How Much Does Email Marketing Cost in 2018?

Email marketing allows you to connect directly with customers and potential customers, and it yields an extremely high ROI — $44 for every $1 you spend. If you want to learn more about how email marketing can drive results for your business and how much you should pay for email marketing services, just keep reading!

Read On

Email marketing cost

Email marketing makes it easy for you to boost your annual revenue. With a smart approach, the right software, and a little elbow grease, you can turn a 100-word email message into thousands in returns.

All you need is an email marketing plan. With email marketing, you can:

  • Promote brand recognition
  • Encourage new and repeat customers by linking to your website
  • Build an audience of brand-loyal enthusiasts who want to regularly hear from you

So how much should you expect to pay for email marketing? Keep reading to learn the answer!

How much does email marketing cost?

On average, a mid-size business can expect to spend $9 - $1,000 per month on email marketing if they self-manage their campaigns (depending on the platform and number of subscribers) or $300 - $500 per month if they work with an agency.

A well-designed and well-executed email marketing message reminds prior and existing customers, as well as potential customers, to visit your website and gives them the incentive to do so. At the heart of any successful email marketing campaign is customer retention and relationship building, and we configure every email marketing campaign with that end goal in mind.

By staying at the forefront of your customers' minds, you significantly increase the likelihood that when it comes time for your email recipients to make a purchase, they will choose you over your competitors.

Reports show that 82% of marketers spend between 0% and 20% of their marketing budgets on email. However, it’s recommended that you dedicate 16% of your total marketing budget to email marketing. The exact amount you allocate to email marketing will depend on a number of factors including:

  • Annual revenue
  • Percentage of overall revenue generated online
  • Your industry
  • The product/service you sell
  • Your overall digital marketing goals

Ultimately, you will need to choose an email marketing budget that works for your company and goals. That being said, email marketing is an extremely cost effective strategy, and it can earn you an incredibly high ROI — $44 for every $1 you spend.

So if you’re looking for a way to reach more customers for less money, email marketing is a great option.

Email Marketing Pricing

Factors that impact the cost of email marketing

There are a number of factors that will impact the cost of your email campaigns.

Quality of current email list

If your email list of full of inactive subscribers, you will need to take some time to clean it up in order to get the best results for your email campaigns.

Tools like Kickbox, NeverBounce, and BriteVerify can help you identify faulty email addresses and inactive subscribers so you avoid sending to those people.

Here’s how much you can expect to pay for each of these services.

Kickbox

Kickbox offers users 100 free verifications. After that, here’s what you should expect to pay to verify subscribers’ email addresses:

  • 50k verifications: $250
  • 100k verifications: $400
  • 250k verifications: $750
  • 500k verifications: $1,000
  • 1mm verifications: $1,500
  • 5mm verifications: $2,500

You can check out more info about Kickbox’s pricing here.

NeverBounce

NeverBounce offers volume rates, so the more emails you verify, the less you will pay per email verification. Here’s what you can expect to pay for NeverBounce:

  • Up to 10k verifications: $0.008/email
  • Up to 100k verifications: $0.005/email
  • Up to 250k verifications: $0.004/email
  • Up to 1mm verifications: $0.003/email
  • Up to 3mm verifications: $0.0025/email
  • Up to 10mm verifications: $0.001/email

This means that if you want to verify 100k emails, you can expect to pay $0.004 per email or $400. For more information, you can check out their price calculator

BriteVerify

With BriteVerify, your first 250,000 email verifications each month cost $0.01. BriteVerify also offers tiered discounts, so the more emails you verify every month, the less it will cost. Here’s a breakdown of their volume rates:

  • 0-250k verifications: $0.01/email
  • 250k – 500k: $0.008/email
  • 500k – 1mm: $0.006/email
  • 1mm – 2 mm: $0.005/email

So for example, if you want to verify 100k email addresses, you should expect to pay $0.01/email or $1,000. For more information about BriteVerify’s pricing, you can check out their price calculator.

To maintain a quality email list, we recommend cleaning your email list once per quarter or every three months.

Complexity of email design

If you want to send intricately designed emails, you can expect to pay a higher price.

To design custom email templates, most agencies charge either a flat or hourly rate. For example, WebFX charges a one-time fee of $899 for our basic email template design plan and $1,699 for our enhanced email design plan.

