If you work in the B2B industry, Instagram is probably not the first platform you think about using to promote your business.

However, B2B companies around the world are increasing brand awareness and engagement with the right mix of Instagram strategies.

Instagram is a powerful place to humanize your brand, nurture relationships with existing clients, and reach an entirely new audience.

Want to evaluate the success of your Instagram marketing and optimize your posts for greater impact?

You can use Instagram analytics to track your progress, identify trends, and evaluate your target audience in more detail.

Using Instagram analytics, you can also gather valuable data about which hashtags are used most often, which photos receive the most interaction, and which times are most popular for posting.

These metrics are all valuable, and they provide insight about what you’re doing well and what you need to change or improve. You can also use the data to compare your success to competitors.

In this post, we’ll discuss the benefits of using both free and paid Instagram analytics tools, which data you should be tracking, and the overall benefit of using Instagram analytics for your marketing strategy. Let’s get started!

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