Macy StormSenior Content Creator
- 8 minute read
- Macy is a marketing writer with over five years of experience creating content for dozens of industries including food and beverage, home services, and education. She also specializes in creating SEO and PPC content. Her work has been featured by Search Engine Journal, HubSpot, Entrepreneur, Clutch, and more. In her free time, Macy enjoys trying new crafts and reading comic books.
Social media marketing allows your business to connect and develop relationships with valuable leads. These platforms help you reach your ideal audience and understand how they interact with your business. It’s a great opportunity to obtain behavioral data that you can use for behavior-based social media marketing. In this post, we’ll discuss the benefits of using behavior-based social media marketing and the top two ways you can use this strategy for your social media campaign. Let’s get started!
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What is behavior-based social media marketing?
Behavior-based social media marketing involves targeting consumers based on their behavior and how they act through various website applications.
It’s also sometimes called behavioral targeting.
You track their interactions with your website to better understand their needs and interests. You can track their behaviors via tracking pixels. These tracking pixels help you see how your audience behaves on the Internet and their process of browsing online.
It helps you understand how they go about purchasing products. When you understand their behavior, you can create a more tailored experience for them. You can serve ads that are marketed to them based on how they interact with your site.
It allows you to create a unique, personalized marketing experience. Behavior-based social media marketing increases the effectiveness of your marketing campaign. You create a better experience for your audience, which makes them more inclined to make a purchase. It’s a great way to help your business earn more conversions and grow.
4 benefits of using behavior-based social media marketing
When you invest in behavior-based social media marketing, you’ll reap numerous benefits.
Here are four big benefits for your business.
1. You build brand loyalty
Brand loyalty is an important part of earning valuable leads for your business. You want your audience to become familiar with your brand, so they will choose your business over the competition. Behavior-based social media marketing helps you build brand loyalty.
When you know how your audience interacts with your business, you can deliver content that is more likely to interest and engage them. This means they’re spending more time getting to know your business and becoming familiar with your brand. Brand familiarity will translate into brand loyalty.
A big part of that transition process involves creating the right kind of content to engage your audience on your social media page. By investing in behavior-based social media marketing, you’ll build brand loyalty with your audience.
2. You drive valuable traffic
Behavior-based social media marketing helps you drive valuable traffic to your website. When you create content for your social media platforms, you want to drive people to visit your website. This is where they can find the most information about your business.
When you create behavior-based marketing posts, you help direct your audience to relevant pages on your site. You tailor your posts to their needs and follow up with where they can find more information. Since the content is tailored, these leads are more likely to click on the website link and visit your site.
This allows you to share pages from your website that you think your audience would like or ones they’re most likely to visit. It increases traffic to your site, which helps you earn more valuable leads for your business.
3. You build trust
Trust plays an important role in helping your business earn conversions. If your audience doesn’t trust your business, they won’t purchase products or services from you. They must feel confident about choosing your business.
You want to build trust to ensure that your audience chooses your business over the competition. When you create social media posts, tell your audience exactly what to expect from your business. Think about your products or services.
When you market them, what information can you share with your audience to ensure them that they can feel confident about buying from your business? Reviews and testimonials are a huge help. People trust word of mouth recommendations immensely.
If you share reviews and testimonials about products or services you think your audience will like, you can build trust with them. They see how other people experienced your business and what that means for them. It gives them insight into your business and helps build confidence in choosing your business.
Guarantees and special deals help too. You can offer a free trial, free sample, warranties, and extended returns to help your audience feel more confident about choosing your business. It’s easy to integrate this information into your social media marketing posts about products or services.
By building trust, you’ll help your business earn more conversions through behavior-based social media marketing.
4. Earn more conversions
Behavior-based social media marketing helps you earn more conversions. When you create an experience that is tailored to your audience, they’re more likely to convert. Your marketing aligns with their wants and needs, which encourages them to act.
Your audience is more likely to convert when your marketing strategies align with their wants and needs. Behavior-based social media marketing ensures that your audience gets an experience that is tailored to them, which increases their likelihood of converting.
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How to use behavior-based social media marketing
Now that you know the benefits of behavior-based social media marketing, you’re ready to start using it in your social media marketing plan. Here are the top two ways to use behavioral data to improve your social media marketing campaign.
1. Segment your audience
Behavior-based social media marketing makes it easy for your business to segment your audience. You can apply the information you learn about your audience’s behavior and use it in your social media marketing campaigns. To segment your audience on social media, you can create lists to segment your audience of followers.
Some social media sites will allow you to create groups, so you can segment your audience by different characteristics. If you go into your social posts, you will find the option to segment your audience. Segmenting your audience allows you to create a personalized experience.
You can group people together based on their interests and the actions they take on your site. People with similar interests and actions can be grouped together to provide an experience that is best for them. Let’s say you own an electronics store.
You have a group of customers that are interested in TVs and another group that’s interested in computers. For the group that’s interested in TVs, you can see how they interact with your business and your website to create a better social media experience. Maybe they tend to focus on one or two particular TV brands.
If that’s the case, you can tailor your social media posts to focus on those TV brands to encourage conversions. Let’s say the group interested in computers browses your Dell brand desktop computers the most. When you create social media content, you can highlight the perks of the Dell desktop computer and compare different models to highlight each product’s features.
It helps you create a more tailored experience that is focused on your audience’s wants and needs.
2. Create high-quality, personalized content
Social media is a great avenue for sharing content. You engage your audience and get them interested in your business through sharing information. Behavior-based data can help you create better content to share on your social media platforms.
You will create more high-quality content when you know what type of content interests your audience the most. If you see people are browsing the same sections over and over, you can create content that focuses on those sections. Let’s go back to the TV example.
You know your audience sticks to two major TV brands. To help provide them with high-quality content, you can create content that highlights the benefits of each TV brand or a comparison article that shows how they stack up to one another. If people are bouncing between two brands, they’re most likely trying to determine which brand is better.
Content tailored to this behavior would help them decide which brand is the best fit for them. As you create content, you’ll want to personalize it for your audience. Provide them with content that interests them and appeals to them.
You can personalize content by focusing on creating content that appeals to different groups in your audience. Focus on topics that interest them and get them to engage with your content. When you create high-quality content, you produce better results for your business.
You’ll create content that engages your audience more on social media. It will help you earn more conversions for your business.
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Start using behavior-based social media marketing today
Behavioral data will help you create a more effective strategy during your social media campaign planning. By investing in behavior-based social media marketing, you’ll create a better experience for your audience that will result in more conversions.
Macy is a marketing writer with over five years of experience creating content for dozens of industries including food and beverage, home services, and education. She also specializes in creating SEO and PPC content. Her work has been featured by Search Engine Journal, HubSpot, Entrepreneur, Clutch, and more. In her free time, Macy enjoys trying new crafts and reading comic books.
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