How to Maximize Your Home Services Google Business Profile for More Jobs

As someone who works in home services, you’re probably used to customers saying things like, “Wow, that looks like hard work.” But as hard as it can be sometimes, the work you do in people’s homes isn’t your biggest challenge. The real struggle is the work of earning jobs in the first place.

Earning jobs only happens through diligent online marketing, and you may have heard about how one of the best digital marketing strategies is to optimize your Google Business Profile. The problem is, you might not be sure how to do that. Your expertise is in home services, not marketing — what does it take to put your Google Business Profile at the top of search results?

That’s the question we’ll answer on this page. Below are the five most essential tips for how to maximize your home services Google Business Profile for more leads:

1. Fill out profile details to win more local jobs
2. Turn happy customers into 5-star home services reviews
3. Show off your latest projects and offers with Google Posts
4. Incorporate localized home services keywords
5. Track calls, clicks, and bookings to see what’s driving jobs

Here’s a quick breakdown of what you get from each of those tips:

1. Fill out profile details to win more local jobs

Step one after claiming your Google Business Profile should be to fill out as much info about your business as you can. Google offers a lot of different fields you can fill out, and you should be sure to take full advantage. That’s because the more info your profile has, the more accurately Google will be able to determine which searches it should appear in, and the more visibility (and leads) you’ll earn.

Some of the types of info you can fill out in your profile include:

• NAP (name, address, and phone number) info
• Website URL
• Hours of operation
• Specific services offered (e.g., roofing, HVAC, etc.)
• Photos and videos of your latest projects
• Categories (indicating the type of business you run)
• Attributes (indicating special features or requirements of your business)

Filling out all this information also helps you stand out from your competitors. And given how competitive the home services industry is, anything that can set you apart from the crowd is a big plus.

2. Turn happy customers into 5-star home services reviews

One of the best things about a Google Business Profile is that it can be a goldmine for reviews. But for that to work out in your favor, you have to enact a review management strategy.

To start, you need to earn reviews in the first place. As you complete jobs, you can ask your customers to leave reviews for you on Google. That will help your positive review count to build up quickly. But it’s also important to curate and manage those reviews as they go up.

At times, you may get some negative reviews. It happens! But when you do, you’ll want to jump on it quickly, responding to the reviews and looking for a way to resolve the customer’s problem. That will help you turn at least some of your negative reviews into positive ones.

You can also leave replies on positive reviews, just to thank the customer for their kind words.

The more positive reviews you have, the better your profile will rank. Furthermore, when people see positive reviews on your post, their trust in your business will grow. That will result in more of them becoming leads.

3. Show off your latest projects and offers with Google Posts

Google Posts allow businesses to share updates right on their profiles. If you want to get the most out of your own profile, using Posts is a must. It’s particularly valuable for home services companies, since it lets you show off jobs that you’ve completed. Those jobs function as case studies demonstrating the quality of your work.

In addition to case studies, you can use Posts to promote information like:

• Company events
• Seasonal offers and discounts
• New services or service areas
• Customer testimonials
• Before-and-after project photos
• Alerts (e.g., for service delays or recalls)
• And more!

For all intents and purposes, Google Posts function as an additional social media platform, tying it in with your social media marketing strategy (if you have one). As with standard social media sites, you can earn more engagement on your Posts by including visual elements like photos, graphics, and videos.

Posts add additional context to your home services business, helping your profile rank higher in Google and appear in more searches overall. That will bring in more leads and earn you more jobs in the long run.

4. Incorporate localized home services keywords

One of the most fundamental elements of SEO is keyword integration, and that applies here, too — not just on your website. When you optimize your Google Business Profile, one of the most useful tactics is to incorporate relevant keywords.

That doesn’t mean you should stuff your chosen keywords into every field in your profile as many times as you can. But by inserting them strategically into your business description and your service listings — as well as your Posts — you can help Google list your profile in more relevant searches. That will enable you to earn more leads and jobs.

As for which keywords to integrate, you should focus on localized keywords. Those are keywords that are likely to appear in local searches — e.g., “roofers near me” or “HVAC services in [your city].” You can also target common long-tail phrases like “smells like gas when furnace runs” or “A/C blowing warm air.”

5. Track calls, clicks, and bookings to see what’s driving jobs

Finally, you should be sure to track the performance of your Google Business Profile. You can do that in the Performance tab of your profile when you’re logged in, where you can view metrics like:

• Booking clicks
• Total bookings
• Website clicks
• Interactions
• Searches
• Views
• Calls
• And more!

When analyzing these metrics, you can select a specific time frame you want to view. You can also download reports to view your performance data in a spreadsheet format.

Analyzing your Google Business Profile for home services can help you see how successful it is, making it easier for you to identify when you’re doing something wrong. If your profile is consistently bringing in low numbers of interactions, for example, you might want to look into the profiles that are ranking above you and see what they’re doing differently.

That will clue you in on how to re-optimize your own profile, which will make your SEO more effective at bringing in fresh leads.

Maximize your home services Google Business Profile with WebFX

Any Google Business Profile for home services will take plenty of work to set up and maintain. You can bet that many of your competitors, recognizing that problem, have opted to hire professional SEO agencies to help them bring their profile up to par. If you want to keep ahead of them, it might be a good idea for you to do the same.

Luckily, you don’t have to look far for an agency partner. WebFX has been driving revenue for our clients with our SEO services since 1996, and we have over 48,000+ hours of experience working with businesses in your industry. With us, you can optimize your Google Business Profile to go above and beyond, boosting your search visibility and earning more jobs.

Interested in partnering with us? Just give us a call at 888-601-5359 or contact us online today to get started!