The more complex your email design, the more you will pay.

Frequency of your campaigns

The frequency of your campaigns will also impact the price you pay for email marketing.

For example, you will pay less if you send one monthly newsletter as opposed to weekly email blasts.

If you pay a distribution cost of $0.03 for every recipient and you send to 100k subscribers, you can expect to pay $3,000 to send one monthly email. However, if you send a weekly email to 100k subscribers for $0.03 per recipient, you can expect to pay $12,000 per month.

This should go without saying, but generally the more emails you send, the more you will pay.

Platform you use

The email platform you choose will also determine the amount you spend for email marketing. Let’s take a look at a few options.

  • Mailchimp: Free to $199/month
  • Constant Contact: Starting at $20/month
  • Campaign Monitor: $9/month to $759/month
  • GetResponse: $15/month to $999/month
  • Hubspot: Free basic option
  • ActiveCampaign: Starting at $9/month
  • Infusionsoft: Starting at $199/month
  • Salesforce Pardot: Starting at $1,000/month

These are just a few of the email platform options available to your business, and each has pros and cons. You’ll need to research each option in order to make the best choice for your business and budget.

At WebFX, we developed our own proprietary email marketing software, MyEmailFX. With MyEmailFX, you can send emails for $5 per blast + $0.03 per recipient. For more information about how you can use MyEmailFX for your email campaigns, contact us today to talk with an Internet marketer.

Email Marketing Pricing

How much does an email marketing management agency cost?

If self-managing your email campaigns sounds like a daunting task, don’t worry. Email marketing agencies like WebFX can help you create and send emails that drives results for your business.

Most agencies charge a monthly fee for email marketing services, and they may have additional fees if you send a high volume of emails every month. To work with an agency, you can expect to pay between $300 - $500 per month. Depending on the platform your agency uses, you may also have a send fee (typically a few cents) per email recipient.

Email marketing management agencies will help you create your email content and design and monitor results in real-time so you can evaluate the effectiveness of your campaigns and make needed improvements.

WebFX email marketing management pricing

As one of the top email marketing management companies in the nation, WebFX knows how to get—and keep—your brand into the heads of your customers, and it starts with strong email marketing campaigns. We have a whole team dedicated to marketing your business with email, and we've helped to drive over 3 million leads so far.

To see how the prices of email marketing services can fit into your budget, check out our email campaign pricing below.

Fully managed email marketing services pricing

Fully managed email marketing is exactly what it sounds like — we do everything you need to run a successful email marketing campaign!

That includes writing the emails, adding engaging elements, and tracking the results, and you never have to lift a finger. You'll also have complete access to our data and strategies so you can have the final decision for what happens to your business.

Basic

  • Monthly email content written by WebFX: Up to 200 words
  • One content section/topic
  • $300
    per month + send fee: $0.03 per recipient (if using MyEmailFX)
Get a Quote

Market Leader

  • Monthly email content written by WebFX: Up to 500 words
  • Up to 2 content sections/topics
  • Split A/B landing page testing
  • List split testing
  • Call tracking
  • $400
    per month + send fee: $0.03 per recipient (if using MyEmailFX)
Get a Quote

Enterprise

  • Monthly email content written by WebFX: Up to 800 words
  • Up to 3 content sections/topics
  • Split A/B landing page testing
  • List split testing
  • Call tracking
  • $500
    per month + send fee: $0.03 per recipient (if using MyEmailFX)
Get a Quote

We also offer to the option to send additional emails with our Basic, Market Leader, and Enterprise plans. Here’s what you can expect to pay for additional emails.

  • Up to 2 additional emails per month: $160 per additional email
  • 3-5 additional emails per month: $140 per additional email
  • 6+ additional emails per month: $115 per additional email

Partially managed email marketing services pricing

Partially managed email marketing services are great for when you want to regularly reach out to your customers or prospects. You also create the content of each email so you can directly speak to your customers and prospects for the best possible results. Aside from that, we take care of everything else.

If you want, we'll also test the emails that go to your recipients so we can see what kind of content, formats, and headlines appeal to your recipients the most. Once we identify the common elements that drive people to your site, we'll use them more so you can enjoy more success.

