Jacksonville PPC Services

What is PPC?

Have you ever conducted a search and noticed paid advertisements at the top? If so, you’ve seen a PPC ad. These paid ads are listed above the organic listings and tagged with the word “ad” to indicate paid content.

To start your PPC campaign, you must figure out the keywords for your ad. When users conduct searches, keywords trigger relevant results to appear. If you want your ad to appear in relevant search results, you must use the right keywords for your campaign.

As you conduct keyword research, stick to long-tail keywords. These are keywords that contain three or more words. Long-tail keywords produce better results for your campaign because they attract more qualified leads and keep your cost-per-click (CPC) low.

You want to have a low CPC, so you can earn more clicks on your ad. Long-tail keywords are specific, so they generate less traffic, but traffic that is more relevant and interested. This means your clicks come from the most interested leads.

Once you have your keywords selected, you’ll bid for your ad’s placement. You’ll set your maximum bid, which is the amount you are willing to spend each time someone clicks on your ad. This amount can change as needed.

Your maximum bid and quality score determine your ad’s placement.Quality score is calculated through your ad’s relevancy score and the clickthrough rate (CTR).

Google wants to put highly relevant ads first. If you have a high quality score, your ad is more likely to end up in one of the top placements because it’s very relevant to your audience.

Once you have your ad placement, you will launch your campaign and start reaching valuable leads for your business.

How do Jacksonville PPC services benefit my business?

PPC has many great advantages to offer your company. You will reap the following benefits from investing in PPC for your Jacksonville business.

1. You have complete control over your campaign

PPC gives you complete control over your campaign. You decide how you want to run your campaign. From the ad’s appearance to your budget, you can determine the budget, time frame and success of your campaign.

Google gives you the freedom to decide how you want your ad to look. You can add ad extensions to further customize your ad and make it more appealing for your target audience.

You also have the freedom to control your budget. PPC enables you to set a budget that works best for your business. While the budget will affect your campaign’s success, it’s still valuable to you if you have more control over how much you want to spend.

2. You get qualified leads

Opting for Jacksonville PPC services is one of the best methods for attracting qualified leads. In fact, 65 percent of high-intent searches result in someone clicking on a PPC ad. These are leads that know exactly what they want and need to find the right business.

These leads are also more likely to convert, too. PPC leads are 50 percent more likely to convert than organic leads. These are highly interested leads that are likely to purchase from your business.

3. You can monitor your campaign

When you invest money into a digital marketing strategy, you want to know that it’s working. Some strategies take time to show results, which can leave you feeling nervous. With PPC, you don’t have to worry about waiting to see results.

From the moment you launch your campaign, you can start monitoring it to see how it is working. This is very beneficial to your business because it allows you to see where your campaign succeeds and falls short.

For the places it falls short, you have the opportunity to alter your campaign and improve it. You can also see where your campaign is succeeding, so you can implement those successful elements into other campaigns.