Your 2023 Company's A to Z Martech Glossary

Marketing technology, or martech, is a collection of technologies and processes that manage digital marketing efforts to achieve business objectives. These marketing technologies aim to support solutions that drive innovation and optimize those marketing efforts across multiple channels.

What is a Data Management Platform (DMP)?

Glossary

What Is a Data Management Platform (DMP)? Audience data is vital for the success of your campaigns. That’s why you can benefit from using a data management platform (DMP). But what is a data management platform? Find out below!

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What is Enterprise Martech? Guide to Martech for Enterprises

Glossary

Home How to Open an Amazon Storefront (And Start Selling) With more than one million small-to-midsized businesses selling on Amazon, your company needs to stand out from the competition. Opening an Amazon storefront, also called an Amazon Store, can set […]

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What is Martech for Ecommerce Businesses?

Glossary

Home How to Open an Amazon Storefront (And Start Selling) With more than one million small-to-midsized businesses selling on Amazon, your company needs to stand out from the competition. Opening an Amazon storefront, also called an Amazon Store, can set […]

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What is B2C Martech and How Can It Benefit Your Business?

Glossary

Home How to Open an Amazon Storefront (And Start Selling) With more than one million small-to-midsized businesses selling on Amazon, your company needs to stand out from the competition. Opening an Amazon storefront, also called an Amazon Store, can set […]

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Glossary

What Is B2B Martech? Your Guide to Martech for B2Bs

Home How to Open an Amazon Storefront (And Start Selling) With more than one million small-to-midsized businesses selling on Amazon, your company needs to stand out from the competition. Opening an Amazon storefront, also called an Amazon Store, can set […]

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What is SMB Martech? an Introduction to Martech for SMBs

Glossary

Home How to Open an Amazon Storefront (And Start Selling) With more than one million small-to-midsized businesses selling on Amazon, your company needs to stand out from the competition. Opening an Amazon storefront, also called an Amazon Store, can set […]

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What is HubSpot?

Glossary

Home What Is HubSpot? When you start to shape your digital marketing plan, it’s important that you have the right resources to run your campaign. HubSpot’s cloud-based software helps you run inbound marketing campaigns that drive results. View our Digital […]

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What is Call Tracking?

Glossary

Home What Is Call Tracking? Every business fields phone calls throughout the day, but you can’t always tell where they’re coming from or why you’re getting them. View our Digital Services

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What Are IBeacons

Glossary

Home What Are iBeacons and How Can You Use Them? Some business owners are reluctant to invest time and resources in new marketing strategies, while others love to be on the cutting-edge of new trends and best practices. If you’re […]

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