How Much Does Email Marketing Cost in 2021?

Email marketing allows you to connect directly with customers and potential customers, and it yields an extremely high ROI — $44 for every $1 you spend. If you want to learn more about how email marketing can drive results for your business and how much you should pay for email marketing services, just keep reading!

How much do email marketing services cost?

Curious about how much email marketing services cost? Browse WebFX pricing now or keep reading to learn more about how much email marketing costs.

Basic Plan

$300 / month
$900 INITIAL INVESTMENT
Send me a proposal
  • 1 email
  • Basic creative graphics for visual engagement (up to two per email)
  • Split testing subject lines
  • Email coding

Market Leader Plan

$600 / month
$900 INITIAL INVESTMENT
Send me a proposal
  • Up to 2 emails
  • Conversion tracking
  • List split testing
  • Monthly / quarterly lead generation reports

Enterprise Plan

$1,200 / month
$900 INITIAL INVESTMENT
Send me a proposal
  • Up to 4 emails
  • Campaign & target strategy
  • Call tracking
  • Website signup implementation

Email marketing cost

Email marketing makes it easy for you to boost your annual revenue. With a smart approach, the right software, and a little elbow grease, you can turn a 100-word email message into thousands in returns.

All you need is an email marketing plan. With email marketing, you can:

  • Promote brand recognition
  • Encourage new and repeat customers by linking to your website
  • Build an audience of brand-loyal enthusiasts who want to regularly hear from you

A thumbnail for a video about the benefits of email marketing

So how much should you expect to pay for email marketing? Keep reading to learn the answer!

How much does email marketing cost?

On average, a mid-size business can expect to spend $9 - $1,000 per month on email marketing if they self-manage their campaigns (depending on the platform and number of subscribers) or $300 - $500 per month if they work with an agency.

A well-designed and well-executed email marketing message reminds prior and existing customers, as well as potential customers, to visit your website and gives them the incentive to do so. At the heart of any successful email marketing campaign is customer retention and relationship building, and we configure every email marketing campaign with that end goal in mind.

By staying at the forefront of your customers' minds, you significantly increase the likelihood that when it comes time for your email recipients to make a purchase, they will choose you over your competitors.

Email Marketing Pricing

Reports show that 82% of marketers spend between 0% and 20% of their marketing budgets on email. However, it’s recommended that you dedicate 16% of your total marketing budget to email marketing. The exact amount you allocate to email marketing will depend on a number of factors including:

  • Annual revenue
  • Percentage of overall revenue generated online
  • Your industry
  • The product/service you sell
  • Your overall digital marketing goals

Ultimately, you will need to choose an email marketing budget that works for your company and goals. That being said, email marketing is an extremely cost effective strategy, and it can earn you an incredibly high ROI — $44 for every $1 you spend.

So if you’re looking for a way to reach more customers for less money, email marketing is a great option.

Factors that impact the cost of email marketing

There are a number of factors that will impact the cost of your email campaigns.

factors that impact

Quality of current email list

If your email list of full of inactive subscribers, you will need to take some time to clean it up in order to get the best results for your email campaigns.

Tools like Kickbox, NeverBounce, and BriteVerify can help you identify faulty email addresses and inactive subscribers so you avoid sending to those people.

Here’s how much you can expect to pay for each of these services.

Kickbox

Kickbox offers users 100 free verifications. After that, here’s what you should expect to pay to verify subscribers’ email addresses:

  • 50k verifications: $250
  • 100k verifications: $400
  • 250k verifications: $750
  • 500k verifications: $1,000
  • 1mm verifications: $1,500
  • 5mm verifications: $2,500

You can check out more info about Kickbox’s pricing here.

NeverBounce

NeverBounce offers volume rates, so the more emails you verify, the less you will pay per email verification. Here’s what you can expect to pay for NeverBounce:

  • Up to 10k verifications: $0.008/email
  • Up to 100k verifications: $0.005/email
  • Up to 250k verifications: $0.004/email
  • Up to 1mm verifications: $0.003/email
  • Up to 3mm verifications: $0.0025/email
  • Up to 10mm verifications: $0.001/email

This means that if you want to verify 100k emails, you can expect to pay $0.004 per email or $400. For more information, you can check out their price calculator

BriteVerify

With BriteVerify, your first 250,000 email verifications each month cost $0.01. BriteVerify also offers tiered discounts, so the more emails you verify every month, the less it will cost. Here’s a breakdown of their volume rates:

  • 0-250k verifications: $0.01/email
  • 250k – 500k: $0.008/email
  • 500k – 1mm: $0.006/email
  • 1mm – 2 mm: $0.005/email

So for example, if you want to verify 100k email addresses, you should expect to pay $0.01/email or $1,000. For more information about BriteVerify’s pricing, you can check out their price calculator.

