With more than 20 million companies messaging consumers on Facebook Messenger, it’s obvious that the platform offers value to businesses. Whether you’re helping shoppers make a purchase, assisting customers with questions, or offering recommendations to new clients, it’s an essential tool.

Its bots, however, are an even more critical feature for small-and-midsized businesses (SMBs). With a smaller team and more responsibilities, a Facebook Messenger bot serves as the perfect assistant by handling those day-to-day customer service tasks that turn shoppers into repeat customers.

Keep reading to discover why a Facebook Messenger bot for business is perfect for SMBs!

LinkedIn boasts more than 550 million users, making it the world’s largest professional network. That makes it an excellent platform for businesses looking to find and recruit candidates for a variety of positions, from entry- to senior-level.

With carousel ads, LinkedIn now offers companies a whole new way to connect with professionals. Even better, these advertisements help your business minimize its ad spend and maximize its recruitment efforts, allowing you to fill positions with top-notch candidates fast.

Keep reading to learn more about the advantages of LinkedIn carousel ads!

With interactive video, businesses can connect, engage, and convert users in new ways. The addition of interactive video to Facebook makes the content type even more enticing for companies, as the social media platform boasts more than 1.4 billion daily users.

While Facebook offers access to a substantial number of users, those users demand compelling content — whether it’s interactive or static. That’s why it’s essential that you create interactive videos on Facebook that encourage engagement, shares, likes, and more.

How do you do it, though? Keep reading, as we’re highlighting seven easy and creative ways to engage users.

With more than 300 million people using Instagram Stories, it’s safe to say that it’s a popular feature of the social media platform. That’s why Instagram has expanded Instagram Stories to include shoppable stickers, which make it seamless for users to purchase products from their favorite brands.

Want to learn how to use shoppable stickers on Instagram to drive sales and build customer loyalty? Keep reading!

With more than 2.2 billion active users a month, Facebook is the world’s leader in social media. Whether you’re marketing to seniors, couples, or singles, it’s an ideal platform — and often the foundation for every social media marketing campaign.

Facebook continues to enhance its use as a marketing tool with the launch of Facebook Brand Collabs Manager. This feature lets you partner with new and established influencers on the platform to reach your ideal audience, improve brand awareness, boost audience engagement, and more.

Want to learn more about how Brand Collabs Manager can amplify your marketing? Keep reading to find out!

With more than 800 million active users each month, Instagram is an increasingly important platform for influencer marketing. Businesses of all sizes, from well-known brands to rising startups, use Instagram to connect with influencers to promote their products and grow brand awareness.

The launch of Instagram TV (IGTV) signals a new chapter for influencer marketing on Instagram, as it provides companies and influencers with a variety of tools to engage users with original content and encourage purchases.

Keep reading to learn more about what IGTV means for influencer marketing.