The Best Social Media Packages for Your Business
Almost 80 percent of small businesses in the U.S. use social media as a part of their business strategy. That number increases to nearly 90 percent for companies with 100 or more employees, emphasizing the valuable role of social media — and why more businesses are investing in social media packages.
If you’re looking for the best social media packages for your small business or midsized company, WebFX can help. Whether you need social media services in Richmond, or social media services in Raleigh, WebFX is here for you!
We offer five social media marketing and advertising packages, which we can customize to your business. Plus, we publish our social media package prices online. We also provide an easy-to-use cost calculator, making it easy for your team to build a custom package and receive an accurate estimate.
Social media marketing packages and pricing
At WebFX, we provide five social media marketing packages, which you can customize to your business.
If you’re looking for a social media marketing package with weekly, rather than monthly reporting, we also offer an enhanced social media marketing package. With this plan, your team checks in with your dedicated account manager every week, receiving the latest updates on your campaign.
Custom social media marketing packages and pricing
Every business is unique, which is why we offer a social media marketing cost calculator. With this calculator, it’s fast and easy for your team to build a social media strategy with WebFX and estimate your monthly costs, which you can share with company decision-makers.
Social media marketing packages: What’s included?
As one of the leading social media marketing agencies, we offer some of the best social media marketing packages. That’s why more than 90 percent of our clients stick with us, as well as why we feature more than 400 raving testimonials.
With all our plans, your company receives the following:
Social media audit
When you partner with WebFX for social media marketing, your dedicated account manager begins by auditing your social media accounts, from Facebook to Pinterest. Looking in-depth at the history and status of your accounts, they can build a competitive, performance-driven strategy for your business.
We offer some of the best social media packages because we focus on custom strategies. While some agencies settle for one-size-fits-all approaches, we take a different route. With our personalized approach, we’ve driven more than $1.5 billion in revenue for our clients in the last five years.
To drive the best results for your business, your dedicated account manager also conducts a competitive analysis. They look at the online social media presence of your direct competitors, determining their weaknesses and discovering opportunities for your business.
Brand reputation analysis
Your reputation is critical to your success, especially on social media. That’s why we take an in-depth look at your brand reputation across your preferred social media networks. With this analysis, your account manager can provide actionable recommendations to maximize your strategy’s returns.
Daily social media monitoring
People are active across social media 24/7, which is why our team monitors your social assets daily. These assets include posts and ads developed as a part of your strategy. For more advanced monitoring, we offer online review management services.
Monthly or weekly consultations
Whether you choose a social media marketing package with weekly or monthly consultations, you can expect to chat with your dedicated account manager on a regular basis. Our meetings provide your team the chance to ask questions, review results, and discuss next month’s campaign.
Dedicated account manager
With WebFX, you don’t get passed around between account managers. We provide you with a consistent and experienced point-of-contact. They audit your social media accounts, develop your strategy, and implement it, which gives your business a seamless and satisfying client experience.
Advanced AI technology
As a full-service digital marketing agency, we can offer our clients exclusive access to our proprietary marketing software, MarketingCloudFX. This platform features the artificial intelligence (AI) and machine learning power of IBM Watson, providing data-driven insights to advance your campaign.
We give your team complete access to your social media marketing campaign’s performance. Via MarketingCloudFX, you can view the results of your campaign. Plus, your account manager sends you a report each month, which you can share with company decision makers.
When you partner with WebFX, you get a comprehensive social media marketing services package. In addition to the above deliverables, your dedicated account manager also develops social media content calendars, ads, and posts. Plus, they set up and optimize your social media accounts for marketing.
Some of our client Successes
+95% case study ▸ IncreasedConversionRate by
+37% case study ▸ IncreasedLeadsGenerated by
+60% “We measure our success by how much we WOW our clients.”
Bill Craig WebFX President
Social media marketing packages: Which is best for your business?
When researching social media packages, it’s not uncommon to become confused. You can choose from numerous agencies, as well as dozens of plans, which can make it difficult to find the best social media package for your business.
Narrow your choices by answering the following questions:
- How many social media networks do we want to target?
- Which social media networks do we want to market?
- What do we want to accomplish from social media marketing?
- How much do we want to spend each month on social media marketing?
- What do we need a social media marketing agency to provide?
- What standards or preferences do we have for a social media marketing agency?
With your answers, your team can build a checklist for what you’re looking for in a social media package. This checklist can help your business narrow your choices, as well as rule out social media marketing agencies.
