45+ LinkedIn Statistics Marketers Should Know in 2024

LinkedIn helps business professionals across various industries connect with each other. Along with its professional networking capabilities, LinkedIn is also a powerful tool for companies looking to generate new leads. In fact, 82% of global business to business (B2B) marketers have realized their greatest marketing successes on LinkedIn!

Intrigued? Keep reading as we break down 45+ LinkedIn statistics marketers and businesses should know in 2024 to be successful. We’ll cover:

• General LinkedIn statistics
• LinkedIn usage statistics
• LinkedIn advertising statistics
• LinkedIn statistics for marketers

General LinkedIn statistics

Before we dive into specifics, let’s take a look at some general LinkedIn stats that tell us a bit more about the platform as a whole, like revenue, total users, and general user activity habits:

1. LinkedIn generated $13.8 billion in annual revenue in 2022
2. LinkedIn’s premium users generated $6.4 billion in revenue in 2023
3. 1.6 billion unique global visitors visited LinkedIn in 2023
4. 230 million LinkedIn users reside within the U.S.

5. Over 134 million active users visit LinkedIn each day
6. LinkedIn’s audience reach in the U.S. is 85%
7. Over 48% of U.S. LinkedIn members are monthly active users
8. 37% of social media referral traffic to LinkedIn came from YouTube
9. 30% of people who like, share, or comment on a company’s post are employees of that company

10. 16% of social media referral traffic to LinkedIn came from X/Twitter
11. 17% of U.S. social media users are active on LinkedIn
12. 0.8% of LinkedIn’s traffic was generated by social media referrals
13. The average LinkedIn visit duration is more than 7 minutes

LinkedIn usage statistics

Now that we know about general user behavior through our general stats, let’s look closer at the specific people who use LinkedIn through the following LinkedIn usage stats:

14. Roughly 175 million U.S. LinkedIn users subscribe to LinkedIn Premium
15. 56% of global LinkedIn users identify as male
16. 55% of U.S. LinkedIn users come from high-income households
17. 50% of LinkedIn users worldwide are between the ages of 25 and 34
18. 47% of U.S. LinkedIn users are Millennials

19. 44% of LinkedIn users worldwide identify as female
20. 33% of U.S. LinkedIn users have a Bachelor’s degree or equivalent
21. 30% of all desktop traffic to LinkedIn comes from the U.S.
22. 29% of U.S. LinkedIn users belong to Generation Z
23. 24% of LinkedIn users worldwide are between the ages of 18 and 24
24. 21% of LinkedIn users worldwide are between the ages of 35 and 54
25. 10% of U.S. LinkedIn users are Baby Boomers
26. 3% of LinkedIn users worldwide are 55+ years old

LinkedIn advertising statistics

As we mentioned earlier, LinkedIn is a great platform for generating new leads, thanks in part to its advertising capabilities. LinkedIn ads come in many different forms, but they’re all geared toward helping you reach new audiences. Check out how effective they are with these LinkedIn ad statistics:

27. LinkedIn is expected to generate $10 billion in ad revenue by 2027
28. LinkedIn generated $5.9 billion in annual ad revenue in 2023
29. 69% of LinkedIn marketers say hyper-targeted ad campaigns are more effective than broad ones

30. LinkedIn ads with a single, large image see 38% higher click-through rates (CTRs)
31. Purchase intent increases by 33% when marketers run ads on LinkedIn
32. 0.9% of global ad revenue is generated by LinkedIn
33. In financial services, LinkedIn has generated 7 times more incremental customer sign-ups than display
34. LinkedIn Message ads with Lead Gen Forms can generate up to 4 times more leads
35. In tech, LinkedIn has generated 2-5 times higher return on ad spend (ROAS) than other social media platforms
36. In education, LinkedIn was 2–4 times as effective as other display media

LinkedIn statistics for marketers

Finally, let’s talk marketing with some LinkedIn stats for marketers:

37. Over 67 million companies and organizations have a page on LinkedIn
38. 63 million LinkedIn users are decision-makers for their respective companies
39. 82% of B2B marketers say they’ve realized their greatest successes on LinkedIn

40. 80% of LinkedIn users drive business decisions for their respective companies
41. 64% of global marketers use LinkedIn
42. 49% of B2B marketers say LinkedIn is their most effective social media platform
43. 48% of B2B & business to consumer (B2C) marketers worldwide say LinkedIn is their most important social media platform
44. 40% of B2B marketers say LinkedIn is the most effective channel for high-quality lead generation
45. LinkedIn pages with complete information get 30% more weekly views
46. Brands who post on LinkedIn weekly see 2 times higher engagement rates with their content

Find your audience on LinkedIn today

Don’t wait for your competitors to reach your leads first — start developing a custom LinkedIn marketing strategy with the marketing experts at WebFX!

With over 25+ years of experience creating targeted social media ad campaigns, we have the expertise to help you create a campaign that resonates with your audience.

Contact us online today to learn more about WebFX’s LinkedIn marketing services, or speak with a strategist at 888-601-5359.