In a battle of Facebook vs. Instagram for your small-to-medium sized business, which wins the upper hand? Should you use one over the other? Should you use both? The truth is, both Facebook and Instagram have a variety of benefits for your SMB, and on this page, we’ll cover them all.
Sadie launched her Facebook advertising campaign over six months ago. After running it for six months, she still hasn’t attracted any new customers. Why aren’t her campaigns working? Well, without consistent monitoring of her campaigns’ performance, Sadie won’t know if they’re working. Sadie needs to track Facebook ad metrics that indicate her ads’ performance to […]
As social media algorithms evolve, it’s harder than ever to connect with current and potential customers through organic social efforts alone. Social media advertising can help you connect with more valuable, targeted leads — and it’s a great way to support your business goals. In this post, we’ll take a look at five of the […]
If you don’t have a presence on social media, you’re missing a prime opportunity to reach new prospects for your business. Considering that 74% of people use social media when making purchasing decisions, you don’t want to miss an opportunity to help nudge them towards buying your products.
Developing campaigns with new, creative social media ideas is a constant challenge for businesses. A mix of tried and true methods, combined with out-of-the-box thinking, can help you develop an advertising calendar that’s relevant and keeps your target audience engaged and invested. These 33 social media marketing ideas can assist you in successfully designing and […]
Angelo recently started advertising his products through Facebook to earn more leads and sales for his business — and it’s working. As he acquires more sales, he’s beginning to wonder if there are ways he can bring those customers back to buy more from his company. Enter Facebook product ads. Facebook product ads, also known […]