For example, maybe your company wants to advertise on Pinterest, Facebook, and Instagram. While many social media marketing agencies offer services for Facebook and Instagram, Pinterest is less common. This fact helps your team focus your research on agencies with Pinterest experience.
As you compare agencies and packages, it’s helpful to think about your future needs too. While you may start marketing on one social media network, that can later expand to two, three, or four, which is why you want an agency and package that can scale with your business.
That’s another reason why companies choose WebFX.
We’re a full-service digital marketing agency, and help businesses advertise on up to five social media networks. With our capabilities, it’s easy for your company to grow your social media marketing strategy, without restarting the process of finding an agency and package.
If you’re still not sure which is the best social media package for your business, chat with our team. We have an experienced and knowledgeable team of strategists that can help your company find the right plan.
Just give us a ring at 888-601-5359 or contact us online to learn more.
FAQs about social media marketing packages
Got questions about social media marketing packages? Browse our FAQ!
1. Why use social media marketing?
A social media marketing strategy can benefit your company multiple ways, like by improving:
- Customer satisfaction
Today, more than 65 percent of users rely on social media for customer service. If your business doesn’t prioritize social media, you risk the happiness of your clients, which can result in negative reviews. A social media marketing strategy, however, can help your company ensure customer satisfaction.
- Brand awareness
In most strategies, social media doesn’t drive immediate revenue. It’s a useful tool for building brand awareness though, which can result in later purchases. What that means is your business can target and move top-of-the-funnel consumers to conversion.
- Customer loyalty
More than 50 percent of American users that follow brands on social media are loyal to that brand. With social media marketing, your business can build the loyalty of past customers, which can result in additional purchases, word-of-mouth recommendations, and more.
As social media takes a leading role in shopper loyalty, satisfaction, and brand awareness, it’s becoming a critical component of business strategies. If you want to grow your company, whether by expanding your team or opening a new location, you need to look at social media marketing.
2. What is a social media marketing package?
A social media marketing package refers to a bundled service for marketing your business across social media. In most cases, these packages include multiple social media networks, as well as a set number of deliverables. Agencies that offer social media marketing packages tend to charge a monthly rate.
For example, we offer five social media marketing packages, which allow your business to target up to five social media networks in your campaign. With the design of our social media packages, it’s easy to customize your plan to your business.
In comparison, many other agencies bundle specific platforms together, forcing your company to pay for services you don’t need or want. With ours, you can select the platforms you want, plus customize your package further with our strategists.
3. Why invest in a social media marketing package?
Companies invest in social media marketing packages for a few reasons, including:
- Accessing the professional expertise of social media specialists
- Managing the time and workload of in-house marketing staff
- Improving the performance of current social media marketing campaigns
While you can manage your social media marketing strategy in-house, businesses tend to drive better results when partnered with a dedicated agency, like WebFX. You get to access the expertise of our team, plus our advanced marketing resources and technology.
Keep in mind that investing in a social media package doesn’t stop your business from using your social media platforms. If you have content that you want to post, like a photo from an event, we encourage you to share this content with your followers.
4. What should I look for in a social media marketing package?
When browsing social media marketing packages, look for plans that include the following:
- Customization options
- Personalized strategies
- Transparent reporting
- Routine consultations
- Account setup and optimization
- Upfront prices
Remember, you should also research the agency providing the social media package. You want to choose a reputable agency with experience in social media marketing. It’s also important to look at that agency’s pricing from multiple angles.
For example, Agency A charges $500 per month while Agency B costs $900 per month.
If you look at the history of each agency, though, you discover that Agency B comes with more than 10 years of experience. In comparison, Agency A only started a few years ago. They also have only a few reviews, which contrasts to the hundreds submitted for Agency B.
In this scenario, Agency B offers a safer, more reliable choice.
When it comes to your social media, that matters. You want a team and agency that you can trust to manage your social media accounts, as well as online presence. If they make a mistake, it’s a direct reflection of your company and your brand, so pick a trusted agency.
5. Which is the best social media marketing package for a small, midsize, or large business?
If you’re looking for the best social media marketing package for your company, it’s helpful to speak with an agency directly. They can discuss your goals and monthly budget with you to recommend a social media package that offers the most value.
As every business is unique, so is your social media marketing strategy. In most cases, however, larger companies tend to invest in a larger social media marketing package which may cover multiple networks. In comparison, a smaller business may focus on one to two platforms.