To maintain a quality email list, we recommend cleaning your email list once per quarter or every three months.

Complexity of email design

If you want to send intricately designed emails, you can expect to pay a higher price.

To design custom email templates, most agencies charge either a flat or hourly rate. For example, WebFX charges a one-time fee of $899 for our basic email template design plan and $1,699 for our enhanced email design plan.

The more complex your email design, the more you will pay.

Frequency of your campaigns

The frequency of your campaigns will also impact the price you pay for email marketing.

For example, you will pay less if you send one monthly newsletter as opposed to weekly email blasts.

If you pay a distribution cost of $0.03 for every recipient and you send to 100k subscribers, you can expect to pay $3,000 to send one monthly email. However, if you send a weekly email to 100k subscribers for $0.03 per recipient, you can expect to pay $12,000 per month.

This should go without saying, but generally the more emails you send, the more you will pay.

Platform you use

The email platform you choose will also determine the amount you spend for email marketing. Let’s take a look at a few options.

  • Mailchimp: Free to $199/month
  • Constant Contact: Starting at $20/month
  • Campaign Monitor: $9/month to $759/month
  • GetResponse: $15/month to $999/month
  • Hubspot: Free basic option
  • ActiveCampaign: Starting at $9/month
  • Infusionsoft: Starting at $199/month
  • Salesforce Pardot: Starting at $1,000/month

These are just a few of the email platform options available to your business, and each has pros and cons. You’ll need to research each option in order to make the best choice for your business and budget.

At WebFX, we developed our own proprietary email marketing software, MyEmailFX. With MyEmailFX, you can send emails for $5 per blast + $0.03 per recipient. For more information about how you can use MyEmailFX for your email campaigns, contact us today to talk with an Internet marketer.

Email Marketing Pricing

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How much does an email marketing management agency cost?

If self-managing your email campaigns sounds like a daunting task, don’t worry. Email marketing agencies like WebFX can help you create and send emails that drives results for your business.

Most agencies charge a monthly fee for email marketing services, and they may have additional fees if you send a high volume of emails every month. To work with an agency, you can expect to pay between $300 - $500 per month. Depending on the platform your agency uses, you may also have a send fee (typically a few cents) per email recipient.

help create content

Email marketing management agencies will help you create your email content and design and monitor results in real-time so you can evaluate the effectiveness of your campaigns and make needed improvements.

WebFX email marketing management pricing

As one of the top email marketing management companies in the nation, WebFX knows how to get—and keep—your brand into the heads of your customers, and it starts with strong email marketing campaigns. We have a whole team dedicated to marketing your business with email, and we've helped to drive over 3 million leads so far.

To see how the prices of email marketing services can fit into your budget, check out our email campaign pricing below.

Fully managed email marketing services pricing

Fully managed email marketing is exactly what it sounds like — we do everything you need to run a successful email marketing campaign!

That includes writing the emails, adding engaging elements, and tracking the results, and you never have to lift a finger. You'll also have complete access to our data and strategies so you can have the final decision for what happens to your business.

Features Basic Market Leader
Number of emails included per month 1 Up to 2
Monthly email content written by WebFX (up to 250 words per email)
(Up to two per email) Images used from your website or stock photography
Campaign & target strategy
Creative theme development
Design edits for each email
Coding of emails
Split testing subject lines
Conversion tracking
Testing of emails on 24 mail clients
Distribution of emails
Open rate analysis
Click rate analysis
Monthly/quarterly lead generation reports
Email metrics real-time login
List split testing
Call tracking
Online campaign project management
300+ SMEs behind campaign driving results
Website signup implementation
Landing page implementation View Pricing View Pricing
Initial email template creation (Fully responsive pre-built template)
Custom email template design $900 $900
Can send in any email platform you choose (i.e. EmailMarketingFX, MailChimp, Constant Contact, etc.)
Additional Emails $500 per additional Email
Email subscriber list management and segmentation $100 per month
Monthly investment: $500 per month
(in addition to your email platform subscriber fees)
$1,200 per month
(in addition to your email platform subscriber fees)
Need more information? Call Us: 888-601-5359
GET STARTED GET STARTED
Custom email solutions are available at $120 per hour

Partially managed email marketing services pricing

Partially managed email marketing services are great for when you want to regularly reach out to your customers or prospects. You also create the content of each email so you can directly speak to your customers and prospects for the best possible results. Aside from that, we take care of everything else.

