Influencer marketing has become one of the most popular ways to reach specific audiences across websites and social media.

With influencer marketing, you have the opportunity to work with bloggers, celebrities, social media stars, and others who have developed loyal followings to promote products and services.

The power of influencer marketing exists in its ability to leverage the trust fans have in influencers and leverage that fandom with word-of-mouth exposure.

There are many things to consider when getting started on an influencer marketing campaign like how to find influencers, how to choose an influencer to work with, and what information to share with them in your partnership.

With the new year comes a new challenge for your business: setting your social advertising budget. Whether you’re continuing your social media campaign or starting it for the first time, you have several questions to answer, from how much you should spend to where you should spend it.

Want to learn more about creating your social media advertising budget for 2019? Keep reading!

Owning and managing a small business takes time and effort. The same can be said for managing a small business’ social media accounts.

When you use best practices to understand your audience, set the right goals, engage with users, create content, and leverage ad targeting, you can take your small business social media marketing to the next level. By taking things one step at a time, you’ll be better prepared to launch a social media campaign and connect with potential customers that you haven’t reached yet!

Are you trying to reach new people with your business on Facebook, the world’s largest social network? With Lookalike Audiences on Facebook, you can do that, connecting with new and potential customers to build brand awareness, brand loyalty, and revenue.

Keep reading to learn how Lookalike Audiences can help you achieve your advertising goal!

With more than two billion users, Facebook offers unparalleled access to the world’s shoppers — including businesses. While you can reach your audience through the platform’s ad services, which include video ads, it’s critical that you create compelling content that makes your target audience act.

For many businesses, that means encouraging users to like or follow your page, join your email newsletter, or visit your website — steps that can turn a high-value audience member into a hot lead for you and your team.

The question for many companies, however, is how do you do that with video ads on Facebook?