Discover the 10 Top TikTok Advertising Agencies in the World
FAQs about the best TikTok advertising agencies
Now that we’ve explored the six top TikTok marketing companies across the globe, you probably still have some questions about the process of finding and hiring an agency. Check out our FAQs, which cover everything from TikTok marketing agency costs to how to choose the right partner for your business.
How did you create this list of the best TikTok marketing companies?
This list of the top TikTok marketing companies in the world was compiled after doing in-depth research and vetting agencies based on various factors, including:
- Deliverables: The best TikTok advertising agencies are a one-stop shop for launching and managing a TikTok campaign. This means offering a wide breadth of services.
- Success factors: How do these agencies measure success? Do they look at vanity metrics, or do they real-world metrics like leads and conversions? The best TikTok marketing agencies should look at the metrics that offer real insight into campaign performance.
- Client reviews and satisfaction: The reviews of past clients can speak volumes about an agency, that’s why we made sure to evaluate client satisfaction by looking at reviews and client testimonials across different sites.
- Results: Finally, building this list of the best TikTok marketing companies meant looking at agencies with provable results. So, we looked closely at client case studies and the results generated from past projects.
What is a TikTok marketing company?
TikTok marketing agencies offer a wide variety of services to help clients reach their target audiences on TikTok through organic and paid marketing tactics. This includes TikTok video creation and optimization, as well as ad campaign management.
What services do TikTok marketing agencies offer?
The best TikTok marketing agencies offer services like:
- TikTok Ads account setup and optimization
- Custom video creation
- Regular ad performance tracking and reporting
- A dedicated TikTok Ads account manager
Often, the best TikTok marketing agencies are also providers of other social media marketing services, offering marketing solutions for other social channels like:
- YouTube
- X (Twitter)
How much do TikTok advertising services cost?
TikTok advertising costs can vary. The minimum cost for TikTok ad campaigns is $500, but after that, the cost comes down to how much you decide to invest in your campaigns. TikTok ads are purchased through a bidding system, similar to pay-per-click (PPC), offering you the flexibility to control how much you invest in your campaigns.
There are four different bidding models and auction systems to choose from in TikTok’s advertising program:
- Cost per view (CPV): Bid is the price you pay per view.
- Cost per thousand impressions (CPM): Bid is the price you pay per one thousand ad impressions.
- Optimized CPM (oCPM): Bid is the price you pay per one thousand ad impressions while specifically targeting users who are more likely to convert.
- Cost per click (CPC): Bid is the price you pay per click.
Below are the minimums and average bids associated with each model:
MINIMUM | AVERAGE | |
CPV bid | $0.01 | $0.10-0.30 |
CPM bid | $0.50 | $10 |
oCPM bid | $4 | $4-8 |
CPC bid | $0.02 | $1 |
Per campaign | $500 | Varies |
Are TikTok marketing services worth it?
TikTok advertising services are worth the cost for those who’ll benefit from them.
In other words, if your target audience (or key audience segments) is active on TikTok, then yes, TikTok advertising services are definitely worth it.
TikTok’s audience is primarily younger — roughly 68% of TikTok’s global audience are users 18–34 years old. If you’re marketing toward younger generations and millennials, you could find great success on the app with your advertising campaigns, especially considering that 84% of people aged 18–29 use social media daily. You have the potential to reach a lot of people when you start advertising on TikTok.
If your target audience isn’t active on TikTok, though, it’s not worth investing in when you likely have other social channels that are more profitable for you. Don’t stretch yourself (or your budget) thin!
I want to hire a TikTok marketing agency — what do I do now?
First off, great choice! You’re about to start connecting with a larger audience that has the potential to yield amazing results for your business! But first, you’ve got to pick the right agency. Keep these tips in mind while vetting your TikTok advertising agency options:
- Identify the campaign metrics that matter most to you and how you measure success.
- Research how much TikTok advertising costs, then set a monthly budget for your campaigns.
- Identify what TikTok ad services your business needs from an agency.
- Find out what TikTok advertising services each agency offers. Do they offer ad creation and campaign management services, or are their offerings limited?
- Compile a list of questions to ask each agency, like how they measure success.
- Think about whether you want to work with an agency that’s local or in a different time zone or country.
See what it’s like to work with a top TikTok advertising company
Now that you’ve learned about the best TikTok marketing companies in the world and how to find the right agency for your business, why not start your search with WebFX? As a leading social media marketing agency in the U.S., WebFX has helped businesses launch over 165,000 social media posts and 355,000 unique ads for clients.
Ready to get started? Request a free quote today or contact us online to get in touch with one of our digital marketing specialists and learn more about WebFX’s TikTok advertising services.