Get an idea of which social media package is best for your business by looking at what your company wants and needs from social media marketing. This proactive step can help your business find your social media management package, as well as agency, faster.
6. How much do social media marketing packages cost?
A social media marketing package can range from $180 to $2000 per month, depending on the agency.
This amount does not include any ad spend, which is what you pay to the social media network delivering your ads. For example, if you advertise on Facebook, you may have a monthly ad spend of $200 and a monthly package fee of $800. That’s a total cost of $1000 per month.
Keep in mind that not all social media marketing packages include advertising. Many, like those from WebFX, do. Incorporating ads into our social media packages allows our team to drive better results for our clients, as well as compete with evolving social media algorithms.
Social media advertising packages and pricing
At WebFX, we provide five social media advertising packages, which we can tailor to your business:
Like our social media marketing packages, our social media advertising services can include weekly reporting. If you’re interested in this enhanced service, browse our enhanced weekly consultation and reporting pricing table.
Social media advertising packages: What’s included?
When you choose one of our social media advertising packages, your company receives the following:
Custom ad strategy
A cookie-cutter approach doesn’t work in today’s online market. Every business requires a unique strategy to succeed, which is why we custom-fit your social media advertising campaign to your company. With a personalized campaign, your business can achieve its goals.
With your social media package, you also receive a set number of ad campaigns and ads. Depending on your social media plan, your dedicated account manager may also develop a remarketing campaign, which lets you target users that interacted with your brand previously.
Images can have a tremendous impact on the performance of your ads, which is why our award-winning design team develops custom graphics for your business. We ensure you’re happy with each graphic too, encouraging your feedback so we can create an image that captures your brand.
In-depth audience targeting
A competitive and performance-driven social media advertising campaign features detailed audience targeting. That’s why your dedicated account manager uses more than nine different targeting options, like demographics, location, and interest, to reach your target market.
Account setup and optimization
With WebFX, you don’t have to worry about the hassle, confusion, or time-sink of creating and optimizing your ad account. Your dedicated account manager handles the process for you, saving your team time and keeping your campaign launch date on schedule.
Monthly or weekly consultations
Like our social media marketing packages, your dedicated account manager chats with your team on a monthly or weekly basis, depending on your social media advertising package. While every meeting reviews your campaign performance, it also provides your team the chance to ask questions.
Dedicated account manager
We feature a trusted team of dedicated account managers. Their experience and background in social media advertising allows them to build competitive, data-driven ad campaigns that create real results for your business, like store visits, product sales, social media shares, and more.
Advanced AI technology
MarketingCloudFX, our proprietary marketing application, allows your account manager to leverage the power of one of the most advanced AI software programs available, IBM Watson. With this technology, your campaign gets data-driven recommendations for improvement, amplifying your campaign results.
When you partner with WebFX, you can also count on complete transparency. We not only provide your team full access to your campaign analytics but also send monthly or weekly reports for your company to review. This unique approach is one reason why businesses across the globe choose our services.
With our social media advertising packages, your company gets everything you need to succeed on social media. From fast response times to quick ad copy edits, our team of more than 200 digital marketing specialists works as an extension of your team, investing themselves in your success.
Social media advertising packages: Which is best for your business?
If you’re not sure which social media advertising package offers your company the most value, you’re not alone. A lot of agencies offer social media packages with vague deliverables that can leave your business confused and frustrated about which is right for you.
These few proactive steps, however, can help your company find the best social media package:
- Research your audience and their favorite social media networks
- Determine which social media networks are worth advertising on
- Brainstorm some goals for advertising on social media
- Decide on your monthly social media advertising budget, including your ad spend
- Create a checklist of what you want a social media advertising agency to provide
With an outline of what you’re looking for in a social media management package, you can streamline the process of finding a package and an agency. Plus, with a social media advertising plan, it’s easier to get the support of company decision makers.
FAQs about social media advertising packages
Got questions about social media advertising packages? Search our FAQ for answers!
1. Why use social media advertising?
Investing in social media advertising can help your company in several ways, including the following:
- Reach your target audience
The average person spends around 28 percent of their Internet time on social media, providing your business a prime opportunity for reaching your target audience. With ads, you can connect with users in the top, middle, and bottom of the buying funnel to generate immediate and future revenue.