If you want, we'll also test the emails that go to your recipients so we can see what kind of content, formats, and headlines appeal to your recipients the most. Once we identify the common elements that drive people to your site, we'll use them more so you can enjoy more success.

We can even track phone calls that customers make to you as a result of your emails. That way, you can get as much information as you need from one comprehensive service.

Features Basic - Quarterly Basic Market Leader Enterprise
Number of emails included per month 1 - Every 3 months 1 Up to 2 Up to 4
Email copywriting Provided by client Provided by client Provided by client Provided by client
(Up to two per email) Images used from your website or stock photography
Campaign & target strategy
Creative theme development
Design edits for each email
Coding of emails
Split testing subject lines
Conversion tracking
Testing of emails on 24 mail clients
Distribution of emails
Open rate analysis
Click rate analysis
Monthly/quarterly lead generation reports
Email metrics real-time login
List split testing
Call tracking
Online campaign project management
300+ SMEs behind campaign driving results
Website signup implementation
Landing page implementation View Pricing View Pricing View Pricing View Pricing
Initial email template creation (Fully responsive pre-built template)
Custom email template design $900 $900 $900 $900
Can send in any email platform you choose (i.e. EmailMarketingFX, MailChimp, Constant Contact, etc.)
Additional Emails $250 per additional Email
Email subscriber list management and segmentation $100 per month $100 per month
Monthly investment: $125 per month
(in addition to your email platform subscriber fees)
$300 per month
(in addition to your email platform subscriber fees)
$600 per month
(in addition to your email platform subscriber fees)
$1,200 per month
(in addition to your email platform subscriber fees)
Need more information? Call Us: 888-601-5359
GET STARTED GET STARTED GET STARTED GET STARTED

Lead nurture email pricing

Since your customers’ purchase decisions can take weeks or months, WebFX offers lead nurture email marketing services to help you develop relationships with them and provide them with the information they need to purchase.

All of our lead nurture email plans come with a lifecycle email strategic distribution schedule, campaign and target strategy, lead nurture workflow development, recommended sales cycle implementation, copywriting, graphics, email testing, and more. Here’s what included and what you should expect to pay for lead nurture email marketing from WebFX.

Features 1 Lead Nurture Email Campaign 1 Lead Nurture Smart Email Campaign 2 Lead Nurture Email Campaigns 1 Lead Nurture Email Campaign & 3 Intelligent Email Trigger Campaigns
Email marketing sequence One 3 part lifecycle email drip sequence One 6 part lifecycle email drip sequence Two 6 part lifecycle email drip sequence
(12 total emails)
Two 10 part lifecycle email drip sequence
(20 total emails)
Lifecycle email strategic distribution schedule
Campaign and target strategy
Lead nurture workflow development
Recommended sales cycle implementation
Creative theme development
Design theme edits for each lifecycle email
Copywriting for email campaigns
Up to 200 words written per email
Graphics design for email body content
Coding of lifecycle emails
Web form signup implementation By Quote By Quote By Quote By Quote
Web form signup tagging coding
Testing of emails on 24 clients
Built-in unsubscribe functionality
Ability to create custom segmented lists
Manual form subscription to lifecycle email campaign
On-demand reports for open rate per lifecycle campaign stage
On-demand reports for individual subscribers
On-demand clickthrough rate reports per drip stage
Ability to add additional lifecycle stages in the future
Call tracking number for ROI reporting
Complete visitor/lead lifecycle view (website visits, pages viewed, emails viewed, emails opened, etc.)
Triggered emails based on web visitor behavior
Triggered intelligent emails based on firmographic industry visitor data (CompanyTrackerFX data integration)
Triggered intelligent emails based on firmographic company revenue and employee count visitor data (CompanyTrackerFX data integration)
Triggered intelligent emails based on firmographic company location visitor data (CompanyTrackerFX data integration)
300+ SMEs behind campaign driving results
1 additional lead nurture email added each quarter $125/quarter
Initial investment (design, copywriting, strategy and tracking setup) &: $500 $1,000 $1,750 $2,500
        Up to 3,000 subscribers (or) $200 per mo. ($300 non-customers) $200 per mo. ($300 non-customers) $200 per mo. ($300 non-customers) $200 per mo. ($300 non-customers)
        3,000 to 10,000 subscribers (or) $450 per mo. ($600 non-customers) $450 per mo. ($600 non-customers) $450 per mo. ($600 non-customers) $450 per mo. ($600 non-customers)
        10,000 to 25,000 subscribers (or) $750 per mo. ($900 non-customers) $750 per mo. ($900 non-customers) $750 per mo. ($900 non-customers) $750 per mo. ($900 non-customers)
        Over 25,000 subscribers Call us - volume discounts apply Call us - volume discounts apply Call us - volume discounts apply Call us - volume discounts apply
Need more information? Call Us: 888-601-5359
GET STARTED GET STARTED GET STARTED GET STARTED

Drip email marketing pricing

If you want to keep new leads engaged with your business, drip email marketing is a great solution. Drip programs allow you to automatically send pre-written emails when subscribers take certain actions or arrive at various stages of the buying process.

