If you want to reach new business leads, consider using Facebook.

With more than 1 billion people on the network, it provides great opportunities for lead generation. Facebook can be used for more than an organic social networking campaign. There is a paid advertising program available to your business to expand your reach and gain new leads.

In this post, we’ll discuss how to advertise on Facebook, plus offer tips for your ad campaign.

Social media marketing helps businesses connect with their clients, customers, and followers on a regular basis. Not only that, but social media is known to help companies increase brand awareness, increase website traffic, and so much more.

A social media content calendar is a great option for you to keep up with the demands of posting on your company’s multiple social media accounts in order to reap the benefits.

In this blog, we’ll talk about how you can create a social media calendar that is effective and beneficial to your company’s social media campaign. Read on to find out more!

Just like Google has an algorithm that determines how pages rank in search engine results pages, YouTube has an algorithm for its platform as well. It’s no surprise considering YouTube utilizes a results-page style for its videos, similar to the way Google provides results.

Where Google is pretty tight-lipped about their algorithm, YouTube has released tons of great resources to help users rank better in their platform. Here’s what we’ve learned about how YouTube ranks videos, and how you can help your videos climb to the top.

Developing campaigns with new, creative social media ideas is a constant challenge for businesses. A mix of tried and true methods, combined with out-of-the-box thinking, can help you develop an advertising calendar that’s relevant and keeps your target audience engaged and invested.

These 33 social media marketing ideas can assist you in successfully designing and launching your company’s social media marketing plan. Continue reading to learn six ideas each for Facebook, Twitter, Instagram, Snapchat, and YouTube, plus three bonus tips you can apply to multiple platforms.