- Generate brand awareness
A social media ad campaign can also help your business build brand awareness. With a smart strategy, you can draw top-of-the-funnel users to your social media pages, motivating them to follow and interact with your company on social media, which can lead to a later conversion.
- Promote a product or service
Depending on your business and industry, you can also benefit from promoting a product or service on social media. For example, an ecommerce store can use social media to highlight a seasonal sale to drive immediate revenue while a heating and cooling company can share a service discount.
When it comes to social media advertising, it offers several advantages. With an experienced strategist, as well as a competitive campaign, you can use social media ads to build brand awareness, reach your target audience, and generate buzz for your company’s products or services.
2. What is a social media advertising package?
A social media advertising package offers a bundled service plan for advertising on social media. Generally, these packages come with a specific number or set of social media platforms. They also have a defined list of deliverables, like the number of ad campaigns and ads included with your package.
While a social media advertising package offers convenience, it’s worth choosing a plan that includes customization. With a customizable service, you can build a strategy and campaign that provides your business with the most value.
That’s why WebFX offers customizable social media packages.
3. Why invest in a social media advertising package?
In most cases, companies invest in a social media advertising package for the following reasons:
- They don’t have the time, resources, or team members to manage a campaign in-house
- They don’t have the expertise or experience to develop and launch a campaign
- They don’t have a high-performing campaign and want to change that
For many businesses, a social media package offers convenience, as well as results. It provides your company with access to an experienced team, plus saves your organization valuable time. Even better, the right agency and package help your business achieve its social media advertising goals.
4. What should I look for in a social media advertising package?
If you’re looking for the best social media packages, you want an agency that includes the following:
- Custom plans
- Advanced audience targeting
- Multiple campaigns and ads
- Transparent reports
- Regular check-ins
- Upfront plan pricing
It’s also helpful to look at more than your social media advertising package, but also the social media advertising agency. Your business will work with your agency on a regular basis, so you want a company that your team likes and considers a partner.
When researching agencies, look at the following factors:
WebFX, for example, features more than 20 years of experience, plus a team of more than 200 award-winning digital marketing specialists. We also have more than 400 client testimonials and one of the top marketing technologies for our clients.
All these benefits offer your business a direct advantage in the social media marketplace.
5. Which is the best social media advertising package for a small, midsize, or large business?
With the number of social media advertising packages available, it’s difficult for businesses to find one that seems like the best fit. That’s why it’s helpful to chat one-on-one with a strategist about your company’s unique needs.
Before you contact an agency, however, answer the following questions:
- Where is our audience active on social media?
- Which social media platforms do we want to use for advertising?
- What do we want to accomplish with social media advertising?
- How much do we want to spend on ads each month?
- How much do we want to spend on a social media advertising package?
- What do we want from an agency?
Meeting with your team to answer these questions can provide your business and your strategist with a better idea of what your company wants from social media advertising. It can also help your business answer some essential questions, like your monthly budget.
6. How much do social media advertising packages cost?
A social media advertising package can cost $180 to $2000 per month, depending on the plan and the agency. This amount does not include your monthly ad spend, which your company pays directly to the social media network.
It’s not uncommon for companies to fixate on the monthly price of social media advertising services. While cost is a crucial part of your ad strategy, it’s often made the deciding factor when choosing a social media advertising agency.
For the best results, consider more than the pricing of social media packages.
Look at the agency’s background, reviews, and service quality before making your decision, for example. While one agency may offer “low” rates, they may also provide cheap services, which wastes your company’s time and money. It also risks your reputation.
Choose the best social media package for your business by looking at more than pricing.
6 best social media packages for growing your business
Need help narrowing your choice of social media packages? Browse the top picks of our clients:
Social media marketing packages
For many WebFX clients, these three social media marketing packages offer the most value:
- 1 Social Network
- 2 Social Networks
- 3 Social Networks
Social media advertising packages
If you’re looking to advertise on social media, consider these social media advertising packages:
- 1 Social Network
- 2 Social Networks
- 3 Social Networks
Need the best social media package (and agency) for your company?
If you’re looking for the best social media package for your business, choose WebFX. With our customizable social media packages for small businesses and large companies, it’s easy and convenient to advertise and market on the social media platforms you want. Plus, you get access to an experienced social media specialist.
Get started on your social media strategy by contacting us online or calling 888-601-5359 today!
Need help with your social media? Call 888.449.3239 or contact us online today to learn more about how WebFX can give you the power to reach more people.