As a business owner, reaching as many potential customers as possible is paramount to your success — and Facebook marketing is a fantastic option to help you do so. With more than 2 billion monthly users, Facebook is a social media powerhouse that can help you reach new customers — especially when you create a […]
With over 65% of U.S. adults using Facebook daily, you know it’s a great platform to reach your target audience, but how can you effectively connect with them? In this case, having a Facebook advertising strategy is key to connecting with people interested in your products or services. But when setting up a Facebook ad […]
With over 60% of users checking Instagram daily, you know it’s a great platform to reach people looking for your business. But when you’re busy trying to manage other aspects of your company, you may not have a lot of time for building your Instagram strategy. By using Instagram marketing tools, however, you can help […]
Social media plays a fundamental role in helping you build brand awareness with your audience. With over 74% of people following brands on social media, these platforms serve as an excellent way for people to connect with you and get to know your brand. So, how do you build social media brand awareness?
Anita has a Facebook page for her business that’s doing pretty well. She’s gaining followers and building relationships with them, but she’s started wondering if she could do more. Anita wants to increase conversions for her business, but she’s not sure how to do it. A friend suggests she try Facebook ads, but Anita is […]
Do you like what you see on your Instagram feed? According to Instagram’s algorithm, you should — since the posts that you see revolve around five elements that are unique to each user. On this page, we’ll talk about the Instagram algorithm and the five factors that it uses to deliver your content.