Features 1 Drip Campaign 3 Drip Campaigns
Email marketing series 6 part drip email series 6 part drip email series for 3 forms (18 total drip emails)
Drip email strategic distribution schedule
Campaign and target strategy
Lead nuture workflow development
Recommended sales cycle implementation
Creative theme development
Design theme edits for each drip email
Copywriting for email campaigns
Graphics design for email body content
Coding of drip emails
Web form signup implementation
Web form signup tagging coding
Testing of emails on 24 clients
Built-in unsubscribe functionality
Ability to create custom segmented lists
Manual form subscription to drip email campaign
On-demand reports for open rate per drip campaign stage
On-demand reports for individual subscribers
On-demand clickthrough rate reports per drip stage
Ability to add additional drip stages in the future
300+ SMEs behind campaign driving results
Initial design, copywriting, strategy and tracking setup (&): $1,750 $3,500
        Up to 5,000 subscribers (or) $200 per month $200 per month
        5,000 to 20,000 subscribers (or) $450 per month $450 per month
        20,000 to 50,000 subscribers (or) $750 per month $750 per month
        Over 50,000 subscribers Call us - volume discounts apply Call us - volume discounts apply
Need more information? Call Us: 888-601-5359
GET STARTED GET STARTED

Email marketing design pricing

If you’re looking to invest in custom email design? WebFX offers one-time email design services to help you create aesthetically pleasing emails that drive results for your business. With all of our email design plans, you’ll get a call to action strategy, email layout prototype, edits to email creative, creative build into HTML, incorporation of email into MyEmailFX (if applicable), responsive design, and email testing. 

Features Enhanced Fully Custom
Call to action strategy
Email layout prototype
Edits to email creative
Creative build into HTML
Importation of email into EmailMarketingFX (if applicable)
Testing on 20+ email clients  
Testing of email on mobile devices  
Email marketing strategy document  
Assistance with copywriting for 1st email blast  
Email marketing delivery schedule assistance  
1 hour strategy call with a WebFX email marketing expert  
Email marketing tips provided - post 1st or 2nd delivery (performance/analytics review)  
Responsive design & testing
300+ SMEs behind campaign driving results
Investment $900 $1,699
Need more information? Call Us: 888-601-5359
GET STARTED GET STARTED

MyEmailFX (email marketing software) pricing

At WebFX, we developed our own proprietary email marketing software that's perfect for growing your business. It not only sends your emails to full lists of recipients, but also mitigates the cost of email blasts to maintain a positive ROI for your company.

myemailfx

MyEmailFX includes loads of different features that help you track your emails and refine your marketing strategy, and we're confident that it'll give you the competitive edge you need to succeed. The small email blast cost is an added bonus to all of the other helpful features you have in one convenient location.

MyEmailFX reports essential data on each email so you can detect trends, consistencies, and preferences in your audience. The more you see, the more you can implement in later strategies for more success!

If you want to use MyEmailFX to send self-managed email campaigns, you can expect to pay:

Features Non-WebFX Clients, Self-Managed
Distribution Cost $5 per blast
Recipient $0.03 per recipient
Branded responsive email marketing template development $900
Campaign support or assistance $120 per hour
Need more information? Call Us: 888-601-5359
GET STARTED

Choose WebFX as your email marketing campaign manager

When you opt to have us manage your email marketing campaign for you, you can rest assured knowing your campaign will not only experience a consistent schedule, but that every aspect of your campaign is managed just as it should be. There's no need for you to worry when our experienced email marketing specialists are responsible for testing your emails, managing subscribers and interpreting lead generation data.

Whether you're interested in our bulk email marketing services or our MyEmailFX software, WebFX will prove to you why we deserve the title of "top email marketing agency." Contact us today to find out how we can turn your email newsletters into results-driven marketing messages that result in real clicks, leads, and sales.

Learn more about email marketing pricing, services, and industry tips!

Last Updated October 1, 2021