If you want to increase your company’s following on Instagram, you’re not alone. In fact, you’re among 25 million other business profiles on Instagram that want the same for their business.

That’s a lot of profiles to compete with, but in theory you’re not competing with all of them — you’re only competing with the ones in your own industry.

That being said, it’s still difficult to gain traction on Instagram with so much competition — both for followers and for straight up business.

In this post, we’ll talk about some of the best ways to get more followers on your company’s Instagram page, which can in turn, bring more business to your company.

As attracting online attention becomes increasingly competitive, new digital marketing strategies are constantly developing. And while it would be futile to attempt to use every new trend, businesses can benefit from staying up-to-date on new strategies and considering how they can play a role in their marketing efforts.

One of the fastest-growing marketing mediums this year is video, and for good reason – it’s effective for reaching and engaging audiences. And while many B2C companies have already started incorporating video into their digital strategies, those in B2B industries have been slower to adopt.

Fortunately, as a B2B company, this means you still have the opportunity to start using videos before your competitors. That’s why in this post, I’ll go over a few key reasons you should consider making video part of your marketing strategy, and a few tips for using YouTube to reach potential clients.

If you’ve used Twitter this week, you’ve likely seen dozens of tweets about the platform’s switch from their 140-character limit to 280. And as with virtually every change Twitter has made since 2006, users have been mostly resistant.

When Twitter first announced this change in September, they explained that it was intended to help users more easily express themselves. They also cited differences between the amount of information that could be conveyed within the character limits in different languages.

For example, tweets in Japanese can convey about double the amount of information within 140 characters as tweets in English. As a result, Japanese-speaking users only hit the character limit 0.4% of the time, while English-speaking users utilize the full 140 characters 9% of the time.

Try to list 400 different hobbies and interests. A few might come to mind immediately, like photography, music, reading, or sports, but it would take some deeper thinking to come up with 400 unique categories.

Now try to list 5,000.

That’s exactly what Pinterest did – using algorithms, of course! – with their new Taste Graph.

Instagram has come a long way from its beginning as a mobile app where users could post one image at a time in 2010. Today, the platform boats advanced functionality, over 500 million users, and 15 million business profiles.

One of the biggest advances for marketers was the introduction of free business profiles. If your business has a regular Instagram account, you can easily switch to a business account. Click the gear icon in your profile and select “Switch to Business Profile.” Instagram will then walk you through the necessary steps to create your business account.

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