What Is B2B Local SEO? Read the Guide to Local SEO for B2Bs
With four in five consumers using search engines to find local businesses and information, implementing local search engine optimization (SEO) strategies for business-to-business (B2B) companies is a must.
But what is B2B local SEO and how do you use local SEO for B2B to drive revenue? On this page, we’ll dive into everything you need to know about local SEO for B2B companies and how you can optimize your website to rank higher in search results.
Just keep reading to learn more!
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What is B2B local SEO?
How does B2B local SEO work?
When users search for phrases like “near me” or “in [city],” local SEO strategies can help your business rank as one of the top results so more users can discover and visit your website or location.
With the right business-to-business local SEO strategies, you can help more consumers in your local area find your business online when they search for keywords and phrases that relate to your company.
3 key benefits of B2B local SEO
Local SEO for B2Bs is essential for driving more revenue and sales for your business.
If you need more convincing, here are the top three benefits of B2B local SEO:
1. B2B local SEO can increase your web traffic and leads
Local SEO for B2Bs can help your website rank higher in the search engine results pages (SERPs). And just a one spot increase in search engine rankings can improve your click-through rate (CTR) by 30.8%.
Because more potential customers can easily find your business online, you’ll increase your web traffic and earn more leads as a result.
2. B2B local SEO can expand your reach
Reaching your target audience is essential for boosting your sales and revenue — and local SEO for B2B companies can help you do just that.
Because local SEO strategies can boost your online visibility, more potential customers will discover your brand when they search for keywords related to your business.
3. B2B local SEO can help you stand out from the competition
Perhaps one of the best benefits of business-to-business local SEO is that effective strategies can help you outrank your biggest competitors. Staying one step ahead of the competition is essential for earning more leads and conversions for your business.
With the right local SEO strategies for B2Bs, you can surpass your competitors in the SERPs and boost revenue for your business.
4 B2B local SEO strategies to boost revenue
Now that you know the answer to “what is B2B local SEO” and the benefits it can offer your business, let’s dive into how you can start generating more revenue with local SEO strategies for B2Bs.
Here are our top four B2B local SEO strategies:
1. Claim your Google Business Profile listing
One of the best ways to drive more local customers to your website and physical location is to claim your Google Business Profile listing. Once you claim your listing, you can start filling out your business profile to help users easily find your company online.
Here are some essential features of Google Business Profile that you’ll want to complete to maximize your local SEO leads:
- Business name
- Business address
- Business phone number
- Business introduction
When you optimize your Google Business Profile listing by completing these key features, you can help your B2B website rank higher in the search results when users search for products and services that relate to your business in their local area.
As a result, you can increase your web traffic and conversions as your online visibility increases.
2. Conduct keyword research
Another essential B2B local SEO strategy is to conduct keyword research. Keyword research is crucial in identifying the words and phrases that your target audience is searching for when they search online.
By identifying these critical keywords, you can begin to integrate them throughout your website so that more potential customers can find your B2B company on search engines.
With keyword tools like KeywordsFX, you can easily find, view, and filter crucial keywords that your potential customers are searching for, so you can optimize your website for local SEO and start generating more revenue for your business.
3. Optimize your website
The next local SEO for B2Bs strategy is to optimize your website for local searches. The best way to optimize your website for local SEO is to include location-specific content and keywords throughout your website pages.
This step can include creating custom content and web pages focused on a location or city. Location-specific content and pages are essential for helping your website to rank higher in the SERPs.
With the right integration of local SEO keywords and phrases throughout your B2B website, you can drive more valuable leads to your site and increase your revenue and sales in the process.
4. Focus on your ratings and reviews
Our last essential local SEO for B2Bs strategy is to focus on your ratings and reviews. The prominence and trustworthiness of your brand can play a significant role in determining your rankings on search engines and influence whether a user clicks on your website.
Search engines will usually display your reviews and ratings, and users can also filter their results by displaying businesses with the best ratings first.
That means it’s essential to have plenty of positive reviews and ratings from your local customers to increase your rankings and click-through rate.
The more reviews, the more trustworthy your B2B company will appear to potential customers and Google.
You can earn more reviews by:
- Sending emails after a customer makes a purchase
- Asking for feedback and reviews on social media
- Sharing links to your review page throughout your website, content, and social media
You’ll also want to ensure you consistently manage your reviews by responding to both your positive and negative customer reviews. You can thank your positive reviewers for their kind words and address the issues presented in your negative reviews.
When you can earn more reviews and manage them frequently, you can increase your rankings in the SERPs and build a trustworthy and credible reputation for your brand, generating more revenue for your B2B in the long term.
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Reach more local customers with revenue-driving B2B local SEO services from WebFX
If you’re ready to start increasing your visibility online and reaching more local customers, WebFX can help.
Our team of experts has over 25 years of experience driving revenue for B2B companies like yours through our leading local SEO services. Check out our client reviews and testimonials to learn more about what makes WebFX stand out.