We can even track phone calls that customers make to you as a result of your emails. That way, you can get as much information as you need from one comprehensive service.

Basic

  • Quarterly email distribution (4 emails per year)
  • Split A/B landing page testing
  • List split testing
  • Call tracking
  • $200
    per quarter + send fee: $0.03 per recipient (if using MyEmailFX)
Get a Quote

Market Leader

  • Monthly email distribution (12 emails per year)
  • Split A/B landing page testing
  • List split testing
  • Call tracking
  • $175
    per month + send fee: $0.03 per recipient (if using MyEmailFX)
Get a Quote

Enterprise

  • 2 emails per month (24 emails per year)
  • Split A/B landing page testing
  • List split testing
  • Call tracking
  • $225
    per month + send fee: $0.03 per recipient (if using MyEmailFX)
Get a Quote

If you want to send additional emails each month, you can do that for:

  • Up to 2 additional emails per month: $160 per additional email
  • 3-5 additional emails per month: $140 per additional email
  • 6+ additional emails: $115 per additional email

Lead nurture email pricing

Since your customers’ purchase decisions can take weeks or months, WebFX offers lead nurture email marketing services to help you develop relationships with them and provide them with the information they need to purchase.

All of our lead nurture email plans come with a lifecycle email strategic distribution schedule, campaign and target strategy, lead nurture workflow development, recommended sales cycle implementation, copywriting, graphics, email testing, and more. Here’s what included and what you should expect to pay for lead nurture email marketing from WebFX.

Lead nurture plans

1 lead nurture email campaign

What’s included:

  • One 3 part lifecycle email drip sequence

Price:

  • $500 one-time initial design, copywriting, strategy and tracking setup fee or $200 one-time fee without copywriting
  • $200 per month ($300 non-customers) for up to 3,000 subscribers
  • $450 per month ($600 non-customers) for 3,000 to 10,000 subscribers
  • $750 per month ($900 non-customers) for 10,000 to 25,000 subscribers

1 lead nurture smart email campaign

What’s included:

  • One 6 part lifecycle email drip sequence
  • Triggered emails based on web visitor behavior
  • Triggered intelligent emails based on firmographic company revenue and employee count visitor data (CompanyTrackerFX integration)
  • Triggered intelligent emails based on firmographic company revenue and employee count visitor data (CompanyTrackerFX data integration)
  • Triggered intelligent emails based on firmographic company location visitor data (CompanyTrackerFX data integration)

Price:

  • $1,000 one-time initial design, copywriting, strategy and tracking setup fee or $500 one-time fee without copywriting
  • $200 per month ($300 non-customers) for up to 3,000 subscribers
  • $450 per month ($600 non-customers) for 3,000 to 10,000 subscribers
  • $750 per month ($900 non-customers) for 10,000 to 25,000 subscribers

2 lead nurture email campaigns

What’s included:

  • Two 6 part lifecycle email drip sequences (12 total emails)
  • Creative theme development
  • Design theme edits for each lifecycle email
  • Triggered emails based on web visitor behavior
  • Triggered intelligent emails based on firmographic company revenue and employee count visitor data (CompanyTrackerFX integration)
  • Triggered intelligent emails based on firmographic company revenue and employee count visitor data (CompanyTrackerFX data integration)
  • Triggered intelligent emails based on firmographic company location visitor data (CompanyTrackerFX data integration)

Price:

  • $1,750 one-time initial design, copywriting, strategy and tracking setup fee or $1,000 one-time fee without copywriting
  • $200 per month ($300 non-customers) for up to 3,000 subscribers
  • $450 per month ($600 non-customers) for 3,000 to 10,000 subscribers
  • $750 per month ($900 non-customers) for 10,000 to 25,000 subscribers

1 lead nurture email campaign and 3 intelligent email trigger campaigns

What’s included:

  • Two 10 part lifecycle email drip sequences (20 total emails)
  • 1 additional lead nurture email each quarter for $125/quarter
  • Creative theme development
  • Design theme edits for each lifecycle email
  • Triggered emails based on web visitor behavior
  • Triggered intelligent emails based on firmographic company revenue and employee count visitor data (CompanyTrackerFX integration)
  • Triggered intelligent emails based on firmographic company revenue and employee count visitor data (CompanyTrackerFX data integration)
  • Triggered intelligent emails based on firmographic company location visitor data (CompanyTrackerFX data integration)

Price:

  • $2,500 one-time initial design, copywriting, strategy and tracking setup fee or $1,600 one-time fee without copywriting
  • $200 per month ($300 non-customers) for up to 3,000 subscribers
  • $450 per month ($600 non-customers) for 3,000 to 10,000 subscribers
  • $750 per month ($900 non-customers) for 10,000 to 25,000 subscribers

If you send to more than 25,000 subscribers, we offer volume discounts. Contact us for more information. 

