Do you like what you see on your Instagram feed? According to Instagram’s algorithm, you should — since the posts that you see revolve around five elements that are unique to each user. On this page, we’ll talk about the Instagram algorithm and the five factors that it uses to deliver your content.
There’s a good chance you’ve heard of Tumblr by now. As the fastest-growing social media platform in 2014 with 120% growth, it is quickly moving up in the ranks of how people interact with one another online. But have you considered using it as a marketing tool? Whether you’ve been wanting to start a Tumblr […]
In a battle of Facebook vs. Instagram for your small-to-medium sized business, which wins the upper hand? Should you use one over the other? Should you use both? The truth is, both Facebook and Instagram have a variety of benefits for your SMB, and on this page, we’ll cover them all.
Sadie launched her Facebook advertising campaign over six months ago. After running it for six months, she still hasn’t attracted any new customers. Why aren’t her campaigns working? Well, without consistent monitoring of her campaigns’ performance, Sadie won’t know if they’re working. Sadie needs to track Facebook ad metrics that indicate her ads’ performance to […]
As social media algorithms evolve, it’s harder than ever to connect with current and potential customers through organic social efforts alone. Social media advertising can help you connect with more valuable, targeted leads — and it’s a great way to support your business goals. In this post, we’ll take a look at five of the […]
If you don’t have a presence on social media, you’re missing a prime opportunity to reach new prospects for your business. Considering that 74% of people use social media when making purchasing decisions, you don’t want to miss an opportunity to help nudge them towards buying your products.