Skip to main content ↓

What Is ROI in Marketing? Your Guide to Digital Marketing ROI

ROI in marketing is the return you get from investing in marketing. When you calculate ROI for marketing, you attribute profit and revenue growth to marketing tactics to see how they contribute to your business’s growth. You can calculate your ROI with the marketing ROI formula: (Return – Investment) / Investment. Keep reading to learn more about what marketing ROI is and how to measure your marketing ROI!