- Published: Aug 10, 2020
- Last Updated: Mar 13, 2023
- 8 min. read
Macy StormSenior Content Creator
- Macy is a marketing writer with over five years of experience creating content for dozens of industries including food and beverage, home services, and education. She also specializes in creating SEO and PPC content. Her work has been featured by Search Engine Journal, HubSpot, Entrepreneur, Clutch, and more. In her free time, Macy enjoys trying new crafts and reading comic books.
Bill finally decided to invest in digital marketing strategies to grow his business online. He’s been working on his campaign for months, so he wants to see if it’s driving success. Bill starts to comb through each campaign individually and track the results but soon feels overwhelmed while trying to track all the data.
Don’t be like Bill. Make your life easy by using a marketing return on investment (ROI) tool. Marketing ROI tools will help you monitor all the valuable data from your campaign and see whether your campaigns drive the results you desire.
Or, watch the video below for a quick overview!
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1. Google Analytics
First on our list of ROI tools for marketing is Google Analytics. Google Analytics is a great tool to get an overview of your search engine optimization (SEO) and pay-per-click (PPC) campaigns. If you haven’t set up your Google Analytics account yet, you’re missing out on valuable data that can help you improve your campaign.
Google Analytics enables you to see information like your top traffic sources. You can see what drives traffic to your page — allowing you to understand which parts of your SEO strategy work. It also enables you to understand which keywords drive traffic for your business.
You can also see important metrics like bounce rate and conversions. If you have a high bounce rate, it indicates that your pages aren’t relevant to search results or that they don’t provide a positive experience to keep your audience engaged. You can also track conversions to see if your strategies are driving sales.
Why you’ll want to use this tool: Google Analytics enables you to see how much traffic you get, where it comes from, and how they interact with your site.
This data is valuable to help you see if your website content and strategies are effective. If the data shows your strategies aren’t sufficient, you can take steps to improve it.
If you’re looking for a way to monitor data, Cyfe is another great option. You can track numerous marketing ROI metrics through this tool.
Cost: Free option available, $29 – $89+ per month for paid options
The unique feature of Cyfe is their pre-built widgets.
With these widgets, you can pick and choose what data you want to include and monitor. From social media to SEO, you can track metrics for all campaigns and compile that data to make informed decisions for your strategy.
Why you’ll want to use this tool: The ability to have pre-built widgets enables you to customize your dashboard without having to plug in all the metrics yourself. You choose what you want to monitor, and Cyfe will monitor those metrics and show them in your dashboard.
MarketingCloudFX is one of the best marketing ROI tools for tracking your digital marketing performance. This all-in-one tool is powered by IBM Watson and enables you to gather billions of data points to make more informed decisions about your marketing campaigns.
Cost: $299 – $999 per month for new customers, $99-$299 for existing customers
With MarketingCloudFX, you can track valuable information about leads. You can find out how leads get to your site, the pages they visit, and more.
Additionally, this tool enables you to track phone calls and see what drives people to call your business. MarketingCloudFX includes multiple tools, like:
- LeadManagerFX: See how leads arrive at your website and the pages they visit. This tool helps you manage leads and get real-time reporting on their activity.
- CallTrackerFX: Track the source of phone calls and see what leads people to call your business. You can record and listen to transcripts to see why leads call you and how that information can help you improve information on your site.
- EmailMarketingFX: EmailMarketingFX helps you create, send, and monitor your email campaigns. It enables you to create more compelling email campaigns that drive better results.
- AnalyticsFX: With AnalyticsFX, it enables you to get a view of how your website performs in search engines. You can track keyword rankings and changes in overall visibility.
These are just a few of the many tools you’ll get with MarketingCloudFX. It’s one of the best ROI marketing tools to help you track metrics and grow your business online.
Kissmetrics is another one of the ROI marketing tools you can use to monitor user behavior on your site. This tool helps you gather critical analytics, so you can see if you’re driving results with your campaign.
Cost: Contact for quote
With Kissmetrics, you can tie your data back to a real person.
You can see the customer’s journey across different devices to understand how they interact with your site, the pages they visit, and more. You can track metrics like page views, time on site, and bounce rates. This tool can help you measure your marketing efforts and improve your campaigns to drive more sales for your business.
BuzzSumo is an ROI tracking tool that helps you track mentions of your brand online through social media.
Cost: $99 – $499+ per month
BuzzSumo enables you to track information like:
- Mentions of your brand
- Content engagement
- Influencer mentions and engagements
- Competitor performance
This tool is simple and easy to use if you want to track your social media performance.
Want to find ROI marketing tools that help you get inside the heads of your visitors? A great option for your business is Hotjar. Hotjar enables you to record users’ sessions on your website to see how your visitors interact with your content.
Cost: $89 – $389 per month
Hotjar enables you to watch as users tap, click, and scroll through your site. It puts you in a position where you can understand what actions lead to conversion. It also provides you with the opportunity to see where there are problems on your site, too.
If you’re experiencing a low ROI, you can look at the user behavior to see where users get lost or what’s holding them back from converting. You can use this information to help improve your ROI and drive better results for your business.
If you want to track your SEO analytics, you can use SEMrush as one of your marketing ROI tools.
Cost: $99 – $399 per month
This tool is great if you want to do actions like:
- Spy on competition
- Monitor keywords
- Monitor ad campaigns
- Track backlinks
This tool will help you monitor your marketing ROI metrics for SEO. From brand mentions to link monitoring, you can track everything about your campaign to ensure you’re driving results. If you’re looking for a tool that can help you measure your SEO ROI, SEMrush is a great option.
Next on our list of marketing ROI tools is Ahrefs.
Cost: $99 – $999
When you invest in Ahrefs, you get an all-in-one SEO tool that helps you analyze your site’s performance to see if you’re driving a good ROI for your business. Ahrefs enables you to see:
- How pages perform for specific keywords
- See who’s linking to your site
- See who’s linking to your competition
Know this information and comparing it to your ROI can help you see where you need to improve your campaign to drive better results.
Find the right marketing ROI tools for your business
When you’re looking at marketing ROI tools, you want to ensure you’re getting the best of the best. If you’re going to find the best marketing tool, we have the solution for you. At WebFX, we offer MarketingCloudFX, an all-in-one marketing program, enables you to track your marketing ROI to ensure you’re driving the best results for your business.
When you partner with us, you’re partnering with a team of experts that know how to drive results. In the past five years, we’ve driven over $6 billion in sales and over 7.8 million leads for our clients. Ready to see what WebFX can do for you?
Macy is a marketing writer with over five years of experience creating content for dozens of industries including food and beverage, home services, and education. She also specializes in creating SEO and PPC content. Her work has been featured by Search Engine Journal, HubSpot, Entrepreneur, Clutch, and more. In her free time, Macy enjoys trying new crafts and reading comic books.
WebFX is a full-service marketing agency with 1000+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more