Drip email marketing pricing

If you want to keep new leads engaged with your business, drip email marketing is a great solution. Drip programs allow you to automatically send pre-written emails when subscribers take certain actions or arrive at various stages of the buying process.

WebFX offers two drip email marketing plans.

1 drip campaign

What’s included:

  • 6 part drip email series

Price:

  • $1,750 one-time initial design, copywriting, strategy, and tracking setup fee
  • $200 per month: Up to 5,000 subscribers
  • $450 per month: 5,000 – 20,000 subscribers
  • $750 per month: 20,000 – 50,000 subscribers
  • Contact us for a volume discount: Over 50,000 subscribers

3 drip campaigns 

What’s included:

  • 6 part drip email series for 3 forms (18 total drip emails)

Price:

  • $3,500 one-time initial design, copywriting, strategy, and tracking setup fee
  • $200 per month: Up to 5,000 subscribers
  • $450 per month: 5,000 – 20,000 subscribers
  • $750 per month: 20,000 – 50,000 subscribers
  • Contact us for a volume discount: Over 50,000 subscribers

Our email marketing platform, MyEmailFX, allows you to access on-demand reporting so you can monitor the performance of your email drips and improve them to drive even more results for your business.

Email marketing design pricing

If you’re looking to invest in custom email design? WebFX offers one-time email design services to help you create aesthetically pleasing emails that drive results for your business. With all of our email design plans, you’ll get a call to action strategy, email layout prototype, edits to email creative, creative build into HTML, incorporation of email into MyEmailFX (if applicable), responsive design, and email testing. 

We offer basic email design plans for $899 and enhanced email design services for $1,699. In addition to the features listed above, here are the added services you will receive with our enhanced email design plans.

  • Testing on 20+ email clients
  • Testing of email on mobile devices
  • Email marketing strategy document
  • Assistance with copywriting for first email blast
  • Email marketing delivery schedule assistance
  • 1 hour call with a WebFX email marketing expert
  • Email marketing tips provided – post 1st or 2nd delivery (performance/analytics review)
Email Marketing Pricing

MyEmailFX (email marketing software) pricing

At WebFX, we developed our own proprietary email marketing software that's perfect for growing your business. It not only sends your emails to full lists of recipients, but also mitigates the cost of email blasts to maintain a positive ROI for your company.

MyEmailFX includes loads of different features that help you track your emails and refine your marketing strategy, and we're confident that it'll give you the competitive edge you need to succeed. The small email blast cost is an added bonus to all of the other helpful features you have in one convenient location.

MyEmailFX reports essential data on each email so you can detect trends, consistencies, and preferences in your audience. The more you see, the more you can implement in later strategies for more success!

If you want to use MyEmailFX to send self-managed email campaigns, you can expect to pay:

  • Distribution cost: $5 per blast
  • Recipient: $0.03
  • Branded responsive email marketing template development: $899
  • Campaign support or assistance: $95 an hour
  • 200+ SMEs behind campaign driving results: Included

Choose WebFX as your email marketing campaign manager

When you opt to have us manage your email marketing campaign for you, you can rest assured knowing your campaign will not only experience a consistent schedule, but that every aspect of your campaign is managed just as it should be. There's no need for you to worry when our experienced email marketing specialists are responsible for testing your emails, managing subscribers and interpreting lead generation data.

Whether you're interested in our bulk email marketing services or our MyEmailFX software, WebFX will prove to you why we deserve the title of "top email marketing agency." Contact us today to find out how we can turn your email newsletters into results-driven marketing messages that result in real clicks, leads, and sales.

Ready to create an email marketing plan that drives results?

Call 888-601-5359 or contact an expert to learn more about world-class email marketing services from WebFX.

Talk to an expert