PPC Management Services That Turn Ad Spend into Qualified Leads
Stop measuring PPC success based solely on clicks. WebFX can deliver PPC services with predictable pipeline growth of 15% or more thanks to our winning combination of experienced experts, proprietary technology, and revenue-first strategies. Get your custom PPC strategy today to start lowering CPL and increasing ROI from paid search.
15%
CPL Reduction within the First 6 Months
WebFX is able to reduce CPL by 15% within the first 6 months thanks to our data backbone, revenue alignment, and value focus.
Leading Ad Network Partnerships
WebFX's partnerships with top ad networks mean that our clients get exclusive benefits and insights unavailable to other agencies.
“The team effectively targets the right audience.”
Our award-winning technology can help train advertising platforms to drive better quality leads for your business.
Paid Advertising Isn’t Just About Keywords Anymore. WebFX Can Help Your Business Adapt.
Smarter spend through proprietary tech
Omnichannel campaigns for the modern customer journey
Data-driven inputs for better ad performance
Human strategy meets AI efficiency
Compliant, first-party tracking for clear ROI visibility
Revenue-focused budget optimization
Landing pages that convert, not just match keywords
Expert insights from
Rebekah L.Sr. Paid Search Results Lead
“As Google’s shifting focus from specific keywords to the user’s search intent, it’s increasingly important that we’re providing Google with strong signals (first-party data, landing pages, etc.) to better inform paid ad campaigns.”
Unmatched Technology Behind a 25% Lift in PPC Performance
Experience the difference of powerful technology that can help your business scale faster than manual PPC management. From tracking PPC down to the dollar, to leveraging your data for better targeting, WebFX’s RevenueCloudFX technology is the competitive advantage businesses need in 2025.
Our team can proactively move your PPC budget around based on what's driving actual revenue, not just likes and clicks.
Reduce CPL by 15% within the first 6 months by tapping into the metrics that matter most to you and connecting them to your ad platforms seamlessly.
Monitor competitor's ad campaigns, keywords, and investment strategy so that you're able to pivot and pace ahead of competitors in any arena.
PPC Case Study:
Automation + Human Expertise = Growth
After WebFX’s DataTech team established a strong data foundation and connection to PPC platforms, we were able to lean into performance max [automated] bidding through Google Ads for this client’s PPC campaigns.
With early PMax momentum, the team recommended continuing to shift budget into these campaigns while managing the campaigns through exclusions, routine search term reviews, ad asset checks, and creative refreshes.
Despite fewer clicks, this client saw significant conversion efficiency gains.
141%
Increase in Conversions YoY
230%
Increase in Conv Rate YoY
52%
Decrease in CPL YoY
The PPC Agency Uniquely Positioned to Help Companies Succeed in 2025 and Beyond
Say goodbye to micromanaging your PPC campaign with little to no improvement in results. For 25+ years, WebFX has helped businesses adapt PPC campaigns to reach more qualified audiences for less. Learn more and get your complete PPC strategy — backed by experts and powered by tech — with WebFX.
With 29+ years of PPC experience, we know when to lean on AI for speed and scale — and when to step in with human expertise. Our team blends algorithm-driven bidding with human-led strategy, ensuring your campaigns don’t just run — they perform.
🧠 Human-led PPC audits and competitor analysis 🪙 Smart testing of automated bidding strategies
💻 Google ad scripts to react faster than competitors
Our proprietary AdTechFX platform connects your sales data to ad networks, training algorithms to find more users that represent your highest value leads.
You also get access to competitive dashboards that uncover opportunities and keep your campaigns one step ahead.
We don’t set campaigns and walk away — we monitor ROI regularly and move budgets into what drives real results. By analyzing performance data across thousands of client campaigns, we apply proven insights to keep your PPC ahead of the curve.
📊Ongoing budget reallocation based on ROI, not clicks 🔎Continuous keyword and ad performance analysis 🚀Insights from 2,000+ active campaigns to fuel fresh strategy
WebFX Pay-Per-Click Services: Where Expertise and Automation Drive ROI Efficiency
Transform your clicks into revenue with PPC management services that integrate your sales data with your campaigns.
Weekly Campaign Management
Custom Ad Creative
Regular PPC Campaign Audits
Landing Page Optimization
Proactive Budget Recommendations
Attributable ROI Tracking
Transparent Monthly Reporting
Competitor Monitoring Dashboard
Do-it-for-you Management
Maximize Revenue, Not Just Clicks
Move Faster with AI, Guided by Experts
Own Every Channel Where Your Customers Search
See Where Every Dollar Goes — and What it Returns
Transparent Pricing for Top-Rated PPC Services
As PPC campaigns become more automated, competitive, and expansive across different sources, it’s increasingly important that brands find a PPC partner that’s focused on bottom line revenue growth.
