Multimedia refers to any element on your website that is different from written, textual content. It includes elements such as:
- Graphics & Infographics
- Interactive Content
On this page, we'll talk about each of these multimedia elements and why they're important to your website.
If you want to learn how to create graphics for your business's multimedia strategy, check out our video on how to create graphics.
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Images are one of the best, and most common forms of multimedia - and for good reason. They provide a great way to break up walls of text and give a visual representation of whatever information you're sharing. Images can help users picture exactly what you're talking about, and they add color and interest to a page.
They also keep users from being bored if they're scrolling through a page that's extremely text heavy.
Every page on your website should have images to keep users interested and engaged.
Graphics & Infographics
Graphics and infographics are one of the best ways to keep users engaged on a page.
Graphics are typically illustrated images that can be used anywhere on your site. They include graphs, charts, illustrated images, animated graphics, and more. Their purpose is to help keep users on a page by engaging them via visual elements.
Infographics are far more informational than regular graphics, and are a great way to share information in a compelling, visual way. You can use regular-sized infographics on your website, or you can opt for mini-infographics, which allow you to share tidbits of information in a small space.
Videos are another great way to engage users on your page. They can cover any kind of topic from demos of your products or services, to testimonials about your business.
You are 53 times more likely to end up on the first page of Google results if you utilize a video on your website. If that doesn't convince you to employ video as a kind of multimedia, we're not sure what will.
Videos are also a great way to decrease bounce rate on your site's pages, and increase time-on-page, along with user engagement and interaction.
Interactive content refers to anything that a user can interact with. This may be a custom pricing calculator or a short survey. This kind of multimedia adds interest to your page, and allows users to truly become a part of your website. They'll also gain something from it as well.
Why is multimedia important?
Multimedia is important to your website for many reasons, but a few in particular.
First, without multimedia, your website will likely look like a huge wall of text. This can easily intimidate site users, and they might even navigate away from your site to find information elsewhere. Multimedia allows you to break up text in a way that allows users to consume it at a slower pace, instead of feeling overwhelmed. It also provides something for them to engage with that isn't textual content.
Next, multimedia makes for a great user experience. Google is all about how well a website caters to the user - so when you provide a great one, chances are you'll rank a little higher in search engine results pages.
Multimedia can also help decrease bounce rate because it entices users to stay on the page for a longer period. If you're looking at page with nothing but text, you'll either be too bored to read the whole thing, or find what you're looking for quickly and navigate away from the page. With multimedia, you'll provide something else for users to interact with. Infographics, videos, and interactive content can all keep users on your website for longer because they provide a secondary visual element for users to look at besides text.
What is the WebFX difference?
Our outstanding Harrisburg web developer and design team can create eye-catching, relevant graphic design and multimedia for your website. Whether your company needs a complete website, multimedia elements, or an online marketing design service, the creative genius of our web design team will leave no stone unturned to please you!
Entire flash websites, dynamic pages, and web applications are part of our interactive solutions that make for an ideal medium to reflect our creativity and in turn, enhance your web presence to the world!