Checker Shows how many requests and services a webpage makes each time it loads Site Analysis
Spider Simulator Shows you exactly how Googlebot views your website Site Analysis
Pingdom Test page speed and determine exactly what is causing bottlenecks Site Analysis
W3C Feed Validation Service Validate a website’s markup and provide correction suggestions Site Analysis
Sitemap Validator Validate sitemaps and check them for errors Site Analysis
Google’s Safe Browsing tool Website diagnostics for malware Site Analysis

Social Media Tools
Buffer Allows you to schedule posts to major social networks ahead of time Social Media
Get Listed Displays local business accounts that your company can easily obtain and/or does not currently have Social Media
Alternion Links all of your social media and email accounts, displaying them all in one place. Social Media
TweetDeck Manage multiple social media accounts and monitor interactions on Twitter Social Media
Hootsuite Manage your social media presence across multiple accounts and schedule posts Social Media
Google SERPs Social Media Power Analyze social media power of the domains ranked on SERPs Social Media
SharedCount Check the number of social shares a certain URL has received Social Media
Social Media Count Checks a link for how many social shares it has across several different channels Social Media
Author Backlink Crawler Checks authorship of a URLs backlinks and displays how prominent those authors are Social Media
Youtube Reputation Checker Checks your brand name for Youtube videos and shows you videos, views, and ratings Social Media
Social Mention Discover social mentions about a given URL Social Media
Counting Tweets Display the number of tweets a certain page has received Social Media
Pinalytics Displays stats behind pinterest pins as well as its influence across other social media channels Social Media
Twitter Feed Feed your blog or RSS feed directly to your Facebook, Twitter, or LinkedIn profile Social Media
subredditfinder.com Find a relevant subreddit to share your content Social Media
Twellow Find industry leaders and other Twitter users according to category Social Media
Twitter Counter Get basic Twitter stats on you and your followers Social Media
Blog Social Analyzer Input your blog’s RSS feed and it will return every blog post with how many social shares each one has Social Media
Facebook Page Insights Insights on your audience and analytics on their interactions Social Media
followerwonk Multiple tools for Twitter like bio search, user analysis, and analytics Social Media
CircleCount Provides insights on Google+ accounts Social Media
Social Crawlytics Provides social metrics for you and your competitors Social Media
Social Media Image Resizer Resizes your images to be optimized for vairous social media accounts Social Media
Topsy Search tweets for links, photos, videos and keywords and see how that topic is trending over time Social Media
backtweets Searches for links on twitter Social Media
Tweriod Tells you when your tweets will receive the most exposure Social Media
Social Media Analyzer and Tracker View statistics for your various social media shares and have them tracked over time Social Media

Spreadsheet Tools
SEOgadget Extension for Excel Allows you to conduct advanced Excel commands on SEO data with APIs from several different services Spreadsheet Excel
Content Strategy Generator Assists you in developing content with generating ideas and showing recent content currently trending on certain topics and keywords Spreadsheet Excel
SEO Tools for Excel Gives your excel document various SEO tools for better number crunching Spreadsheet Excel
Seer Toolbox Spreadsheet that pulls in data from multiple SEO tools and services including Moz, Google Analytics, Google Scraper, Twitter, Klout, and more Spreadsheet Excel
Distilled’s Video Sitemap Guide Video Sitemap Generator for self hosted videos Spreadsheet Excel

Web Utilities
IFTTT Automate many different services to automatically perform different time saving tasks Utility Utilities
KnowEm Check for username, domain name, and patent availability for new brand names Utility Utilities
Bulk HTTP Header Response Tool Check multiple HTTP headers and compare them at once Utility Utilities
SEO Cloaking Checker Checks for search engine cloaking on given domains Utility Utilities
GA Checker Checks websites for missing Google Analytics and Adwords code Utility Utilities
TextCleanr Clean up text from formatting along with find and replace functionality Utility Utilities
SimilarSites Discovers similar websites to a given URL Utility Utilities
NetComber Displays the various websites owned by the same company Utility Utilities
DNS Tool DNS/WhoIs lookup tool Utility Utilities
HTML Encoder/Decoder Encodes/Decodes text into HTML friendly formats Utility Utilities
Domain Extractor Extracts the domain from a batch of URLs and exports into CSV Utility Utilities
Extract Page Names from URLs Extracts the page name from batches of URLs and exports into CSV Utility Utilities
Extract Title and Metas Extracts Titles and Metas from batch of URLs Utility Utilities
Google Correlate Find correllations in data according to Google search keyword phrases Utility Utilities
moreofit.com Finds websites similar to the one you point it to Utility Utilities
Google Alerts Get email updates for various alerts of new content Utility Utilities
HTTP Header Viewer HTTP header viewer for analyzing/diagnosing website issues Utility Utilities
Wayback Machine Internet archive of websites in the past allowing you to historically go to websites at a certain point in time. Utility Utilities
Domain Dossier Investigate domains and IPs with WhoIs info and DNS records Utility Utilities
Ping-o-Matic Lets search engines know you have updated your website or blog Utility Utilities
URL Opener Open a list of URLs in separate tabs Utility Utilities
Extract Links from HTML Pulls links from HTML and exports the links in CSV Utility Utilities
Bitly Shortens URLs and provide analytics on clicks Utility Utilities
MX Toolbox Shows domain MX records for websites you type in Utility Utilities
Domain Report Tool Shows domain pagerank and additional indexing data for giving domains Utility Utilities
CloudFlare Speed up website load times with CDN and other web performance services Utility Utilities
Smart URL List Cleaner Ultimate list trimmer and combiner for deduplicating and combining multiple URL lists together Utility Utilities
Link Prospector Uses a special algorithm to discover potential link building opportunities Utility Utilities
Wistia Video hosting with complete control over video settings with advanced features like email forms and heatmaps Utility Utilities
Last Modified Date View the date a website was last modified Utility Utilities
Validation Tools
Bing’s Markup Validator Bing markup validator analyzes your sites markup and validates proper markup code. Validation validator
Robots.txt Checker Checks syntax of robots.txt files Validation validator
Robots.txt syntax checker Robots.txt validator Validation validator
XML Sitemap Validator Validate current website’s sitemap Validation validator
Frobee Robots.txt Checker Validates a website’s robots.txt files Validation validator

Wordpress Plugins
Google Sitemap Plugin Adds a sitemap to Google Webmaster Tools from Wordpress Wordpress Plugins
WP Social SEO Booster Adds Facebook Open Graph, Twitter Card, and Google Rich Snippets to pages and posts for better social share appearances Wordpress Plugins
Headspace2 Adjust every element of each post and page of a Wordpress website Wordpress Plugins
Internal Link Builder Allows you to designate certain keywords and phrases on your wordpress site to automatically be linked to internal pages Wordpress Plugins
SEO Friendly Images Automatically adds alt and title attributes to all wordpress images Wordpress Plugins
Squirrly Checks your blog content for elements of SEO and makes recommendations for changes Wordpress Plugins
Google Analyticator Easy install javascript for Google Analytics and displays data on the Wordpress dashboard Wordpress Plugins
Basic SEO Pack Easy Wordpress site optimization for SEO Wordpress Plugins
WordPress schema plugin Generate the schema.org markup for your wordpress site Wordpress Plugins
Open Graph plugin for Facebook Optimize metadata for properly displaying your posts and pages on Facebook Wordpress Plugins
Yoast WordPress SEO Plugin Optimize your entire wordpress site and its content and automatically generate sitemaps Wordpress Plugins
SEO Ultimate Optimizes several areas of your Wordpress site for SEO Wordpress Plugins

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