How Much Does It Cost to Advertise on X in 2025?

If you want to keep your marketing efforts in-house, it will cost you the amount to pay an employee. This includes costs like salary and benefits. This X ads pricing factor is something you must consider and see how the cost spans out over time.

In addition, you may invest in X Promote Mode. This mode costs $99 per month. It’s an automated program that runs your promoted X ads for you.

This program enables you to focus on creating valuable posts that you can promote. It will automatically take the first 10 posts on your account and promote them, as long as they pass the quality filter.

X Promote Mode is best for businesses that want an automated, always-on advertising solution. If you constantly want to run promoted posts but don’t have time to dedicate to it, X Promote Mode is the solution.

This mode helps you drive results too. On average, you can reach up to 30,000 additional people and gain 30 new followers a month. X Promote Mode allows you to target a select audience and engage them with valuable content.

It doesn’t require any extra effort, either. You just market your brand how you would normally, by posting updates, links, and media, and X does the rest. This mode allows you to run both promoted posts and accounts.

If you’re running your campaign in-house, this is an additional, monthly cost you’ll want to consider. You may not have the time to constantly run ads, so you’ll need to rely on an automated program to run them for you.

Aside from an in-house team, you can also hire a freelancer. Freelancers typically work as you need them to help with your campaign. Some work at a project rate, but most work on an hourly rate.

The hourly rate for a freelancer often depends upon their experience:

• Three or less years of experience: $15-$50 per hour
• Three to five years of experience: $50-$100 per hour
• Five or more years of experience: $120+ per hour

Each time you need a freelancer, you can expect to pay one of these hourly rates. This is something you must consider when you hire a freelancer because it can end up being more expensive if you need more work.

Your last option is to hire a social media marketing company. A social media marketing company will manage your campaign for your business. You won’t need to worry about running your campaign or managing a freelancer.

Social media marketing pricing varies based on each company and the number of social networks you need. Generally, businesses spend $100 - $5,000 per month for professional social media management.

While agencies cost more than freelancers, hiring a social media marketing company means you don’t need to worry about running your campaign. You can rely on experts to handle your campaign and worry about running your business.

First and foremost, you must determine your budget. This is an important part of starting any advertising campaign. If you want to run a successful campaign, you must know how much you can spend on a campaign.

You must look at your overall digital marketing budget and see how much money you’re allotting for other strategies. Once you know your budget for social media advertising, you can determine how much you can spend on an advertising campaign.

Once you have your budget set, the next step is to determine your campaign goals. What do you want to achieve with your social media advertising campaign? It’s crucial that you know what you want to achieve so you can set your campaign up for success.

Here are a few campaign goals you can set:

• Website visits: If you want to direct people to your website, you can set this is a goal. Every time someone clicks on your ad, you will be charged. All other engagements are free of charge.
• Earn followers: When you want to grow your business, it is best to set a goal to gain followers. You will pay for every follower your account gains through your advertising campaign.
• Engagement: If you’re looking to build brand recognition, you can set a goal to boost engagement. You will be charged for every interaction with your ad, whether it’s a click, repost, like, or follow.
• App installs: If you’re looking to get more people to download your app, you can focus your campaign on earning downloads. You’ll be charged each time someone clicks on your ad to download your app.
• Video views: If you’re running a video ad, you can focus your campaign on earning video views. You’ll be charged each time someone views your video.

Determining your campaign goal will also determine which ad type is right for your business. A promoted post will work better for trying to earn website visits, but a promoted account ad will be better for earning followers. When you know your goal, you can choose the right ad for your campaign.

As stated previously, X ads operate on a bidding system. When you’re ready to run an ad, you must set your bid amount.

There are three bidding options for your business:

• Max bid: You choose how much an engagement is worth to your business. When you set a maximum bid, you won’t pay the full amount every time.
• Automatic bid: X will auto-optimize your bid amount according to campaign objectives.
• Target bidding: Target bidding is only available if your campaign goal is to earn website visits or followers. With this option, X optimizes your bid to achieve the average daily cost that meets or beats your target bid.

Once you determine your bid set up, you’re one set closer to launching your campaign.

The next step is to choose the posts you want to feature in your ads. If you want to give your audience the right first impression, it’s best to choose ads that will build brand awareness and earn your business new leads.

You have the option to choose a post that you’ve already created, or you can opt for creating a new post specifically for your ad. It’s up to you to decide what type of ad will work best for your campaign.

When you run an X advertising campaign, an important step is to set your target audience. You want to ensure that you’re reaching the right people at the right time.

X allows you to target people based on information like demographics, gender, age, location, language, and more. You can go even further, and target people based on a country, metro, or postal code.

There is also an option to upload your own list of people. You can use this list to retarget people you know are interested in your business or to create a target audience that is similar to your known follower base.

Once you have all the parameters set up for your campaign, you will launch it. Once it is launched, you can start monitoring your campaign’s performance to see how you can keep improving it. This will help you drive better results with your X advertising campaign.