Get in touch with our expert team to see how your business can maximize your investment in PPC in 2025.
AI platforms like ChatGPT are gearing up to offer ads starting as early as 2026. Learn more about what we’re most excited about, and challenges we’re anticipating, with this new PPC opportunity on the horizon.
With PPC management services, you receive professional management of your PPC strategy and campaigns for a designated fee. This management can include strategy development, bid management, ad copy, and more.
There are several reasons why you should consider adopting PPC campaigns. Not only is paid advertising an effective strategy for increasing traffic to your website, but it’s cost-effective, extremely targeted, and delivers fast results.
If you’re not already convinced, let’s talk a little more about each.
1. It’s a cost-effective way to advertise
PPC marketing is one of the most cost-effective ways to advertise your business. Why, you may ask? Here’s the lowdown.
If you advertise in a newspaper, on television, or on a billboard, you pay for the space that your ad occupies. You’ll nearly pay an arm and a leg for a two-inch square in a local magazine or in the newspaper, and billboard costs can be upwards of thousands of dollars.
PPC advertising adopts the same idea of an ad in a newspaper or magazine, except your ad shows up in search engines. This leads a lot of people to believe that you have to pay for that real estate in search engine results, but that’s one of the huge benefits of PPC — you don’t!
Instead of paying for the space that your ad takes up in results pages, you only pay Google for your paid search ad when someone clicks on it.
This makes the cost of PPC extremely reasonable because the only time you pay Google is when there is serious potential for making a sale. We say serious potential for a sale because PPC ads are so targeted that when people click on them, they’re usually ready to purchase a product.
In fact, paid search visitors are 50% more likely to purchase something than visitors who arrive at your site organically.
If you’re looking for another reason to adopt a PPC campaign, the time it takes to deliver results is fantastic.
Since ads start to show up for your targeted keywords as soon as you make a bid on that keyword and have a great quality score, it’s not out of the question to see more traffic to your website within the first week of starting your PPC campaign.
When it comes to other long-term strategies, like SEO (search engine optimization) or email marketing, it can take a few months to really reap the benefits — though those benefits are amazing, and worth the wait.
However, if you’re looking for advertising strategies that deliver fast results, PPC is the strategy for you. Just make sure you audit your PPC campaign often to ensure it’s working properly. You can also check out our failproof guide to PPC auditing.
3. You can easily track results
Tracking results is one of the most important parts of any campaign. Without being able to dig into the analytics of your campaign, you won’t know what elements are working, and what elements are failing.
When you’re able to track the results of an advertising campaign easily, it’ll become obvious which elements of your campaign you need to shift to see better results.
For example, A/B tests are a great way to track how users interact with your search or display ads. You simply decide on a variable to test and make two, identical ads, except for that variable.
Let’s say for one ad, you use a photo of a person wearing the clothing you’re trying to sell, and on another ad, you have the clothing hanging on a hanger.
With A/B testing, you can easily check analytics to see which ad is performing better, and the results can help you fine-tune your ad to ensure that it gets as many clicks as possible.
On a more general note, you can use Google Ads to track the success of your ads in terms of clicks, conversions, and more. This can give you insight into whether or not your target audience is clicking the ad, if you need to target better, or if you should change the wording in your ad.
Result tracking is priceless, and the fact that PPC campaigns allow you to do so easily is a huge benefit.
4. It’s hyper-targeted
The fourth benefit of PPC ads is that they’re hyper-targeted.
Many marketing tactics allow you to use targeting to reach your most qualified customers, and PPC marketing is no exception. In fact, PPC is one of the most highly-targeted strategies available.
Your ads allow you to target your specific audience with specific content that is most valuable to them.
Here are a few ways Google Ads allows you to target your audience:
Demographics: One of the best ways to target your customers, the demographic audience targeting allows you to serve ads based on a user’s location, gender, and even the kind of device they use to search.
In-market: In-market targeting is one of the most effective ways to target your audience. That’s because it allows you to reach customers that have been searching for products and services that your store offers. This allows you to have a leg up on your competition since your ads show up — almost intuitively — to customers who are the most interested in your products. Your ads can be served to users that have previously purchased something from your website, or users that are interested in what you sell.
Custom intent: When you set a custom intent audience within Google Ads, you’re able to choose words, phrases, and keywords that relate strongly to those who are most likely to make a purchase on your website. Not to mention, you can also add website URLs, YouTube content URLs, and more to fine-tune your targeting even more.
