6 Key Roofing Trends to Watch for 2025

1. Affordability

As a roofer, you know that cost is always a factor for getting homeowners and business owners to book a job. Many factors influence the cost of roofing jobs, including:

• Home insurance premiums increasing
• Approval process lagging
• Labor shortages
• Material cost increases

All of these factors impact people’s decision-making when thinking about roof maintenance or repairs. It may even keep them from deciding to get much needed work done.

So, how do you combat this?

A great option is to offer financing options for your customers. Offering financing options, even through third-party lenders, can get people more on board with doing roofing projects they need done.

It’s especially helpful if someone needs emergency roof repairs — they may not have the money saved, and financing options can help.

How to use marketing to promote financing options

If you’re offering financing options, it’s something you want to promote, as it can help you stand out in your market. You can leverage marketing to help you promote your financing options to your audience.

One great option is to run pay-per-click (PPC) advertisements promoting your financing options.

You can create paid ads promoting your financing options to draw in homeowners looking for someone to do roof repairs or replace their roof. You can include ad extensions, like sitelink extensions, to direct people to relevant pages on your website that highlight your affordable options.

2. Smart roofing technology

Technology is helping aid and develop nearly every industry, and roofing is no exception. Smart roofing technology has been a game changer for homeowners to stay on top of roof maintenance. 

This technology is gaining popularity, too. When homeowners can’t easily see all parts of their roof, smart technology fills in the gaps. It helps detect leaks or structural integrity problems, so homeowners can tackle them before they get worse.

With affordability being at the forefront of people’s mind, smart roofing technology can be a worthwhile investment to keep homeowners from incurring larger repair costs.

How to market smart roofing technology

If you’re offering smart roofing technology, you’ll want to market it to homeowners. In order to market it effectively, you need to help them understand how it works first. So, you can leverage content marketing to help educate your audience on smart roofing technology.

Write blog posts that highlight what smart technology roofing is, benefits of it, and the cost. Create a video showing how the technology works. That way, when someone starts researching about smart technology roofing, they’ll come across your content, learn from it, and see you as a good roofing company to consider for the job.

In addition to content creation, you can also run social media ads to promote your smart technology roofing. Social media ads can help you visually promote your smart technology roofing and show it to people in action. Plus, you can target your social ads directly to homeowners most likely to invest in the technology.

3. Solar roofing

Solar roofing is another roofing trend you’ll want to pay attention to in 2025. As more people become conscious about their energy consumption, solar roofing will continue to grow in popularity. 

And on top of that, the cost to install solar has dropped nearly 40% in the last decade, which means more homeowners are likely to consider it because the costs are lower.

So, if your roofing company offers solar installation services, you’ll want to lean into promoting them in 2025.

How to market solar roofing

Leveraging marketing is a great way to help you promote solar roofing to your audience. 

One option you have is to add a cost savings calculator to your website. You can create a page about the cost of solar roofing and build in a calculator to help people see the cost savings of switching.

Additionally, you can also create content around solar installation. You can share information about tax credits and rebates that helps show homeowners the value of switching to solar. 

4. Durability

Another upcoming trend in roofing for 2025 is durability. As extreme weather becomes more common, homeowners are looking for durable roofing materials, like impact resistant shingles, that can withstand harsher weather.

If homeowners are in need of a roof replacement or upgrade, they’re going to start looking at durable materials to help extend the longevity of their roof.

As an alternative option, some homeowners may not be looking to redo their roof with more durable materials, but instead, weatherproof it to prepare for harsher weather conditions.

How to market durability

Whether you offer weatherproofing or durable roofing materials for replacement, you can leverage your marketing to reach homeowners considering either.

Here are some strategies you can use to market durability:

• Gather testimonials about previous weatherproofing: Testimonials can help other homeowners see the benefit of investing in weatherproofing for their roof. Gather testimonials from previous jobs and showcase them on your website to build credibility and trust.
• Run paid ads before extreme weather seasons: If you know your area has harsh winters, for example, start running ads in the fall to promote weatherproofing or roof replacements, so people start thinking about it before the harsh weather comes.
• Create social media videos showcasing durability: Showcasing durability through social media content is a great way to boost engagement. You can get creative and show your team testing the durability of different products using various tools and scenarios to help build interest.

5. Adaptive climate roofing

Another upcoming roofing trend for 2025 is adaptive climate roofing. Many homeowners are looking for solutions to lower their energy bills, and adaptive climate roofing is a great solution.

Since this roofing adapts based on the weather — light colors for hot weather (to bounce heat off) and dark colors for cold weather (to keep heat in) — it’s a great option for homeowners looking to reduce cooling or heating costs.

How to market adaptive climate roofing

Adaptive climate roofing is likely something new to your audience, so they may do some research before committing to it. As a result, you’ll want to target keywords related to adaptive climate roofing to help people find your website when they’re researching.

You can target keywords like:

• Climate-responsive roofing
• Temperature-adaptive materials
• Thermochromic roofing solutions

You can also build content around these topics to help educate homeowners about adaptive climate roofing and show them the benefits of investing in it.

6. Building your roofing workforce

To wrap up this list of 2025 roofing trends, let’s talk about the roofing workforce. In a survey conducted by the Associated General Contractors of America found that 77% of contractors have a hard time filling positions.

So, for 2025, a big focus will be on recruiting top talent for your team.

How to market for job openings

Marketing is one of the best tools in your arsenal to help you get more candidates through the door. It can help you connect with future candidates and fill your open positions.

You can leverage social media to highlight your business. Share interviews from employees talking about why they like working for your company. You can also highlight important career aspects like pay, benefits, and on-site training through social posts.

You can also run paid ads to promote job openings and target people who are likely to be good candidates.

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