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50 X (Twitter) Statistics You Should Know in 2024

How much of an impact can your business make in 280 characters? With X (formerly Twitter), quite a bit!

The famous microblogging platform holds enormous potential for marketers, with over 619 million users active on X each month.

But, after a rocky ownership transition & rebranding period, you might be wondering: Is X is still relevant today? The answer to that question is for you to decide with the help of 50 X (Twitter) statistics:

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Key X (Twitter) statistics

X (Twitter) is one of the top social media platforms today. See how many people use the site, how it’s impacted global advertising revenue, and more with the following key X (Twitter) statistics:

  1. X has generated over $4 billion in global advertising revenue
  2. There are approximately 640 million Premium X users active on the platform
  3. 619 million users are active on X each month
  4. The number of total daily X app users is down 23% from November 2022, Elon Musk’s first full month of owning the app
  5. X is responsible for 1% of global advertising revenue

X (Twitter) marketing statistics

When it comes to marketing on X (Twitter), there’s a lot you can do, from customer service to establishing your brand’s unique voice. As you start to develop your own X (Twitter) marketing campaign, keep these statistics in mind:

  1. 81% of male X users have reached out to a brand on X
  2. 75% of X users have used the platform to reach out to brands
  3. 68% of female X users have reached out to a brand on the platform
  4. 66% of brands use X in their social media marketing campaigns
  5. 65% of social media users who reach out to a brand expect them to respond
  6. 44% of global marketers use X for their digital marketing campaigns
  7. 33% of users who communicate with brands on X do so primarily for answers to questions
  8. 30% of brands say X drives value for them
  9. 20% of users who communicate with brands on X do so to complain
  10. X engagement rates have declined 20% in the last year
  11. Weekly posts by brands across all industries have declined 15% in the last year
  12. 0.029% is X’s average engagement rate across all industries
  13. 3.31 posts are made on X each week by brands across all industries

X (Twitter) advertising statistics

Organic marketing is one thing, but what about paid advertising? Check out these X (Twitter) advertising statistics to see how your business can make an impact on users:

  1. By 2027, X’s global advertising revenue is expected to drop as low as $2.7 billion
  2. X has over 237 million monetizable daily active users
  3. 97% of X users are more focused on the visual elements of ads
  4. 75% of X’s revenue comes from advertising
  5. Video ads on X that feature a brand logo within the first three seconds see a 30% higher brand recall
  6. There’s been a 22% increase in X ad engagement this past year
  7. Vertical X ads see engagement rates 7x higher than ads on users’ Home timelines

X (Twitter) user statistics

Who uses X (Twitter)? When using any platform for social media marketing, it’s important that you choose places where your target audience is active. So, is X (Twitter) the right place for you? Find out below with these user demographics statistics:

  1. X has an audience reach of approximately 106 million users in the U.S.
  2. 61% of X’s global audience identify as male
  3. 45% of X’s user base makes more than $70,000 annually
  4. 39% of X’s global audience identify as female
  5. 36% of X’s global users are 25–34 years old
  6. 34% of X’s global users are 18–24 years old
  7. 29% of U.S. X users are college graduates
  8. 19% of X’s global users are 35–49 years old
  9. 7% of X’s global users are 50 years or older
  10. Only 2% of X’s global users are less than 18 years

X (Twitter) usage statistics

We know who uses X (Twitter), but why do they use it, and what kinds of content are they engaging with? You’ll find those answers and more in the following X (Twitter) usage statistics:

  1. 55% of users prefer to see informative content on X
  2. 53% of U.S. users regularly use X for news
  3. 39% of users want to see content relevant to them on X
  4. 34% of users want to see funny and creative content on X
  5. Over 26% of posts on X include at least one emoji
  6. Users spend an average of 5.3 hours on X each month
  7. Users spend roughly 34 minutes on X each day
  8. The face with tears of joy emoji is the most used emoji on X, with a usage rate of 1.81 for every 10,000 posts

X (Twitter) public opinion statistics

Alright, we’ve avoided the elephant in the room long enough — do people still like X (Twitter) after Elon Musk gained ownership and rebranded the platform? That answer varies, depending on who you ask, but these X (Twitter) public opinion stats should help:

  1. 69% of female X users have reported taking a break from using X for several weeks or more in the past 12 months
  2. 54% of male X users have reported taking a break from using X for several weeks or more in the past 12 months
  3. 40% of X users stated it was extremely or very likely that they would be using the platform in a year’s time
  4. 35% of X users said it was somewhat likely they’d still be active on the platform in a year’s time
  5. 25% of X users stated it was not likely they’d be using the platform in a year’s time
  6. 18% of adults in the U.S. have a very unfavorable impression of X
  7. 9% of adults in the U.S. have a very favorable impression of X

74% of people use social media when making a purchasing decision.

Make their decision easy with a stellar social media presence. See how your brand can level up by requesting a no-obligation proposal today.

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Leverage these powerful X (Twitter) statistics for your company

Are you ready to take advantage of X’s reach and engagement? Our team of over 500 experts will handle the content creation and advertising management for you. And with our ROI tracking technology, we’ll keep an eye on the numbers to drive real results for your company!

Witness the power of X (Twitter) in action by partnering with WebFX’s social media experts today. Call us at 888-601-5359 or contact us online for a free consultation!

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