Similar audiences: To take your PPC campaign a step further, you can also target similar audiences to the ones that you target with your remarketing campaign. For example, if the overall demographic of your remarketing list is 30-year-old women, and the intent is to purchase skin-softening lotion, you could also serve this ad to other 30-something women — regardless of whether they’ve searched for your product. Their similar interests and demographic triggers the ad when you target in this way.
Content keywords: Targeting specific keywords within the content of your ad allows your ad to appear to users who search that key term. The great thing about targeting with keywords is that you can change them to reflect the season, the holiday, etc. You can hand-craft the keywords you use to target a specific demographic or search intent, too.
5. It hand-feeds consumers an easy way to convert
With PPC ads, it’s like hand-feeding your customers an easy way to purchase one of your products. That’s because after a user clicks on one of your ads, they are served a landing page.
A landing page includes an element that entices users to take the next step in the buying process, whether it be providing you with their email address, or even making a purchase.
Some examples of landing pages would be a page with a contact form on it, a page with a quote form, or even a page where a user can simply click “buy now.”
No matter how your landing page is set up, it’s the first place a user will go after clicking on your search ad — which creates the perfect opportunity to hand-feed your audience an easy way to buy your product.
6. It increases revenue
Search engine advertising can also increase your revenue due to the increased qualified traffic those ads bring to your website. This allows you to see a huge revenue increase for your business — and quickly.
As soon as you win a bid for an ad in your industry, those ads are live — meaning that they can be served to users who search for the keyword that you choose to target.
PPC ads ensure that you take up valuable real estate at the top of a results page, which helps you to gain more traffic to your website.
In fact, on average, 41% of clicks go to the top three paid ads that show up on search engine results pages. That means that ad clicks account for nearly half the clicks that are made on the first page of results.
Deliverables for PPC services depend on the service provider, as well as the plan selected. In most cases, PPC management services will include advertising on Google and Bing, as well as keyword targeting, bid management, and routine reporting.
On average, PPC services cost $100 – $100,000 per month from an agency (36% of businesses), with most companies typically paying $0.01 – $1 per click and $0.51 – $7 per 1000 impressions on ads. Costs include ad spend and the cost of management services. Agencies often charge for PPC campaign management services as a percentage of ad spend but may also charge a flat fee.
Search engine advertising is an ongoing process — it’s not just a “set it and forget it” strategy that picks up momentum over time, rather it requires constant adjustments to see the best results.
If you’re a business owner that spends their time writing checks, ordering inventory, and managing a business, it’s unlikely that you have time to run PPC campaigns.
That’s where agencies come in. Hiring a PPC agency to manage your campaign is one of the smartest business moves you can make since you likely won’t have all the time necessary to dedicate to nurturing your PPC campaign.
Check out a few added benefits of hiring a PPC services agency below.
Skip training someone to be literate in all things PPC
Are you a PPC expert? If you’ve never studied PPC before, there’s a lot to cover. If you want a campaign to be successful, it’s important to become extremely knowledgeable about PPC, how it works, and the different strategies that are a part of a campaign.
If you’ve never studied PPC marketing before, it’s a difficult feat to accomplish — especially when you’re running a business of your own.
Another option is to train someone on your team to be literate in all things PPC — but this isn’t the best option either if you don’t want to be down one employee.
When you hire a PPC management agency, you avoid having to learn, or train someone in PPC, and you can just leave it to the pros!
It saves you time
When you hire a PPC management company, it saves you tons of time.
Remember how we mentioned becoming an expert? That takes time, and if you or one of your employees are planning on doing so, it’ll eat up a lot of hours.
Not to mention, you need to consistently monitor your PPC campaign and if you don’t, you likely won’t see results.
Checking in on a campaign every day while running a business can be difficult work, so why not hire someone to do it for you?
You get exactly what you’re after
If you’re looking to create PPC ads, target specific keywords, target specific demographics, and start a remarketing campaign, an agency will understand.
A PPC services agency will be able to provide you with exactly what you’re looking for in terms of a PPC campaign, and they’ll ensure that you see results.
They’re the experts
Professionals who work at PPC management company are experts in their field. If they weren’t, they wouldn’t be working for an agency!
They’ve clocked thousands of hours of training in their craft, and they truly know the ins and outs of a successful, effective PPC campaign.
When it comes to a strategy that can easily improve the success of your business, why mess around? Hire an expert to do the job for you!
A PPC management agency helps businesses drive more sales and revenue with successful PPC ad campaigns. A PPC management agency like WebFX helps businesses optimize their bids, target high-value keywords, create engaging ad landing pages, improve the Quality Score and Ad Rank of their ads, and more!
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